There’s no doubt that grocery shopping habits have changed over the past year, with more consumers trying online options for the first time. This year, US online grocery sales will surpass $100 billion, to make up 12.4% of the country’s ecommerce sales.

US click-and-collect sales more than doubled in 2020 and will sustain double-digit growth rates over the next four years, according to our latest forecast. We estimate that US shoppers spent $72.46 billion via click and collect last year, accounting for 9.1% of all ecommerce sales. This year, those figures will increase to $83.47 billion and 9.9%, respectively.

In this Meet the Analyst Webinar, Zia Daniell Wigder, senior vice president of content at Insider Intelligence, broke down our 2021 US retail and ecommerce sales forecast, and covered the significant shifts marketers will need to take into consideration for their in-store and ecommerce strategies long term.

The growth of the online category accelerated beyond our previous expectations in 2020. Amid the pandemic, tens of millions of US consumers became online grocery buyers for the first time, according to our latest forecast on US grocery sales. In 2021, this behavior will go from trial to habit for many shoppers.

Consumer shopping habits have changed significantly in the past year. Having the right data to monitor these changes (and being flexible) will be key for most brands, according to Andrew Kandel, head of sales for North America at Waze.

This report looks at the impact the coronavirus will have on total retail and ecommerce sales in Argentina, Brazil and Mexico, as well as its effect on consumer spending on essential vs. nonessential goods and services.

The pandemic led to unprecedented growth in US ecommerce sales. Even as sales growth returns to somewhat normal levels in 2021, total sales will far exceed our pre-pandemic estimates.

On today's episode, we discuss why marketers need to work on their mid-funnel (mid-range) game and the potential opportunities. We then talk about Peloton's apparel ambitions, Walmart's Q4 and 2020 performance, and packaged food giants' game plan for direct-to-consumer (D2C) sales. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Andrew Lipsman.

Even as total worldwide retail sales declined by 3.0% in 2020, retail ecommerce growth boomed to 27.6%. Ecommerce growth will decelerate substantially in 2021 to 14.3% as brick-and-mortar sales recover.

Affiliate commerce isn’t new for many publishers, nor is it for marketers. But more content publishers are entering the affiliate space, creating new opportunities for performance marketers to reach high-quality audiences through high-quality content. Meanwhile, the affiliate model itself is evolving. Some affiliate networks now offer marketers more ways to attribute sales to multiple publisher touchpoints along the path to purchase.

The pandemic accelerated the adoption of mobile payment platforms (used at point-of-sale), as Americans sought out retailers offering contactless services. As a result, user and transaction value growth have accelerated.