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  • Article
     | 
    MAY 25, 2022

    US smartphone gamers will spend $18.83 billion on virtual goods this year, a massive sum compared with the $0.78 billion they’ll spend on subscriptions. These intangible assets make up a growing industry in the gaming world, especially as more companies—from Nike to Spotify to Chipotle—enter the metaverse via games like Roblox.

  • Article
     | 
    JAN 20, 2022

    Leaders from Pandora, Roblox, Riot Games, and more are banding together to make the metaverse safer: Lack of Big Tech support could make implementation impossible.

  • Article
     | 
    NOV 2, 2021
  • Article
     | 
    APR 20, 2022

    For example, Vans’ skateboarding-themed Roblox world has brought in more than 61.3 million visits since its launch in April 2021, per its landing page. Events within games also have a lot of draw: A November 2020 Lil Nas X concert series in Roblox was viewed more than 33 million times, for example.

  • Article
     | 
    MAY 23, 2022

    But what is it exactly, and how are companies like Apple, Snap, Samsung, Roblox, Epic, and others investing in immersive technologies that will profoundly affect the next few years? In this short video, Insider Intelligence vice president Marissa Coslov explains.

  • Report
     | 
    APR 19, 2022

    For example, Vans’ skateboarding-themed Roblox world has brought in more than 61.3 million visits since its launch in April 2021, per its landing page. Events within games also have a lot of draw: A November 2020 Lil Nas X concert series in Roblox was viewed more than 33 million times, for example.

  • Article
     | 
    MAR 11, 2022

    Insider Intelligence: What does Alo Yoga’s partnership with Roblox look like in the metaverse? Angelic Vendette: When you come into the Roblox platform, you're automatically given one of our yoga mats and straps. As you discover the world, your avatar can roll out their mat and take an Alo Moves yoga class or select a pose like Warrior 2.

  • Article
     | 
    MAR 11, 2022

    Ralph Lauren, Nike, Hyundai, and Vans have all launched recent campaigns on Roblox to woo younger customers. As metaverse initiatives become more prominent, expect more attention to be paid to this space. Oasis Consortium, a group of game developers and online companies envisioning an ethical and safe internet, has introduced guidelines to promote safety in the metaverse.

  • Article
     | 
    APR 7, 2022

    Ad industry sees gaming as a growth opportunity amidst industry turmoil: Inaugural PlayFronts event focuses on how brands can gain new customers and revenue.

  • Article
     | 
    MAR 2, 2022

    Between January and October 2021, Tencent invested in 67 domestic and international gaming companies, including Roblox, based on a tally by tech-focused media zhidx.com. Tencent also owns 40% of Fortnite-owner Epic Games, which is presumed to be a big player in the metaverse race. The gaming giant invested in VR content-creator Original Force in 2017.

  • Article
     | 
    FEB 1, 2022

    For example, Vans’ skateboarding-themed Roblox world has brought in more than 57.2 million visits since its launch in April 2021, per its landing page. Events within games also have a lot of draw: A November 2020 Lil Nas X concert series in Roblox was viewed more than 33 million times, for example.

  • Article
     | 
    JAN 27, 2022

    The Italian fashion house has offered a wide range of digital items for sale over the past year, from $13 virtual sneakers to a unique Roblox handbag that resold for more than $4,000 and a video NFT auctioned by Christie’s for $25,000.

  • Article
     | 
    JAN 22, 2022

    Louvet shared how Ralph Lauren is leveraging Roblox, popular with underage consumers, to allow users to clothe avatars in branded apparel. The brand has also built a presence on the metaverse platform Zepeto, where it has sold over 100,000 units from its digital apparel collection.

  • Audio
     | 
    SEP 17, 2021

    On today's episode, we discuss Facebook's new Ray-Ban smart glasses, whether time spent on TikTok actually surpassed YouTube, what branded gaming on Roblox looks like, how to get noticed as a marketer, whether selling Super Bowl ads early is a good move, how to make friends while working from home, how two people reversed climate change in their hometown, and more. Tune in to the discussion with eMarketer principal analyst Suzy Davidkhanian, director of reports editing Rahul Chadha, and analyst at Insider Intelligence Blake Droesch.

  • Article
     | 
    DEC 22, 2021

    How games and brands play in: Video games like Roblox and Fortnite remain power proofs-of-concept for the metaverse, especially when it comes to brand involvement.

  • Article
     | 
    APR 27, 2022

    The Italian fashion house has offered a wide range of digital items for sale in 2021, from $13 virtual sneakers to a unique Roblox handbag that resold for more than $4,000 and a video NFT auctioned by Christie’s for $25,000.

  • Article
     | 
    APR 13, 2022

    Roblox is one platform that has let creators sell virtual goods for some time now. Its creators earned over half a billion dollars on the platform in 2021. Pop star Zara Larsson had surpassed $1 million in Roblox earnings by last November. Other nascent players have taken advantage of this trend as well, including Rec Room.

  • Article
     | 
    MAY 25, 2022

    Retailers can gain traction with younger generations and build brand awareness through tie-ins with gaming platforms like The Sandbox and Roblox. Brands such as Ralph Lauren and Nike have made such forays. Build brand awareness by being a retail pioneer within the metaverse.

  • Article
     | 
    MAY 25, 2022

    Brands and musicians that have taken the leap by partnering with immersive video game behemoths Roblox and Fortnite have generated memorable consumer touchpoints, garnering significant PR buzz along the way.

  • Article
     | 
    APR 13, 2022

    Meta’s move toward monetization is similar to in-app purchases from other platforms like Roblox, which lets creators sell items they craft for the game. What’s next? While “in-world purchases” for Horizon are still in trial, the move indicates a wider plan to monetize the metaverse. There’s no indication that developers or creators will find the fees and commissions acceptable.

  • Article
     | 
    APR 12, 2022

    Game companies like Roblox and Epic Games have enjoyed success attracting young users and brands looking to offer them virtual advertising experiences, but they have the advantage of being easily accessible on a variety of devices including phones and tablets.

  • Chart
     | 
    JAN 24, 2022
  • Article
     | 
    MAR 17, 2022

    There also appears to be a rift growing between Big Tech’s vision for the metaverse and the gaming industry’s: Former Nintendo of America president Reggie Fils-Aimé recently criticized Meta’s plans and (unsurprisingly) said he has more faith in prototypes from gaming companies like Roblox and Epic Games.

  • Article
     | 
    FEB 23, 2022

    Mature gaming platforms including Roblox feature virtual worlds where branded content, from the likes of Gucci and Hyundai, has captivated players. But in nongaming metaverses, “it will be a while before marketing campaigns can move beyond gimmicks,” said Nina Goetzen, eMarketer analyst at Insider Intelligence. More like this:. Report: Insider Intelligence’s Tech Trends to Watch in 2022.

  • Article
     | 
    MAR 10, 2021

    Roblox could become a brand advertising powerhouse: Brands flocked to video games for experiential marketing during the pandemic—but Roblox's lasting popularity with kids and its planned ad capabilities could keep it an appealing option even after lockdowns end.

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