Our most recent forecast shows that conversational AI adoption is growing. In 2021, 64.2% of US adults between the ages of 25–34 used a voice assistant. Overall, 46.9% of US adults will use a voice assistant in 2022, 48.2% by 2025. Conversational AI is on track to become a mainstream technology in practically every vertical.

On today's episode, we discuss Snapchat's Q2 performance, which features are standing out, and what we expect in Q3 and Q4. We then talk about some recent Snapchat augmented reality partnerships, Gen X's level of adoption across social media, and which platforms Gen Z folks think have the most genuine influencers. Tune in to the discussion with eMarketer forecasting analyst at Insider Intelligence Nazmul Islam.

Smart home device adoption could finally get boosted by a new standard. Could Matter push adoption beyond the steady growth we’re seeing?

This could entail educational campaigns about processes like loading cards into mobile wallets or how to pay in-store, displayed at merchants’ POS—a tactic that has lifted US adoption.

Proximity and peer-to-peer mobile payments are on the rise in the UK, thanks to high user adoption of mobile and banking. However, growth is slow, which means that wallet providers looking to crack the market will need to get creative.

In a difficult year for digital advertising overall, US travel industry spending will decline faster than any other vertical. It will bring up the rear in total spending and claim the smallest market share of all industries we cover.

The conversational UI market is seeing massive year-over-year adoption and usage rate increases. Companies believe virtual assistants can and will be able to solve problems across the customer experience, but they just aren’t there yet. Rightpoint shares three planning steps for success.

Consumer adoption of new technologies and rising expectations have caused leading tech companies like Google and Facebook to expand beyond their initial business models and provide a more complete e-commerce experience — from impression... to click... to cart — seamlessly from a single device. The launch of Google Shopping Actions from Google, Shopping from Instagram and Marketplace from Facebook has only accelerated this trend and put the Big Three — Amazon, Google and Facebook — on a collision course with one another.

eMarketer forecasting analyst Eric Haggstrom explores our smart speaker usage figures for Canada and the Canadian French language rollout on Amazon’s Alexa.

Meanwhile, in countries like Argentina, digital ad spending will be more evenly split between display (46.9%) and search (42.5%). Search Advertising. Even though digital ad spending in Latin America tilts toward display, advertisers should keep search on their radar as retail ecommerce adoption surges in “other” emerging markets—like Colombia, Chile and Peru (22.6%)—as well as Mexico (20.9%).

Microsoft is coming from behind in educational software, cloud services, and hardware and will likely need to heavily discount its services or offer additional incentives to pry away market share from Google.

It’s likely Fitbit is trying to stand out among consumers as its rival Apple continues to boost the Watch’s health tools and dominate wearables market share. 2. In April, Google teamed up with major health system Beth Israel Deaconess Medical Center (BIDMC) to let providers use the tech giant’s clinical search tool, Care Studio.