On today's episode, we discuss Snapchat's Q2 performance, which features are standing out, and what we expect in Q3 and Q4. We then talk about some recent Snapchat augmented reality partnerships, Gen X's level of adoption across social media, and which platforms Gen Z folks think have the most genuine influencers. Tune in to the discussion with eMarketer forecasting analyst at Insider Intelligence Nazmul Islam.

In a difficult year for digital advertising overall, US travel industry spending will decline faster than any other vertical. It will bring up the rear in total spending and claim the smallest market share of all industries we cover.

Google's Chrome wasn't the first browser to put the kibosh on third-party cookies. Phil Acton, country manager for the UK, Benelux, and France at end-to-end programmatic platform Adform, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss how the company has been testing cookieless targeting with publishers in Europe, where Apple's Safari and Mozilla's Firefox have significant market share, as well as the importance of supply path optimization (SPO).

When we spoke with experts in publisher ad monetization in January, most of them expected the field of identity solutions to narrow over the coming year as adoption continues, but they felt it was unlikely that a single identifier alone would replace third-party cookies.

Meanwhile, in countries like Argentina, digital ad spending will be more evenly split between display (46.9%) and search (42.5%). Search Advertising. Even though digital ad spending in Latin America tilts toward display, advertisers should keep search on their radar as retail ecommerce adoption surges in “other” emerging markets—like Colombia, Chile and Peru (22.6%)—as well as Mexico (20.9%).

The adoption of social commerce—the ability to shop and buy, directly or indirectly, via social media platforms—accelerated during the pandemic. The vast majority of social commerce today is within the discovery and consideration stages. However, checkout capabilities are not available from the leading social networks in Canada.

eMarketer forecasting director Shelleen Shum shares our usage numbers on smart speaker models in the US, which includes a promising outlook for non-Google and -Amazon varieties. Watch now.

The return of travel and influencer marketing adoption among new industries. Pandemic-related travel restrictions and social distancing measures disproportionately affected travel influencers, many of whom were forced to pivot their strategies and collaborate with different kinds of brands, like finance and consumer packaged goods.

eMarketer forecasting analyst Eric Haggstrom explores how often people in the US use voice assistants and the tasks driving this adoption. Watch now.

The conversational UI market is seeing massive year-over-year adoption and usage rate increases. Companies believe virtual assistants can and will be able to solve problems across the customer experience, but they just aren’t there yet. Rightpoint shares three planning steps for success.

Consumer adoption of new technologies and rising expectations have caused leading tech companies like Google and Facebook to expand beyond their initial business models and provide a more complete e-commerce experience — from impression... to click... to cart — seamlessly from a single device. The launch of Google Shopping Actions from Google, Shopping from Instagram and Marketplace from Facebook has only accelerated this trend and put the Big Three — Amazon, Google and Facebook — on a collision course with one another.

As voice assistants battle to be the No. 1 digital secretary, their rates of adoption differ significantly across age groups. Siri dominates among adult Gen Zers, with 60% of US voice assistant users ages 18 to 24 using the software from Apple. Meanwhile, Alexa is most popular among the senior set, with 41% of those ages 65 and older using the Amazon service.

eMarketer forecasting analyst Eric Haggstrom explores our smart speaker usage figures for Canada and the Canadian French language rollout on Amazon’s Alexa.