As consumers have gotten more comfortable using debit cards online, US digital debit card spending has outpaced that of credit cards. Transaction value will fall in 2021, but we expect growth to return in 2022.

Retail sales for the 2021 US holiday season will soar as brick-and-mortar shopping returns with a vengeance and ecommerce maintains double-digit growth rates.

The Epic v. Apple ruling dings both companies, and the fight isn’t over: Apple has to loosen payment restrictions while Epic has to pay a fine, but Fortnite won’t return to the App Store yet.

An expected economic recovery in 2021 bodes well for Canada’s advertising market.

The return of live sports produced a flurry of licensing activity from broadcast networks and streaming services—including digital video, social, and ecommerce platforms. It also reignited concerns about the sustainability of pricing models for sports video and TV.

The pandemic accelerated the increase in time spent with mobile activities in the US. Most of these gains will stick as people return to a more normal life in 2021.

A semblance of normalcy will return in 2021 after a media-saturated 2020, fueled by the pandemic. But while media time will reset somewhat this year, digital’s influence will continue to grow.

These partnerships streamlined Amazon’s returns process

The pandemic led to unprecedented growth in US ecommerce sales. Even as sales growth returns to somewhat normal levels in 2021, total sales will far exceed our pre-pandemic estimates.

After taking a sizable hit to their business in 2020 from the coronavirus pandemic, digital-only banking players will host 6.5 out of every 10 digital account openings this year—driven by pent-up demand and the gradual return to normalcy.

On today's episode, we discuss what Google delaying getting rid of third-party cookies means for everyone, whether people will want to listen to audio on Facebook, what to make of TikTok's new mini apps called Jumps, Google's EU ad tech antitrust case, if moviegoing is making a return, what if time didn't exist, and more. Tune in to the discussion with eMarketer senior analysts Audrey Schomer and Sara M. Watson and analyst at Insider Intelligence Nina Goetzen.

On today's episode, we discuss what the pandemic did to the time we spend on our smartphones, which mobile activities people do more of, and what app category has emerged as a dark horse. We then talk about how a product's first review can impact the rest, how retailers can get returns under control, and whether it's better to be more, or less, like Amazon. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Yory Wurmser.

On today's episode, we discuss some updates in the social audio landscape, whether convenience is outweighing price, if fashion rental can make a comeback, podcast ads versus other ad formats, changes in millennials' spending behaviors, how football players are similar to bears in more than just stature, and more. Tune in to the discussion with eMarketer analyst Nina Goetzen, forecasting analyst Peter Vahle, and analyst at Insider Intelligence Blake Droesch.

On today's episode, we discuss who owns everything in the media universe, the formation of Warner Bros. Discovery, and why Amazon bought MGM. We then talk about how people are consuming sports in different ways, CNN's new streaming service, and whether HBO Max with ads can make a big splash. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.

No other channel can match the power of email marketing when it comes to return on investment (ROI), according to research from Litmus.

As normalcy returns, Alaska Airlines pivoted its marketing strategy from heartfelt imagery to messaging with a fresher tone. By embracing humor and levity, the airline is reassuring consumers that it’s OK to start thinking about travel again. Watch Industry Voices Spotlight on Travel with Alaska Airlines managing director of marketing and advertising Natalie Bowman.

In China, out-of-home (OOH) was among the hardest-hit ad formats last year. Though spending on outdoor ads will start returning to normal this year, where and how brands deploy them may be anything but ordinary in a post-pandemic China.

On today's episode, we discuss how concerned we should be about Netflix's slow start to the year, which activities people will do at home versus in-person (if both were safe and possible), how TikTok can convince people to buy things on its platform, details about a Twitter Blue subscription service, whether a travel recovery already happened, some interesting facts about 'Forrest Gump,' and more. Tune in to the discussion with eMarketer director of forecasting Oscar Orozco, forecasting analyst Peter Vahle, and analyst at Insider Intelligence Blake Droesch.

The pandemic paradoxically helped pad consumer’s bank accounts—and banks now face the reckoning that fees are unlikely to return to historic levels.

Spelling out the value of virtual care: The AMA released a framework to measure the value of virtual care—this could help health systems get a clearer idea of the return on their telehealth investments, but they still have patient and provider woes to deal with to reap its full ROI.