On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, eMarketer Briefing director Jeremy Goldman sits down with Harold Klaje, executive vice president and president of global advertising at Reddit, to discuss which markets are the platform’s top priority, how Reddit caters to users and advertisers abroad, and how brands are building their own presences on the site.

Social media usage gains from 2020 have largely ended. Facebook will have its lowest growth rate ever, Instagram’s user base is getting older, and Twitter is coming down with a case of post-election malaise. However, TikTok and Reddit are still attracting users at an accelerated pace.

Twitter has leaped ahead of Reddit and Facebook in using crypto to boost engagement—its users can now tip fellow tweeters with Bitcoin.

Retail investors and the investing-curious give Reddit a push: Thanks to January's meme-stock craze, the 16-year-old platform's user growth helped fuel increases in ad revenue, which will help the company dive into international expansion and video.

The insurtech’s share price surged 86% earlier this week after Reddit users once again coordinated to inflate specific stock prices—here’s what our Fintech and Digital Health analysts think it means for Clover

Twitter, LinkedIn, and Reddit have yet to make many moves in social commerce, hence the low percentages of social users who said they made a purchase on those platforms.

The biggest public outcome of the new comprehensive anti-hate policy was its ban on the subreddit r/The_Donald along with 2,000 other subreddits and users found in violation. Some of the most active among the banned groups, including r/The_Donald, had been notorious for being havens of misogynistic and sexist rhetoric. Ad Relevance.

Advertisers who spoke with us for this report indicated increased spending on TikTok, Snapchat, Pinterest, Twitter, and Reddit. Advertisers’ perceptions of ad effectiveness on four of the five platforms (all but Reddit) have improved over 2020, per the Hootsuite survey. Yet, they were less likely to consider Instagram and Facebook the most effective platforms for reaching their business goals.

In 2020, shortly before the US presidential election, Reddit rolled out three ad inventory tiers—standard, limited, and expanded—warning that the increased reach of the expanded tier would come at the expense of possibly placing ads next to more controversial content.

Amazon was slated for an already high 34.6% increase, but now it’s expected to nearly lead the world with a 61.4% boom (only Reddit, Kuaishou, and Meituan will grow ad revenues faster among our forecast cohort, but from vastly smaller bases). In a Strong Year for Everyone, No One Will Flex More than Google.

Facebook, Pinterest, Twitter, and Reddit also have relatively large followings. Their reach will continue to grow steadily as Gen Z ages out of popular teen platforms. Snapchat, Instagram, Discord, and TikTok were among the most frequently used apps when iPhone users ages 18 to 25 first picked up their devices in March 2021 (Measure Protocol). Our Take:.

The remaining platforms (Snapchat, TikTok, LinkedIn, and Reddit) could not be analyzed in this way due to the low percentages of platform users who had purchased there. Our analysis led to these conclusions:. Buyer trust is particularly strong in the areas of security and safety.

US Reddit Users. US Snapchat Users. US TikTok Users. Read Next.

There were roughly 39.7 million monthly logged in Reddit users in 2020, a figure that will grow 14.4% to 43.3 million in 2021, per our estimates. That said, the actual number of Reddit users viewing the site without logging in is notably higher. Looking ahead: Reddit is expected to grow 38.9% in 2022 and 23.3% in 2023 to end up reaching over half a billion in US ad revenues by 2023.

Reddit. Social media platforms that don’t plan to license streaming rights are also tapping into the loyal fan bases that coalesce around sports. Reddit advertised for the first time on the Super Bowl, with a 5-second spot that was noticed for its length and enigmatic content.