On today's episode, we discuss why retailers and consumers are (and why they're not) excited about livestream shopping in the US. For "In Other News," we talk about when same-day delivery will be the norm and what to expect from direct-to-consumer (D2C) brands in 2022. Tune in to the discussion with our analyst Sky Canaves.

Lowe’s recently teamed up with Instacart to offer same-day delivery. Walgreens and 7-Eleven recently announced partnerships with Shipt, Target’s same-day delivery service, per a company release.

Same-day delivery has emerged as the clear gold standard for digital grocery. Despite the growing popularity of click and collect, same-day delivery ranks higher than any other fulfillment method. Digital grocery services are raising the bar on same-day with even speedier delivery. Every service in this benchmark offers same-day delivery.

Beauty, office supplies, home goods, and other second-tier essential goods will be part of the next wave of same-day delivery adoption. Larger retailers will follow the lead of Walmart, which launched its own courier service this year, to bring same-day delivery in-house.

Partnering with non-grocery retailers like Lowe’s and Office Depot to provide same-day delivery. Expanding into rapid delivery. Offering ready-made meals and meal kits. Capturing ad dollars: Instacart is also looking to advertising to drive profits. The company hopes to generate $1 billion from its ad business this year, per The Wall Street Journal.

Target’s same-day delivery service, Shipt, has forged partnerships with retailers like Sephora and Walgreens. But with more retailers offering fulfillment services, traditional delivery companies are under even greater pressure to provide rapid delivery solutions and improve efficiency.

Target (through Shipt), Kroger, and Instacart also require a $35 minimum to unlock free same-day delivery through their respective membership offerings. Digital grocers that do not offer free delivery performed the worst in this category. Notably, Amazon-owned Whole Foods Market introduced a chainwide delivery fee late last year, even for Prime members. Legacy grocer H-E-B also charges a delivery fee.

eMarketer principal analyst Andrew Lipsman, research analyst Daniel Keyes, and senior forecasting analyst at Insider Intelligence Cindy Liu discuss what they're paying attention to in 2021 and why: same-day delivery, what's next for consumer packaged goods and grocery ecommerce, autonomous checkout, reimagining brick-and-mortar, and the convergence of media and commerce.

eMarketer principal analyst Mark Dolliver and senior forecasting analyst Oscar Orozco discuss how digital adoption has made it possible—or not—for people to work, study and entertain themselves from home during the COVID-19 outbreak. Who doesn't use the internet? Do people spend more time watching Netflix or YouTube? And which platforms get the most social media attention? They then talk about Spotify Kids, faster same-day delivery and Sling TV losing customers.

The retailer carved out an early stake in same-day, third-party delivery by acquiring Shipt in 2017, which it has used to roll out same-day delivery. Target also has a substantial retail footprint with more than 1,900 locations—though not as significant as Walmart or Kroger. Challenges:.

At the start of the pandemic, Target and Walmart were quick to ramp up their retail capabilities by offering same-day services like curbside pickup. In Q4 2020, Target’s same-day services, which includes Order Pickup, Drive Up, and Shipt, increased 212% year over year.

Continued investments in digital grocery and same-day delivery infrastructure from leading players Walmart, Amazon, and Kroger. Third-party delivery services like Instacart, Target’s Shipt, and Walmart’s GoLocal that partner with traditional grocers to facilitate digital sales. Restaurant delivery services like DoorDash and Uber Eats expanding into grocery, pharmacy, and convenience store delivery.

We recently released our Retail Trends to Watch in 2022 report, outlining the five key trends that will most shape the retail landscape in the year ahead: the bridging of digital and physical retail, same-day delivery, viral commerce, sustainability, and retail media. Below are some highlights on the rise of retail media.

The Home Depot can offer same-day delivery before competitors like Lowe’s, and Walmart gets a big-name client to help launch the service. The two have little overlap in product offerings, so there’s no worry of competition there.

In Q2 2021, Mercado Libre launched same-day deliveries from its fulfillment centers in Argentina, Brazil, Chile, and Mexico. Its growing cross-docking network and flex solution has also helped to speed up deliveries. Through these logistics solutions, the company saw delivery times improve in its core three markets (Argentina, Brazil, and Mexico).

., does a grocery app offer same-day delivery). The Pillars of Retail Media Networks. We evaluated retail media networks’ performance on 13 different attributes that roll up into four pillars: traffic, first-party data, targeting and measurement, and platform experience. We created weighted scores for each pillar, depending on the relative importance of each attribute included in the pillar. Traffic.

Free two-day or fee-based same-day delivery options, along with other perks like streaming video, grocery delivery, music, and games, make Prime’s $119 annual fee more palatable. Amazon’s ambitions in the US healthcare market have accelerated in recent years, from its acquisition of online pharmacy PillPack in 2018 to its Amazon Care telehealth primary care services for employers.

While delivery intermediaries do eat into retailers’ margins and take over their customer relationships, such partnerships enable grocers to provide same-day service without a great deal of investment and grant them access to large customer bases.

Both Capsule and Medly let consumers manage all their meds on their phone and track same day-deliveries, which are features consumers increasingly want: About 49% of consumers wish their healthcare experience was smoother and more intuitive, like experiences with Amazon and Uber.

Delivery type: Any factor—such as an express or same-day delivery—that increases the number of vehicles doing individual journeys on a tight schedule is damaging, unless the courier uses an electric vehicle or a bicycle. However, while electric vehicles are more sustainable, converting fleets takes time and money.