When the UK government announced a nationwide lockdown for November, the impetus for retail holiday ecommerce shopping was ratcheted up another notch, given that Black Friday shopping falls within this period.

And in Q4, the nation will likely return to growth rates approaching its 2019 trend lines. This all sounds great, but what these policies didn’t do was put money in the pockets of regular people. China’s unemployment insurance, for instance, is so minimal as to be nearly inconsequential by global standards. Beijing sent no stimulus checks to households or individuals either.

But it must be managed strategically to maximize return. This StatPack provides marketers with a visual overview of email marketing benchmark data from global email service providers. The following metrics will be included:. Open rate, clickthrough rate, click-to-open rate. Deliverability and engagement metrics. A look at benchmarks by industry, geography and device.

Despite its category innovation and well-received brand in a high-margin category, Casper’s revenue growth appears dependent on high marketing costs, while substantial product return rates eat into its profits.

After 2020’s positive growth blip, we expect growth rates to return to their pre-pandemic, flattened trajectory—just 2.4% in 2021 and 2.0% in 2022. In terms of penetration, Twitter will reach a peak this year at 7.9% of internet users worldwide, which we anticipate will slightly decline next year.

Our pre-pandemic forecast for 2020 showed a 13.6% growth rate. The $332.84 billion total for 2020 represents $36.11 billion less spending than our previous forecast anticipated. As with overall ad spending, we forecast a dramatic rebound for digital ad spending in 2021, at 17.0%, and a return to double-digit growth rates through 2023.

We anticipate that mobile ad spend will not only return to high growth rates in 2021, but total mobile advertising will actually exceed our pre-pandemic predictions by 2023. Next year, US mobile ad spending will increase 22.2% to $117.35 billion.

More retailers are prolonging their return policies and encouraging consumers to continue sheltering in place and practice social distancing during the coronavirus pandemic.