According to our July 2021 forecast, 2023 will be a pivotal year for the US B2B digital ad market: Display will overtake search, mobile will surpass nonmobile, and the split between digital and traditional will near a tipping point just beyond our forecast period.

With the $70 million raise, the insurtech will further gamify the industry, and a recent uptick in online searches for life insurance and a need for better employee benefits can increase growth.

Google's consolidating its health records and Search talent teams into its Fitbit business—this could signal its intent to pair Fitbit with personal health records, giving it enough ammo to catch up to Apple.

Synchrony and American Express are among the issuers interested in taking over the etailer’s cobranded card business, which is currently managed by JPMorgan Chase and contains an estimated $15 billion in loans.

Search had a challenging time during the pandemic. Spend grew just 5.3% to £7.34 billion ($9.41 billion) in 2020, down from 17.7% the previous year and significantly down on our pre-pandemic estimate of 12.2% growth. However, this latest forecast is a reversal on our interim August 2020 estimate, when we expected a decline of 1.7% for the year.

Search ad spending in the US will rise by 5.9% this year, significantly below trend, in the face of the massive disruption to consumer lifestyles. But the pandemic is setting search up for a bigger future.

On today's episode, we discuss why shoppers like livestream shopping, why brands are keen to get involved, why it took off in China, and why it hasn't had as much success in the West—yet. We then talk about when Amazon Prime Day might be this year, Amazon considering opening a chain of discount stores, the top reason for online grocery shopping, and the places people typically begin their search when shopping for a product online. Tune in to the discussion with eMarketer senior researcher Man-Chung Cheung and analyst at Insider Intelligence Daniel Keyes.

The dominant digital path to purchase begins with a product search—often unbranded—during which the consumer demonstrates intent. They are subsequently delivered paid and organic results for relevant brands and retailers, steering them in the direction of a conversion event. But what about all those times when a consumer doesn’t know what they want? That’s the opportunity for discovery, and where social commerce platforms are beginning to fill the void.

How we got here: The new suit would come a little more than one year after the DOJ launched a separate lawsuit accusing Google of using anti-competitive practice to maintain its search dominance—though the DOJ reportedly started looking into Google’s advertising practices as far back as 2019.

B2B ad spending is still growing for both search and display. In 2020, B2B search spending grew 27.3%. This year it will grow almost 20% to $5.36 billion. Display ad spending is growing even faster, up nearly 40% in 2020 and posed to grow by 32.6% in 2021 to hit $5.09 billion. What's behind this?