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JAN 7, 2021
In this Meet the Analyst Webinar, eMarketer’s principal analyst Jeremy Goldman breaks down the areas that are worth the investment, and how to effectively quantify your ROI.
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DEC 23, 2020
eMarketer principal analysts at Insider Intelligence Mark Dolliver and Jeremy Goldman discuss SMS marketing, calculating the ROI of customer experience, why Gen Z doesn't matter that much and boomers matter more, and what to know about parents in 2021.
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FEB 17, 2021
Advertisers have never been under more pressure to prove ROI. Bob Ivins, chief strategy officer at cross-platform TV measurement firm TVSquared, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss the remaining deficits in linear TV ad measurement, why it's important to standardize metrics and definitions across traditional and digital TV and video, and why advertisers need to pay attention to the right metrics for their campaign objective.
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DEC 14, 2020
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Salesforce's Emily Hoffman, product marketing manager, along with Josh Alvernia, CEO and co-founder of Clue, and John Hillis, CMO of BATL (The Backyard Axe Throwing League). They explored how Clue helped its client, BATL, to navigate launching new event locations in the midst of a tumultuous year.
Article
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NOV 30, 2020
One thing marketers are thankful for in 2020 is that it’s almost over. Marketers did not have much of a chance to proactively take a thorough look at their email marketing programs to see what’s working and what isn’t—a critical miss, considering many marketers cite it as the channel offering the best ROI.
Article
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NOV 24, 2020
Having a strong understanding of an email program’s return on investment (ROI) remains a competitive advantage. It might be surprising that given how great an ROI email can provide, many brands don’t actually have a good handle on how to measure its success or lack thereof.
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NOV 5, 2020
Parker Burgess, head of client strategy and insights at eBay Ads, talks with Rimma Kats, executive editor at eMarketer, about the importance of leveraging first-party shopper data to optimize advertising campaigns and increase ROI.
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SEP 8, 2020
We spoke with Brian Wright, social media listening and intelligence leader at Wells Fargo, about strategy, technology and measuring ROI.
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JAN 8, 2021
But even if a campaign doesn't yield a positive ROI, the next one might. So keep experimenting with your ad dollars! —Katie Roberts, Blog Editor, DealNews.