The retail industry is transforming at both physical stores and in digital. This report examines 10 trends that will most shape retail in the year ahead.

Retail ecommerce sales in Western Europe rose by 26.3% in 2020, to €481.54 billion ($539.18 billion). The pandemic is fueling other shifts in the retail landscape, too, such as a greater focus on buying local.

One of the major themes to emerge from the pandemic has been the growing divide between the haves and have-nots. Some trends that have deepened the divide—such as the shift to ecommerce—are hardly new. But others will be short-lived trends that none of us could have predicted at the beginning of 2020. It remains to be seen when things will return to normal, but one thing is for certain: New habits formed in 2020 have altered the future of retail.

Digital retail will have a huge impact on UK shopper trends in the coming holiday season. This year, ecommerce will account for nearly a third of all holiday spending, its largest share to date. Brick-and- mortar shopping, meanwhile, remains on the precipice.

The retail industry is transforming at both physical stores and in digital. This report examines 10 trends that will most shape retail in the year ahead.

Amazon is the biggest player in an emerging segment of digital advertising—retail media platforms—that will eat into the duopoly’s dominance over the next few years. The two big up-and-coming retail media platforms after Amazon are Walmart and Instacart. The next tier includes large digital marketplaces eBay and Etsy, along with multichannel retailers Kroger and Target.

Amazon’s net US digital ad revenues will rise by 41.0% this year as consumers shift dramatically to more ecommerce shopping and advertisers pay to get in front of shoppers at their leading destination.

The National Retail Federation (NRF) even implemented AI to match attendees for networking purposes, according to Susan Newman, senior vice president of conferences at the trade organization. During a virtual event for the higher education sector, Questex had over 20,000 live attendees. “We set up 15 different chat areas where attendees could jump in and have conversations with each other.

After a challenging 2020, which saw big shifts in how digital media was consumed and how marketing adapted, we anticipate five developments will have a lasting impact on Canada’s digital economy.

eMarketer principal analysts Jeremy Goldman and Jillian Ryan, along with junior analyst at Insider Intelligence Blake Droesch, discuss the work-from-anywhere future, how this years' Super Bowl will be unique, why some retailers are skipping returns, Spotify's emotion-based recommendations, what customers want from chatbots, the ideal length of time you should dunk your Oreo in milk, and more.

Search ad spending in the US will rise by 5.9% this year, significantly below trend, in the face of the massive disruption to consumer lifestyles. But the pandemic is setting search up for a bigger future.

Click and collect has been a growing trend for some time now as US consumers found they enjoyed the convenience and cost-savings of purchasing online and picking up their order on the way home from work or while running errands.

eMarketer senior analyst at Insider Intelligence Paul Briggs discusses what he's paying attention to in 2021 and why: online grocery shopping, food delivery apps, and more 2021 trends to watch out for in Canada.

Steve Lesnard, CMO and global vice president of product creation at The North Face, speaks with eMarketer vice president of business development Marissa Coslov about responding to shifts in consumer behavior trends, such as increased online searches for outdoor activities, and more.

It’s part of providing a frictionless checkout experience, whether on social or elsewhere—another important trend for 2021. Learn from abroad. Social commerce (including checkout) is already a big business in China, thanks mainly to the popularity of catch-all app WeChat.

This report explores the impact COVID-19 will have on our latest regional estimates and trends for total media, traditional media, digital and mobile ad spending in six markets in Latin America: Argentina, Brazil, Chile, Colombia, Mexico, and Peru.

Prior to the pandemic, we expected search ad spending to grow by 14.4% this year as part of a trend of gradually slowing growth from 2018 through the end of our forecast period in 2024. When the pandemic upended those expectations, we revised our outlook in anticipation of a virtual halt to travel industry search spending. But as more information has come in throughout the summer and early fall about the pace of consumer ecommerce spending, we have again updated our estimates of search ad spending in 2020—this time, in a positive direction.

Frictionless commerce, a trend permeating many facets of the customer journey today, leverages technology to improve the retail experience by saving people time and hassle. And arguably the most competitive battleground in frictionless commerce is in fast and free ecommerce delivery.

For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter. Consumers worldwide would trust robots over humans to detect financial fraud, reduce spending, and even invest in the stock market. More like this:. Report: Western Europe Retail Trends 2021.

Western Europe Retail Trends 2021: 7 Predictions for the Coming Year. Nearly half of US adults don't think the pandemic has created good investment opportunities.

Western Europe Retail Trends 2021.

This report provides a regional and country-by-country analysis for retail ecommerce and mcommerce sales in Latin America, with breakouts for Argentina, Brazil, Chile and Mexico. It also examines emerging trends and key drivers fueling regional market movements.