Average daily time spent with media shot past the 10-hour mark last year, pushing media consumption to new levels in Canada.

According to an April 2020 poll from the Ryerson University Social Media Lab, LinkedIn trails only two other social networks, Facebook and Instagram, in the number of account holders in Canada. Of the adult internet users in Canada surveyed, 44% said they had a LinkedIn account, compared with 83% for Facebook and 51% for Instagram.

But countries like the US and Canada have surged toward digital in recent years. In 2018, less than half of US ad spending went to digital, but that figure will reach 66.9% this year. In Canada, the pattern is similar. Both markets are poised to climb the rankings. By 2025, more than three-quarters of US ad dollars will go toward digital. In China, the figure will be just past 85% at that point.

Social media usage gains from 2020 have largely ended. Facebook will have its lowest growth rate ever, Instagram’s user base is getting older, and Twitter is coming down with a case of post-election malaise. However, TikTok and Reddit are still attracting users at an accelerated pace.

Our revised estimates for total ad spending in Canada this year show a big decline, mirroring what’s expected overall for the Canadian economy. Digital will hold its level after years of double-digit growth.

Snapchat ended Q4 2020 with 92 million DAUs in North America, which Snap defines as the US, Canada, Mexico, the Caribbean, and Central America. This was up by 2 million from Q3 2020 and by 6 million from Q4 2019. (Snap doesn’t publicly report MAUs.).

Reddit. This year, reddit’s US net ad revenues will rise by 19.2% to $141.8 million. We had previously expected $130.3 million, which would have been 9.5% growth. Since the pandemic, reddit has added new brand safety features and also brought on a new head of ad sales, formerly of Pinterest. It is also making moves outside the US, opening its first international ad sales office in the UK in September.

This report will take a look at the key digital habits and personas across age groups in Canada.

Facebook added 5 million DAUs and the same number of MAUs in the US and Canada in Q1, its largest gain in the region in at least 2 years. It now has 253 million MAUs and 195 million DAUs, with the DAU/MAU ratio at 77%. Pinterest:.

“I think of it as a more visual version of reddit,” said Haley Paas, senior vice president and head of strategy and insights at Carat USA. “What's important with reddit is that you have to really authentically understand that community and what role your brand is going to play before you get started.