SEP 13, 2021
MAR 1, 2021
MAY 26, 2021
Roku held a 38% share of the US connected TV market share in 2020, according to NPD data viewed by the Associated Press, making it the leading smart TV platform in the US.
OCT 11, 2021
The forecast: In 2021, US Roku monthly users will increase by 11.5%, reaching 111.7 million monthly users. With these figures, Roku maintains its position as the most-used connected TV (CTV) device in the US market, though Amazon Fire TV is catching up.
OCT 23, 2019
OCT 6, 2020
One of the tech enablers blurring the line between traditional TV and digital video viewing is smart TVs and CTV devices like Roku and Chromecast. Greater household penetration of these devices has removed the distinction between internet and linear TV access to content. More than a quarter (27%) of households in Canada own a smart TV, according to Vividata’s spring 2020 polling of consumers.
SEP 10, 2021
The CTV opportunity: Amazon’s Fire TV products have already made a mark in the CTV space, and CTV adoption as a whole is on the rise. Used by 85.5 million people in the US, we estimate, Fire TV is the No. 3 most-used CTV product behind general smart TVs and Roku. Connectivity with existing Amazon services and smart home products will help propel it to become an even larger player.
JUN 18, 2019
During its Q1 earnings call, Roku said that it passed Samsung as the most popular smart TV operating system. Because TV makers like TCL, Sharp and Hitachi use Roku’s software for their connected TV products, Roku can reach many households that haven’t purchased a Roku device.
AUG 25, 2021
CTV manufacturers are also flexing their market share. Companies like LG, Vizio, and Samsung among others have emerged as additional sources of data for marketers. Time spent with CTV increased 33.8% in 2020, and the ability to deliver more targeted ads to viewers than on linear TV creates an opportunity advertisers can’t ignore.
SEP 19, 2019
TV-makers like TCL, Sharp and Hitachi use Roku’s software for their connected TV products, so Roku can now reach many households that haven’t purchased a Roku device. Roku’s adoption of internet-enabled TVs is increasing. Roku has embedded itself thoroughly into that area, which is another reason we adjusted our forecast for the number of Roku users.
MAR 29, 2021
The launch of new ad-supported streamers like Peacock and Quibi (which ultimately sold Roku the exclusive global distribution rights to its content library for The Roku Channel, another big AVOD player). Since the Nielsen data was gathered, several more platforms have released, or announced plans to release, ad-supported tiers, including HBO Max, Discovery+, and Paramount+.
OCT 12, 2021
The service was not initially available on Roku and Amazon Fire TV, the two most popular CTV viewing platforms. These days, HBO Max is widely available, including on Roku and Fire TV. And now that HBO Max has been out for more than a year, we also have clearer numbers from the company about how well the service is doing in adding subscribers.
AUG 10, 2020
And while boomers typically lag in digital technology adoption compared with younger generations––preferring to only adopt digital tools that are clearly useful––the desire for interaction during the pandemic has motivated their increased digital usage, according to eMarketer principal analyst at Insider Intelligence Mark Dolliver. Read More:.
JUL 11, 2019
OneClickRetail (now Edge Market Share). Profitero. Rakuten Intelligence. RetailMeNot. Zogby Analytics.
MAR 8, 2021
Last year saw a significant uptick in ecommerce adoption, and social platforms doubled down on their efforts to capitalize on this trend. Today, nearly all of the popular platforms, including Instagram, TikTok and others, have expanded shopping or buying capabilities—creating new possibilities for commerce marketing.
NOV 10, 2020
But advertisers buying through Roku can still have some of their ads land within Hulu because the streaming platform is a Roku partner. Roku doesn’t provide reporting at the app level for apps it doesn’t own and operate. But Roku provides more granular details, such as which programs ads ran against, for ads that appear within The Roku Channel, according to Dettloff.
NOV 17, 2021
Kroger Precision Marketing’s alliance with Roku brings The Kroger Co.’s huge database of grocery transactions to the CTV company’s sizable ad inventory. Shopify recently inked a similar partnership with Roku that will help its merchants, many of which are emerging direct-to-consumer (D2C) brands, target ads on CTV. The duopoly is attempting to make inroads in ecommerce.
OCT 9, 2020
Like HBO Max, Peacock wasn’t initially available on Roku or Amazon Fire TV, the two most popular CTV operating systems in the US. (A few months after the launch, Peacock and Roku came to an agreement.) Additionally, Peacock is not available on Samsung smart TVs, and viewers cannot use an HDMI cord to cast Peacock onto their TVs.
FEB 4, 2021
In order to arrive at forecasts for growth rates by media and device, this analysis is followed by extensive assessments of historical and expected future growth patterns with regard to device adoption, multiple and overlapping device usage, population and demographic factors, and competitors to existing devices and activities. Summing Up 2020 and Looking Ahead to 2021.
MAR 2, 2021
., Apple TV, Google Chromecast, Roku). Cord-cutter: Someone who once had but then canceled a traditional pay TV service. Cord-never: Someone who never subscribed to traditional pay TV in the first place. Cord-trimmer: Someone who cut back on their traditional pay TV service level but still subscribes.
NOV 13, 2020
Some streamlining and harmonization for both sources will likely encourage even wider adoption of the multitude of marketplace licensing options. Standardization and narrowing measurement gaps.
NOV 21, 2019
The majority of programmatic connected TV ad inventory comes from three main players today: Hulu, Roku and YouTube.
DEC 9, 2020
YouTube is the single biggest source of supply in US CTV advertising. The digital video platform’s outsize role in the US CTV space is particularly striking given that advertisers can’t access CTV inventory on YouTube on non-Google platforms (e.g., Roku).
AUG 19, 2021
Consumer Adoption and Time Spent. Viewing trends—including the number of people watching digital video on CTVs and the time they spend doing so—are shifting irrevocably toward digital. Following is a summary of key metrics from our forecasts:. The number of CTV households will increase to 115.2 million by 2025, from 106.4 million in 2021.
NOV 20, 2020
“Social distancing has led to real changes in consumer behavior and accelerated the adoption of the CTV platform,” Collab’s Rosner said. “That’s not going to snap back once social distancing slows down; a new consumer behavior has emerged. People are more comfortable watching YouTube on big screens, and the pandemic has just accelerated that evolution.".