FEB 1, 2021
OCT 11, 2021
The forecast: In 2021, US Roku monthly users will increase by 11.5%, reaching 111.7 million monthly users. With these figures, Roku maintains its position as the most-used connected TV (CTV) device in the US market, though Amazon Fire TV is catching up.
OCT 14, 2021
SEP 22, 2021
Roku is helping Shopify merchants deploy CTV ad campaigns: The move will increase the total addressable market of Roku’s ad platform, while also increasing accessibility for SMBs.
AUG 12, 2021
On today's episode, we discuss Amazon's Q2 advertising performance, the true value of its ad business, and what to expect for the remainder of 2021. We then talk about Twitch's new “Stream Display Ads,” the significance of Amazon's near $1 billion fine, and why Tubi is on the up as Roku cools down a little. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.
SEP 1, 2021
MAR 1, 2021
JUL 14, 2021
Roku soars at the upfronts: Advertisers’ upfront spending commitments with the platform doubled from last year, as interest in CTV continues to rise.
JAN 1, 2021
JUN 4, 2021
“Roku Recommends” rolls out: The new show from Roku’s branded content studio surfaces top streaming content and gives advertisers a chance to reach viewers who might otherwise skip straight to ad-free services.
MAY 20, 2021
On today's episode, we discuss how The Walt Disney Co., ViacomCBS, and Roku started the year. We then talk about the new WarnerMedia-Discovery merger, Nielsen's new ratings service for streaming, and NBCUniversal's new ad formats. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.
OCT 27, 2021
Meanwhile, Roku, another streaming company born directly from digital, is outperforming our previous expectations. The platform will net $1.58 billion in 2021 US ad revenues, up 92% from last year. An emerging growth area for Roku is the Roku Channel, its ad-supported channel that holds an increasing amount of content, including Quibi's bite-sized originals.
NOV 10, 2021
YouTube and Roku also command a large share of CTV revenues, though these competitors differentiate themselves as digital-first companies. Hulu makes more ad revenues from CTV than any other company we forecast, collecting $3.13 billion in 2021. It's followed by YouTube at $2.54 billion and Roku at $1.58 billion.
NOV 18, 2021
In the US, Roku and Fire TV are the most popular systems that people use for CTV viewing. Smart TVs are the most common devices used for streaming. There is overlap between categories. Our Roku and Fire TV users include people who use Roku- and Fire TV-powered smart TVs as well as people who bought Roku and Fire TV streaming sticks.
NOV 8, 2021
Despite continued growth, Roku watched its shares tumble when its revenues missed analysts’ projections. This happened despite the likelihood that Roku will see more advertisers flock to connected TV (CTV) as a result of Apple’s privacy changes.
NOV 19, 2021
It also includes free ad-supported services like The Roku Channel, Tubi, IMDb TV, and Pluto TV. This forecast is defined as individuals of any age who watch videos on an ad-supported platform featuring professionally produced content at least once per month.
OCT 13, 2021
The service was not initially available on Roku and Amazon Fire TV, the two most popular connected TV (CTV) viewing platforms. These days, HBO Max is widely available, including on Roku and Fire TV. And now that HBO Max has been out for more than a year, we also have clearer numbers from the company about how well the service is doing at adding subscribers.
AUG 19, 2021
Advertisers can only tap into this trove of information if they commit to a campaign on a Roku or Amazon device or on another “walled garden” platform like YouTube. But the data isn’t available for the agency’s planning purposes.
OCT 12, 2021
The service was not initially available on Roku and Amazon Fire TV, the two most popular CTV viewing platforms. These days, HBO Max is widely available, including on Roku and Fire TV. And now that HBO Max has been out for more than a year, we also have clearer numbers from the company about how well the service is doing in adding subscribers.
SEP 9, 2021
But there will still be more Roku users (109.7 million) and smart TV users (132.0 million) than Fire TV users. Amazon, however, is encroaching on Roku, particularly in the global market where Roku has less of a foothold.
JUN 24, 2021
Lastly, following its acquisition of the Quibi and “This Old House” libraries, Roku signed an exclusive deal with Saban Films to stream its movies on The Roku Channel three months after they appear in theaters. These moves show that, for a growing number of streaming services, original content production is becoming essential. Read Next.
SEP 13, 2021
But there’s no overwhelming winner among TV devices: 38% of that viewing time took place on Roku, and 21% on Amazon Fire TV. More like this:. Report: The Power of Amazon. Article: Amazon's first-ever smart TVs will provide leverage in both the CTV space and TV measurement. Article: “Shang-Chi” marks a new moviegoing normal.
SEP 10, 2021
Among those competitors are Roku and Amazon, who have flexed their large customer bases to advertisers by creating free, ad-supported channels on their platforms. Smart TV manufacturers like Samsung and LG have already made an imprint in measurement by selling their large troves of anonymized, automatic content recognition (ACR) data to advertisers.
NOV 17, 2021
On today's episode, we discuss why Disney+ subscriber growth has slammed into a wall and how HBO Max might make its offering even more competitive. We then talk about whether Roku's recent slowdown is temporary or something more systemic, and if Peacock will likely move up—or down—Americans' video streaming priorities list. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Ross Benes.
APR 28, 2021
Nielsen also sold its advanced video advertising business to Roku. As part of the deal, Roku will receive Nielsen’s automatic content recognition (ACR) data and Nielsen will be allowed to incorporate viewing data from Roku into Nielsen’s measurement products. Nine TV networks in the consortium Project OAR began testing its technology to expand the amount of addressable inventory they sell.