Device makers, streaming apps, and content producers each want a piece of the ad revenues and user data that are associated with streaming. HBO Max and NBCUniversal’s Peacock aren’t available on Fire TV due to disagreements over inventory and content sharing. HBO Max also isn’t available on Roku.

eMarketer forecasting analyst Peter Vahle, senior forecasting analyst Oscar Orozco, and principal analysts Andrew Lipsman and Nicole Perrin discuss the who, what, where, when and why of podcast listening, and how advertiser approaches are changing. They then talk about Roku users viewing habits, tech to fight robocalling and Facebook's couples-only messaging app.

eMarketer forecasting analyst Eric Haggstrom compares our forecasts of Amazon Fire TV and Roku users in the US.

Roku was the top connected TV (CTV) platform in the US last year with 84.7 million users, according to our estimates. This year, that figure will grow 12.5% to 95.2 million.

eMarketer forecasting analyst Eric Haggstrom explains why our projections for Apple TV users are well below rivals Roku and Amazon Fire TV.

This means that our estimates for Roku and Fire TV users include their separately sold streaming sticks, as well as the viewers they reach through smart TVs that use their OSs. We expect smart TVs, Roku, and Fire TV to continue their strong user growth.

While Fire TV has fewer users than Roku does, Amazon can monetize its users more effectively by leveraging shopper/retail data that advertisers crave, said Dave Morgan, founder and CEO of TV targeting company Simulmedia.

This market share fuels Roku’s advertising-driven business model which emphasizes cooperation and partnership with streaming companies and TV programmers: If users subscribe to Netflix or other streaming services using Roku, for instance, then Roku receives a cut of that revenue.

Time spent with media by US adults has nearly stopped growing as the gains in digital usage do little more than offset the declines in time spent with TV and other old media.

A: In the US market, we see Apple TV devices significantly lagging the leaders in the space, which are Roku and Amazon Fire TV. Not only does Apple TV have a much smaller user base than the others, but its growth will be lower going forward.

The age of the connected TV (CTV) is upon us—a CTV is a TV set connected to the internet through built-in capabilities or through another device such as a Blu-ray player, game console, or set-top box (e.g., Apple TV, Google Chromecast, Roku). The number of CTV users in the UK saw a significant bump in 2020, with user numbers jumping by 2.8 million over our pre-pandemic forecast to reach 41.4 million.

eMarketer vice president of content studio Paul Verna discusses how another Disney is being created. He then talks about why Facebook is helping users take their photos and videos with them, why emotionless TV ads aren't thinking long term and why there was a flurry of political ads on Facebook over Thanksgiving weekend.