Retailers struggle with online returns, but charging won’t help: Brands like Asos and Boohoo should focus on improving the customer experience to help mitigate the effects of inflation and bracketing.

Retail sales for the 2021 US holiday season will soar as brick-and-mortar shopping returns with a vengeance and ecommerce maintains double-digit growth rates.

This weekend’s Super Bowl sees legacy brands return and new players emerge: High consumer spending and TV ratings have both old favorites and new industries buying ad spots.

Buyer's remorse intensified in 2021 as ecommerce adoption rose: High return rates are cutting into retailers’ margins and increasing inventory pressure.

If that's the case, your return rates are pretty high because you're selling a little bit of a gimmick and you're not going to take the risk in doing something like Try Now. With our core product from online, we have an 8% return rate, and in-store we have a 2% return rate.

Retailers need multiple approaches to curb the cost of returns: With online returns costing retailers 21% of their order value on average, retailers need several ways to lower associated fees.

Fashion retailers Asos and Boohoo reported higher returns rates as consumers adjusted their spending patterns. Strike action has also affected consumers’ ability to get to shops: Footfall in shopping areas across the UK was down 8.5% week-over-week on the first day of the rail strike, per Springboard data reported by Fashion United.

Snap believes AR can transform the online shopping experience: Our principal analyst spoke with the company’s global AR product strategy lead about how Snap is helping brands increase conversions and reduce returns.

Reducing return rates: The return rate for ecommerce sales hovers around 20%, according to the National Retail Federation (NRF). The value of returns exceeded $200 billion in 2020, and is likely to be higher for 2021. Better product visualization can save billions of dollars in return costs and damaged inventory. Increasing conversion rates: Product visualization also improves conversion rates.

On today's episode, we discuss what the pandemic did to the time we spend on our smartphones, which mobile activities people do more of, and what app category has emerged as a dark horse. We then talk about how a product's first review can impact the rest, how retailers can get returns under control, and whether it's better to be more, or less, like Amazon. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Yory Wurmser.

Can AR Reduce the Social Commerce Return Rate? Returns are a real problem. US consumers returned $428.01 billion in merchandise to retailers in 2020, per data from the National Retail Federation (NRF) and Appriss Retail. While the total 2020 return rate was in line with recent years, the rate of returns for digital purchases more than doubled from 2019, amounting to $102 billion.

Losses from returns can be reduced via resale channels, an important consideration for fashion brands as online sales have fueled record return rates. Nordstrom launched its See You Tomorrow resale program last year with a primary focus on returned and damaged merchandise.

These tools can help lower the high return rates for online apparel purchases and curb the practice of “bracketing”—ordering the same item in multiple sizes to find the best fit. Similar product recommendations can satisfy apparel consumers’ desires while boosting sales.

Augmented reality is still early in its life as an ecommerce aid, but it has the potential to reduce retail returns in the future. The ability to improve product visualization during online shopping could lower the rate of returns—a huge and growing source of waste. The return rate for ecommerce orders currently hovers around 20%, according to the National Retail Federation, up from 18% in 2020.

While we’re still in the early stages of understanding augmented reality’s (AR’s) impact on conversion and return rates, it’s already a way for brands to improve the social commerce experience and remove some of the pain points of shopping digitally. Here are three reasons why marketers should consider incorporating AR into their social commerce strategies today:. Consumer interest is rising.

There’s also been a shift in how people shop, as the growth rate for brick-and-mortar retail has outpaced ecommerce’s rate for four straight quarters. A return to normal: “[Our] customers are excited for a return to normal,” said Richard Hayne, Urban Outfitters CEO, during the retailer’s earnings call.

That annual growth rate will remain in the low-to-mid teens over our forecast period, as it did in the years leading up to the pandemic. Similarly, non-ecommerce retail growth will return to an annual growth rate of low single digits, increasing by 1.3% in 2022. Ecommerce. For the first time ever, annual US ecommerce sales will surpass $1 trillion in 2022.

Attribution innovations have brought the focus away from video completion rates and toward return on ad spend (ROAS) and cost-per-action (CPA) metrics

In the UK, 27 clothing retailers polled in 2020 by the IMRG and Metapack reported return rates between 22% and 44%—higher than for any other category. On the other hand, there are clear signs that consumers’ views are changing as they become more aware of environmental impacts.