Russia is on China’s tail with a 49.5% penetration rate, and the US is in third place with 43.0%. More like this:. Report: Marketing with Stories 2021. Article: How US retail brands can take advantage of growing social commerce trends. Article: What China’s growing sustainability awareness means for brands.
Don’t confuse social commerce with ecommerce. Social media platforms will never be Amazon. While most traditional ecommerce purchases start with a product search—which requires intent—social media’s sweet spot lies in discovery.
As brick-and-mortar stores remained shuttered, ecommerce quickly became the channel of choice for many consumers in Latin America. In turn, retailers quickly shifted their attention toward online sales channels to keep pace with consumers’ growing appetite for online shopping.