Report
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JUL 25, 2019
Retail ad budgets continue to grow at a steady pace as retail stalwarts battle disruption from Amazon and other digitally savvy companies.
Article
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OCT 1, 2019
More direct-to-consumer (D2C) brands are moving away from their digitally native foundations and experimenting with physical retail locations in the form of pop-ups, showrooms or fully fledged brick-and-mortar stores.
Performance Metrics
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OCT 1, 2019
Article
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SEP 25, 2019
In-store shopping is seeing a resurgence as retailers continue to provide consumers with convenient and exciting purchase experiences. And with the holidays approaching, it’s important for retailers to evolve their in-store strategies to encourage repeat shopping.
Audio
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SEP 19, 2019
eMarketer principal analyst Andrew Lipsman discusses what made the Apple Store so successful, which retailers are nailing the in-store experience, McDonald’s voice-activated drive-thrus, Walmart’s ecommerce initiatives and more.
Report
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JUL 25, 2019
Digital ad spending in Germany will approach €7.3 billion ($8.6 billion) this year—nearly 10% more than in 2018. The sectors we analyze—including automotive, consumer packaged goods (CPG), financial services, healthcare/pharma, retail and travel—will all see much higher spending on mobile ads.
Article
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SEP 19, 2019
For many consumers, online shopping isn’t as frictionless as some retailers may think, particularly when it comes to return policies.
Performance Metrics
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OCT 1, 2019
Article
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SEP 13, 2019
Despite being the smallest of the three major commerce channels in terms of transactions, mobile is arguably the most important.
Video
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SEP 9, 2019
eMarketer forecasting director Shelleen Shum compares our estimates for brick-and-mortar and ecommerce sales for Western European markets amid an economic slowdown.
Article
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OCT 16, 2019
We recently sat down with retailers, including Knix, Natori and Enjoy Life Foods, to discuss their current marketing efforts and how they define digital transformation. Previously, we dug into the marketing channels they rely on most, challenges they face with measurement and whether they’ve acquired enough first-party data. In our final “Industry Voices: A Focus on Retail” video, we look at how digital transformation has changed the way retail employees are collaborating and working together.
Article
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OCT 9, 2019
We recently sat down with retailers, including Natori, Article and Enjoy Life Foods, to discuss their current marketing efforts and how they define digital transformation. Previously, we dug into the marketing channels they rely on most, whether they’ve acquired enough first-party data and what a unified customer view looks like. In today’s “Industry Voices: A Focus on Retail” video, we look at how whether they’ve undergone a digital transformation and what that looks like.
Article
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OCT 7, 2019
We recently sat down with retailers, including Enjoy Life Foods, Natori and Knix, to discuss their current marketing efforts and how they define digital transformation. Previously, we dug into the marketing channels they rely on most, challenges they face with measurement and whether they’ve acquired enough first-party data. In today’s “Industry Voices: A Focus on Retail” video, we look at how they incorporate all the data they’ve collected to create a more unified customer view.
Article
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OCT 3, 2019
We recently sat down with retailers, including Natori, Article and Knix, to discuss their current marketing efforts and how they define digital transformation. Previously, we dug into the marketing channels they rely on most and the challenges they face with measurement. In today’s “Industry Voices: A Focus on Retail” video, we delve into the first-party data they’ve collected—and whether they need more.
Article
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OCT 1, 2019
We recently sat down with several retailers, including Thinx, Enjoy Life Foods and Article, to discuss their current marketing efforts, their thoughts on first-party data and how they define digital transformation. Last week, we dug into the marketing channels they rely on. In today’s “Industry Voices: A Focus on Retail” video, we delve into the role that measurement plays in their ongoing efforts.
Article
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SEP 16, 2019
Influencer marketing is an important part of the marketing mix for most companies, especially those in the retail space. A survey conducted last September by Forbes Insights found that 30.5% of companies worldwide are increasing their focus on influencers as part of the advertising media mix.
Article
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OCT 18, 2019
Among the 250 retailers Sailthru evaluated in its Retail Personalization Index, 51% have messaging preference centers, but most offer just two options: all or nothing. Just 35% go more granular, allowing consumers to select their preferred messaging frequency and type.