Although eMarketer forecasts that direct-to-consumer (D2C) purchases will only account for 2.5% of total retail sales in 2022, these brands have challenged and successfully disrupted the retail industry by curating every interaction with customers.
Ecommerce helped retail out of a sticky spot during the pandemic, and those habits formed during lockdowns will endure, as digital demands more attention than ever—37.5% of all retail sales this year will be ecommerce sales.
The pandemic was disastrous for many retailers; we estimate that total retail sales worldwide plunged 2.8% in 2020. Though, while many physical stores were shuttered, digital retail sales soared by over 25% in a single year.
The past 18 months have been a whirlwind in retail, with consumers adapting to technology at a faster clip and retailers looking to bridge the gap between online and in-store. However, total retail sales will dip slightly in the new year before returning to pre-pandemic levels in 2023 and beyond.