But programmatic accessibility for CTV is growing via methods such as self-serve platforms run by streaming services, which are increasingly being viewed as something like walled gardens. The next note in this series will discuss programmatic transaction methods, walled gardens and how they fit into the programmatic landscape—and what’s left over for the open internet.

The pandemic has had all kinds of effects on consumers, and in turn, on how they interact with products and services. eMarketer principal analyst at Insider Intelligence Nicole Perrin speaks with fellow principal analyst Andrew Lipsman and forecasting analyst Eric Haggstrom about what happens when business metrics go haywire, including at Walmart, Nike, and Peloton. They also talk about Facebook's narrowing attribution window, Prime Day finally happening, and Samsung Ads' new self-serve demand-side platform option.

For example, TikTok opened a sales office in Toronto in fall 2019 and rolled out its self-serve ad platform in Canada in February 2021. Likewise, reddit opened a new office in Canada this spring and announced that it would commit substantial resources to partnering with local brands and marketers.

This is made possible by the increased digital skillsets being developed internally and the preponderance of self-serve ad tools from publishers. WHAT’S IN THIS REPORT? This report covers five key developments in Canada’s digital economy in 2020 that will have lasting impacts on the market in 2021.

An intelligent chatbot directs customers to the right team and also supports by directing customers to self-serve options, such as online claims reporting portals. AI Use Cases in Middle-Office Insurance. Insurers are applying AI to risk management, a middle-office function that directly affects the customer without being entirely consumer-facing.

TikTok launched its self-serve portal for advertising that month, so it’s not surprising that Facebook, Instagram, LinkedIn, and Twitter were all more popular ad destinations for the respondents. Our Take: As of mid-2020, TikTok was expecting to make $500 million in US ad revenues that year, according to reporting by The Information.

Advertisers and agencies can access YouTube inventory in a few different ways: by making a bid through Google’s self-serve buying platforms; making a reservation buy through a Google sales rep; or making a direct buy with a YouTube partner. Self-Serve Programmatic.

“This is definitely an evolution from a self-serve model to more of a conversation with the customer.”. Deepening Customer Engagement. Heads of digital recognize that on digital, they’re competing with nonfinancial companies for customers’ time, attention, and loyalty.

While TikTok’s programmatic and direct-response ad offerings are still fairly rudimentary compared with other social media companies, it has taken steps to expand its offerings; in July 2020, it introduced its self-serve ad manager platform.

The TikTok for Business ads manager, a self-serve tool for buying ads on the platform, also became available to advertisers in Canada that month. “2020 has definitely changed the way the world shops, with online commerce giving audiences the ability to be more impulsive with their purchases,” TikTok’s Bloom said. “That’s making the sales funnel collapse.

Spotify expanded its video products by adding video ads to its self-serve platform. It also launched video podcasts around the same time that it signed exclusive podcast deals with well-known figures such as Michelle Obama and Joe Rogan. These moves give the indication that Spotify is trying to tap into more video advertising dollars.

Social media platforms typically offer ads through programmatic direct transactions, often via self-serve buying interfaces. The skew of social networks toward both direct, API-based transactions as well as mobile impressions is why mobile is even more dominated by direct transactions than the overall programmatic display market.

TikTok has also made several advances in its ad business, including launching a self-serve ad portal and a marketing partner program with nearly 20 certified and approved TikTok partners.

Campaigns start at $5, and advertisers can use Snap’s self-serve tools to place their ads. Gannett owns more than 250 local news brands, including USA Today. Last June, Snap also added a “Promote Local Places” feature, which gives local businesses the option to mark themselves on nearby users’ Snap Maps.

Banks have seen customers rapidly shift to digital banking in record numbers: BMO’s self-serve transactions surged to about 95% of overall retail transactions as of late April—up from just under 90% before the pandemic—and saw the weekly rate of customers signing up for digital banking spike 300% between late March and late April.

Amazon’s self-serve, cost-per-click-based ad console forms the core of the offering and includes Sponsored Products, Sponsored Brands, and Sponsored Display ads. Amazon DSP is one of the leading demand-side platforms (DSPs) in the programmatic display market and allows advertisers to buy ads both on- and off-property.

The front office is being overhauled with digital self-serve tools. The front office includes onboarding functions and customer service. Wealth managers are using technology like natural language processing and machine learning to bring down operational costs and streamline the client experience in order to compete with startups in the space.

Roku’s self-serve platform, OneView, launched in May 2020 and enables marketers to purchase ads across all its channels, including desktop and its mobile app.

Spotify recently expanded its video products by adding video ads to its self-serve platform and launching video podcasts. Spotify makes most of its money through subscriptions, with advertising accounting for about 10% of its overall revenues worldwide. Measurement remains a chief challenge for audio advertisers. Software maker Autodesk tested digital audio to acquire new customers.