It looks likely that apps and other service providers will pursue more varied monetization strategies this year. Traditionally, apps mostly pursued two strategies: in-app purchases and in-app advertising. Over the past couple of years, many developers have combined the two, but we’re increasingly seeing them use subscription-based models, as well as coupons or other incentives for viewing advertising, such as rewarded video. This shift will continue into 2021.

eMarketer research analyst Hirsch Chitkara and principal analyst at Insider Intelligence Yory Wurmser discuss the new 5G iPhone 12 and whether it will be a game-changer. They then talk about living in a mobile-first world, why your next phone might come without any apps and rewarded video vs. in-app purchases.

A June 2019 survey by Sapio Research for mobile exchange Fyber found that US and UK developers expected these types of ads to proliferate in the future, particularly rewarded video.

Mobile video ad spending will grow at a steady clip over the next few years. New ad units and formats like rewarded ads, 6-second nonskippable ads and vertical videos growing in importance for marketers.

Mobile video advertisers are on the hunt for ways to make their ads more engaging, and not just another commercial consumers have to tolerate. Rewarded video ads—also known as value exchange ads—seem like the answer, but are the benefits worth the cost?

Rewarded video ads once were geared to in-game placement, but that’s changing. In the latest episode of “Behind the Numbers,” analysts Lauren Fisher and Nicole Perrin discuss rewarded video with Maggie Mesa, head of mobile at OpenX.

eMarketer principal analyst Yory Wurmser joins principal analyst Nicole Perrin to discuss rewarded video, voter targeting and more.

As a result, engaging units such as rewarded video and playables have become essential to both the in-game player experience and monetization. In building this compelling machine, gaming publishers have come to be regarded as centers of excellence for both monetization and performance marketing.

Ad formats that are built into the app experience—whether they are immersive ads styled as billboards in a racing game, a playable ad to preview a new game, or a rewarded video ad offering 30 minutes of video streaming—can work without detracting from in-app purchases or hindering full subscription sign-ups. Not sure if your company subscribes? You can find out here.

Over the next 24 months, formats such as rewarded video, interstitial video and other various forms of out-stream native ad units will make their way into the ecosystem, offering advertisers greater opportunities to reach their audiences via sight, sound and motion. Growing levels of connected TV and OTT inventory.

This report collection explores programmatic digital display ad spending through 2021 across Canada, China, France, Germany, the UK and the US. Reports include breakdowns by device, transaction type and more, and explore the factors driving investment.

Rewarded video remains dominant, but newer (and older) formats are on the rise. The majority of publishers with ads offer rewarded video in their games, but playables, interstitials and even banners are up-and-coming. More ads are blending into the game experience.

.%, search growth to fall 8.7% and video to grow 4.8% based on shifts toward premium OTT ads and rewarded video within games. As tough as these numbers are, our pessimistic scenario has display falling 18.1%, search 14.8% and video 5.2% in H1. We will rebuild our model in the coming weeks and release a new forecast in June.

Examples include rewarded video ads or video ads that appear in social feeds as users scroll through various posts. The overlap between native advertising and social network advertising is almost as strong as between native and mobile display. Almost all social network advertising is native, and more than three-quarters of native advertising takes place on social networks.

Rewarded video is often served in gaming apps and gives users a reward, such as extra lives or reaching the next level, in exchange for viewing the video. Various social video formats allow different lengths, shapes and orientations. “I would recommend that clients have a broad range of different formats for their video concepts,” Nanigans’ Antonio said.

Rewarded Video. Rewarded video, also known as opt-in video and value exchange video, has been around for years but got renewed attention in 2018 as many brand advertisers considered the format for the first time.

A prime example is rewarded video, which has proven to be an effective format in the gaming industry. Users see the value exchange clearly. “There is understanding that I am seeing this ad because I get this game for free,” Pokress said. “That is one of the key reasons that rewarded video has taken off so well.”.

No. 9: Buyers and Sellers Alike Will Buy into Rewarded Video. Rewarded video, or opt-in video, saw a massive expansion of use cases—and advertiser types—in 2018. This year, we predict buyers and sellers will continue investing in rewarded video. Why the buy in? For brands, rewarded video provides consumers greater incentives and richer ad creative designed to encourage completed views.

As discussed earlier, mobile PMPs will also gain traction during the forecast period, thanks to buyers’ growing concerns about in-app ad quality and growing interest in forms of mobile in-app advertising such as rewarded video. Mobile PMP share will gain 2 percentage points between 2019 and 2021. While such gains might not seem impressive, they translate to $3.71 billion in incremental ad spend.

For our first-ever report on mobile in-game advertising, we analyzed several ad formats that game developers are offering brands, from playables and interstitials to rewarded video and banner ads. Rewarded Video.

It often depends on how you describe rewarded video to brands. If you say "rewarded video," you get this "ugh" reaction. It sounds like you’re buying attention, which brands may not want to do. But if you describe it in terms of the value it delivers to the brand, such as user-initiated, autoplay, autosound and high completion of full-screen video, it sounds much better.

Ad companies have also developed standardized ad formats, including banner ads that can appear in the background of games or rewarded videos, which give brand advertisers more creative options. Additionally, some larger gaming companies are working directly with brands to create branded experiences.