Social media usage, advertising, and commerce will reach new levels in 2021, presenting big opportunities for brands to engage consumers.

According to an April 2020 poll from the Ryerson University Social Media Lab, LinkedIn trails only two other social networks, Facebook and Instagram, in the number of account holders in Canada. Of the adult internet users in Canada surveyed, 44% said they had a LinkedIn account, compared with 83% for Facebook and 51% for Instagram.

Our revised estimates for total ad spending in Canada this year show a big decline, mirroring what’s expected overall for the Canadian economy. Digital will hold its level after years of double-digit growth.

This report will take a look at the key digital habits and personas across age groups in Canada.

Reddit. This year, reddit’s US net ad revenues will rise by 19.2% to $141.8 million. We had previously expected $130.3 million, which would have been 9.5% growth. Since the pandemic, reddit has added new brand safety features and also brought on a new head of ad sales, formerly of Pinterest. It is also making moves outside the US, opening its first international ad sales office in the UK in September.

Facebook added 5 million DAUs and the same number of MAUs in the US and Canada in Q1, its largest gain in the region in at least 2 years. It now has 253 million MAUs and 195 million DAUs, with the DAU/MAU ratio at 77%. Pinterest:.

Snapchat ended Q4 2020 with 92 million DAUs in North America, which Snap defines as the US, Canada, Mexico, the Caribbean, and Central America. This was up by 2 million from Q3 2020 and by 6 million from Q4 2019. (Snap doesn’t publicly report MAUs.).

Baskin Robbins Canada. As part of a tie-in to Netflix’s “Stranger Things,” the ice cream brand worked with Canadian influencers to promote the hashtag challenge #StrangerThingsBinge. The effort featured a takeover ad on the app and also included ads on Snapchat and Facebook.