Article
| MAY 16, 2022
An underdog’s cloud effort: Google gives expanding its cloud market share another try with its AlloyDB database service that’s priced to sell. Its other cloud products could reap benefits too.
Article
| JAN 20, 2022
Close to 75% US marketers will tap influencers for campaigns this year, up about 5 percentage points from 2021.
Forecasts
| MAY 3, 2022
Report
| MAY 27, 2022
By 2026, nearly 30% of US consumers’ average retail spending (excluding food and beverage sales and ticketing) will be made using proximity mobile payments, as providers look to build on the pandemic-driven adoption of the technology.
Forecasts
| APR 29, 2022
Report
| APR 14, 2022
Neobank and Big Tech competition, rising mobile adoption, and new touchpoints like the metaverse are pushing banks to rethink their branch footprints. They must react to evolving consumer banking preferences so they can future-proof their branches.
Report
| MAY 17, 2022
Despite current challenges, Amazon will recapture ecommerce market share. With Amazon’s stock price under intense pressure, don’t expect CEO Andy Jassy to take these struggles lying down. We expect Amazon will play to its strengths with the value and convenience of Prime membership to improve the top line, win back softening ecommerce market share, and re-accelerate its ad business.
Article
| JUL 6, 2022
Can Meta sustain its VR headset dominance? It has 90% market share, but its Horizon Worlds metaverse apps are only accessible in the US and Canada, leaving room for new entrants to compete.
Forecasts
| MAR 25, 2022
Forecasts
| MAR 25, 2022
Forecasts
| FEB 10, 2022
Forecasts
| JUN 1, 2021
Article
| JAN 5, 2022
Our most recent forecast shows that conversational AI adoption is growing. In 2021, 64.2% of US adults between the ages of 25–34 used a voice assistant. Overall, 46.9% of US adults will use a voice assistant in 2022, 48.2% by 2025. Conversational AI is on track to become a mainstream technology in practically every vertical.
Chart
| MAY 4, 2022
Chart
| MAY 2, 2022
Chart
| APR 25, 2022
Report
| OCT 29, 2021
This could entail educational campaigns about processes like loading cards into mobile wallets or how to pay in-store, displayed at merchants’ POS—a tactic that has lifted US adoption.
Report
| OCT 29, 2021
Proximity and peer-to-peer mobile payments are on the rise in the UK, thanks to high user adoption of mobile and banking. However, growth is slow, which means that wallet providers looking to crack the market will need to get creative.
Article
| MAR 18, 2022
Matter rollout delayed because of growing adoption: More smart home manufacturers want in on the industry standard, but could delays stop larger manufacturers from releasing products?
Chart
| APR 7, 2022
Article
| JAN 25, 2022
ES: Pricing, performance, and ease of use dictated who owned the market in the early days of personal computing. Today, VR ecosystems and platforms continue that trend as the metaverse takes shape: Consumers, developers, and content producers will eventually decide the future of the metaverse, but they will be limited by hardware’s capabilities. We look at the state of VR hardware, the key players, and how gaming could serve as a gateway to VR/AR adoption.
Chart
| FEB 9, 2022
Article
| DEC 30, 2021
Article
| DEC 29, 2021
Smart home device adoption could finally get boosted by a new standard. Could Matter push adoption beyond the steady growth we’re seeing?
Chart
| JAN 25, 2022