NOV 2, 2020
Search ad spending in the US will rise by 5.9% this year, significantly below trend, in the face of the massive disruption to consumer lifestyles. But the pandemic is setting search up for a bigger future.
MAR 30, 2021
Trend in Focus: What Would Less News or Politics Mean for Social Media? In Q1, Facebook and Twitter both made big moves to defend their beliefs about news and politics on their respective platforms.
NOV 16, 2020
This report explores our latest forecasts for US voice assistant, smartphone voice assistant, and smart speaker users, and provides additional analysis about trends shaping the market.
DEC 14, 2020
Steve Lesnard, CMO and global vice president of product creation at The North Face, speaks with eMarketer vice president of business development Marissa Coslov about responding to shifts in consumer behavior trends, such as increased online searches for outdoor activities, and more.
APR 29, 2021
This report explores the impact the pandemic has had on our latest regional estimates and trends for total media, traditional media, digital, and mobile ad spending in six markets in Latin America: Argentina, Brazil, Chile, Colombia, Mexico, and Peru.
APR 29, 2021
Total ad spending in France and Germany took a big hit in 2020, as a result of the pandemic. But digital advertising bucked that trend and will lead a strong double-digit recovery in ad outlays during 2021.
JAN 26, 2021
eMarketer principal analyst at Insider Intelligence Debra Aho Williamson discusses TikTok's future: Can it keep operating in the US? If so, what will user growth and engagement look like going forward? She then talks about marketers' attitudes toward influencer marketing, major social media trends of 2021, and the prospects of live shopping on social media in the US.
JUN 28, 2021
MAY 21, 2021
Mobile proximity and peer-to-peer (P2P) payments have hit the mainstream, thanks to a pandemic-driven upswing in digital payments that is set to last. This trend is leading providers to diversify their offerings and compete for share of the market.
JUN 14, 2021
The pandemic accelerated mobile trends by years, and these changes should stick even as the pandemic wanes. Many people were forced to use apps for food delivery, finance, fitness, and shopping, and they’ve become accustomed to these new behaviors. Even app categories that were hurt during the pandemic, such as travel or dating apps, have been resilient. People have acclimated to new forms of mobile shopping and activities, and they’ll be more willing to try mobile interfaces for other activities going forward.
JAN 21, 2021
MAY 7, 2021
NewFronts recap: Exclusive content on ad-supported platforms, shoppable shows, and creator-driven video content on social media were three major trends we saw at the NewFronts this past week.
JAN 7, 2021
KEY STAT: As the social entertainment trend takes root, more than one-third of US social network users will use TikTok this year. What Will Happen in 2021. This year’s top trends range from the growth of TikTok and social commerce to the challenges presented for brand safety and the cookieless future. Trend No. 1: The Future of Social Media Is Entertainment.
DEC 9, 2020
(Another is privacy legislation, covered in our next trend.). This won’t be easy, though. Apart from interparty battles, we’ve already seen postelection infighting among Democrats about how broadly ambitious the government should be.
NOV 23, 2020
APR 19, 2021
APR 1, 2021
JUN 8, 2020
eMarketer principal analysts Mark Dolliver and Nicole Perrin at Insider Intelligence discuss the most significant consumer behavior shifts in the wake of the coronavirus. They then talk about where people start their online shopping, search trends during the pandemic and how young is too young for kids to use chat apps?
Performance Metrics |
FEB 18, 2021
APR 18, 2021
General search engines like Google have benefited from the retail-related search trend, but not as much as Amazon has. We estimate that Amazon’s net share of the US search ad market surged from 13.3% in 2019 to 18.6% last year and will continue rising through at least 2023. Meanwhile, we estimate Google lost more than 4 points of net search share last year and will lose almost as much again by 2023.
JUN 24, 2019
eMarketer forecasting director Shelleen Shum breaks down our ad spend numbers for the US auto sector. While estimates are showing a growth slowdown for 2019, video and search are bucking the overall trend. Watch now.
MAR 10, 2021
JUL 15, 2020
Marketers often combine social listening data with search data, and KitchenAid did this as well. It incorporated real-time data from Google and Pinterest searches, which, among other things, showed a 13-fold increase in searches on Pinterest for how to make bread and a 250% increase in Google searches for “easy margarita recipe” on April 4. Managing Organic Social Media.
JUL 2, 2020
This report explores the impact COVID-19 will have on our latest regional estimates and trends for total media, traditional media, digital and mobile ad spending in six markets in Latin America: Argentina, Brazil, Chile, Colombia, Mexico, and Peru.
JAN 28, 2021
“The pandemic simply accelerated these trends as consumers adapted to fitness experiences without gyms as the focal point,” he said. All of that digital fitness probably isn’t hurt by the growth of food delivery apps, which are making caloric intake easier than ever for many.