AUG 18, 2021
We estimate that 1 in 8 digital ad dollars this year will be spent on impressions for ecommerce properties. This week, we discuss our forecast as well as Amazon's rise, which companies are most interesting to watch now, and what we expect as more upper-funnel ads appear in retail media. Tune in to the discussion with eMarketer senior forecasting analyst Eric Haggstrom and principal analysts at Insider Intelligence Andrew Lipsman and Nicole Perrin.
APR 18, 2021
Traditionally, travel advertisers including online travel agencies are among the biggest search ad spenders on Google. That business tanked last year, but ecommerce-related search advertising outperformed thanks to the supercharged digital retail environment.
APR 15, 2021
eMarketer was pleased to moderate a Tech-Talk Webinar featuring VidMob's founder and CEO, Alex Collmer, and Snap’s Tom Bates, creative strategy leader for retail, ecommerce and apps. They shared insights from the Intelligent Creative playbook used by the world’s leading digital marketers to develop impactful Snap Ads.
AUG 20, 2020
In a difficult year for retail sales overall, the US retail industry will remain the largest spender on digital advertising among all verticals, despite a huge deceleration in growth.
AUG 20, 2021
Walmart’s strong retail media business may help it compete with Amazon: Soaring revenues and more advertisers than ever bode well for the big-box retailer’s future.
JUN 1, 2021
JUL 23, 2021
In this Meet the Analyst Webinar, Nicole Perrin, eMarketer principal analyst at Insider Intelligence, covered the latest retail media trends and what advertisers need to understand about one of the fastest-growing channels of digital ad investment.
SEP 6, 2021
This Snapshot includes infographics illustrating our proprietary forecast on the US retail market’s online and offline sales, ad spend trends, as well as where and what shoppers are buying.
JUL 1, 2021
SEP 16, 2021
On today's episode, we discuss what this new Amazon TV is all about, how soon we can expect TV commerce, whether we'll see voice-enabled ads, and what the content play might be. We then talk about Peloton launching its own apparel brand, why lululemon is crushing expectations, and Amazon's cashierless technology coming to Whole Foods. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Andrew Lipsman.
AUG 16, 2021
Procter & Gamble is the world’s top advertiser: The consumer goods giant is expected to beat Amazon this year after losing its title in 2020’s rankings.
JUN 1, 2021
AUG 10, 2021
On today's episode, we discuss Amazon's Q2 performance of its retail business, some takeaways from its Prime offering, and where it stands on its physical stores strategy. We then talk about capitalizing on the subscription box trend, how buy-now-pay-later users are different from credit card users, and if malls really are within striking distance of 2019 traffic levels. Tune in to the discussion with eMarketer director of forecasting at Insider Intelligence Cindy Liu.
AUG 25, 2021
Growth in programmatic display ad spending was resilient in 2020, thanks in large part to the shift from brick-and-mortar to digital retail. Rajeev Goel, co-founder and CEO at supply-side platform PubMatic, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin for the last episode of The Ad Platform to discuss which industries are increasing ad spending fastest, how advertisers are reacting to less Identifier for Advertisers availability, and why momentum in connected TV is exciting.
AUG 9, 2021
The card network enabled support for WEX Pay Cards, and its cardholders can now make instant transfers from Apple Cash—two moves that can help the issuer capitalize on rising retail spending as legislators mull new fee restrictions.
JUL 21, 2021
eMarketer forecasts that retail media and connected TV (CTV) will be among the fastest-growing digital ad channels this year. Jed Dederick, senior vice president of global client and agency development at demand-side platform The Trade Desk, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss what the firm has learned over the course of the pandemic, what buyers want from CTV and retail media, and why resolving the identity crisis is so important.
JUN 24, 2021
On today's episode, we discuss mobile devices' role in online grocery, how consumers' physical and digital shopping worlds are colliding, and the next major challenge for grocers. We then talk about marketers' social strategies, why Facebook is risking scrutiny to launch an Instagram for kids, and what to make of Reels getting ads. Tune in to the discussion with vice president of marketing Camilo Reina Ramirez and marketing director Lina Toledo of Grupo Éxito and eMarketer senior analysts at Insider Intelligence Matteo Ceurvels and Jasmine Enberg.
MAR 18, 2021
5G networking services are starting to gain traction with consumers—and the retail industry. This report explores the role of 5G in the retail industry and discusses five applications of 5G wireless networks that can enhance or transform retail.
JUN 16, 2021
Amazon has been moving its shopping holiday around, and now it's next week. Melissa Burdick, co-founder and president at retail media buying technology firm Pacvue, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss what Amazon gets out of having Prime Day in Q2 and the latest in the retail media war.
JUN 12, 2021
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Criteo's Rory Mitchell, executive managing director, Americas. He discussed how travel and retail advertisers can prepare for the increase in travelers, and flight, hotel, and car rental bookings.
JUN 11, 2021
On today's episode, we discuss some updates in the social audio landscape, whether convenience is outweighing price, if fashion rental can make a comeback, podcast ads versus other ad formats, changes in millennials' spending behaviors, how football players are similar to bears in more than just stature, and more. Tune in to the discussion with eMarketer analyst Nina Goetzen, forecasting analyst Peter Vahle, and analyst at Insider Intelligence Blake Droesch.
JUN 3, 2021
On today's episode, we discuss Amazon's Q1 advertising performance, where its ad dollars are coming from, the retail media competitors to watch out for, and whether a fourth digital ad giant will emerge. We then talk about why TV networks aren’t prioritizing programmatic as they move into the world of streaming, Verizon's new digital out-of-home ads, and why Netflix might be preparing to venture into the video game universe. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.
MAY 28, 2021
Even before the pandemic, ecommerce channel advertising was attracting a lot of attention from advertisers—especially in verticals like consumer packaged goods (CPG)—as well as retailers, which hoped to add new higher-margin revenue streams to their businesses after seeing Amazon’s success in the area. Amazon had become the No. 3 digital ad seller in the US thanks primarily to placements on its ecommerce property, and companies including Walmart, Target, and eBay had been growing similar businesses.
MAY 5, 2021
On today's episode, we discuss the highlights from Snapchat's user growth and revenue picture in Q1. We then talk about Snapchat integrating a fashion recommendation company into its app, how social media behaviors have evolved because of the pandemic, and Facebook's latest ad offerings. Tune in to the discussion with eMarketer principal analyst Debra Aho Williamson and forecasting analyst at Insider Intelligence Nazmul Islam.
FEB 9, 2021
eMarketer forecasting analyst Eric Haggstrom and principal analyst at Insider Intelligence Andrew Lipsman discuss Amazon's retail and ad businesses as well as Jeff Bezos stepping down as CEO. They then talk about Walmart's new partnership with The Trade Desk, whether vaccinated shoppers will want to return to stores, and what click and collect's future looks like.