These deals could help both firms sustain business as recession fears, higher competition, and looming BNPL regulation threaten growth.

A number of economic headwinds threaten to pummel retailers: The war in Ukraine, continued supply chain bottlenecks, and rising inflation are increasing the risk of recession.

Store brands have traditionally proliferated when inflation or a recession spurs consumers to spend more conservatively. But as store brands become more premium and fill specific customer needs, price is no longer the only driving factor.

The US mortgage debt balance will hit $14.412 trillion in 2022, as consumers continue to snap up homes at a pace not seen since before the Great Recession.

On this special edition of the show, we're taking a look back at some of the most notable conversations we've had this year. In this episode, we discuss the normalcy index and the likelihood of an attention recession.

An expected economic recovery in 2021 bodes well for Canada’s advertising market.

US advertisers increased their investments on digital media by almost 15% last year despite a pandemic and recession, looking for flexibility and accountability.

Consumer banking is a cyclical industry affected by falling consumer confidence during economic downturns. Many fintechs haven’t yet proven they can last through those ups and downs. But incumbent banks have. If a recession occurs, they’ll benefit from the stricter capital requirements and annual stress testing they’ve undergone since the 2008 financial crisis.

Nor are brands worried about a potential economic downturn: “I don’t believe in a recession in America,” said Gildo Zegna, CEO of Ermenegildo Zegna Group, “or if there is, I don’t believe that our customers will be hit by the recession.”. On the other hand: Of course, luxury brands’ confidence in the market could easily be misplaced, as Netflix’s quick reversal of fortune demonstrates.

On today's episode, we discuss the actual viability of the sharing economy: What should we make of Uber's diversification efforts and are Airbnb's latest changes enough to power the company up and to the right? "In Other News," we talk about the travel industry's optimism in the face of inflation and ad spending's positive outlook in the face of recessionary fears. Tune in to the discussion with our Briefings director Jeremy Goldman.

Rising prices have US adults lowering their costs, and 51% of these cost-cutters are spending less on dining out. Other expenses are in their crosshairs as well: 47% are shelling out less for clothing, toys, travel, and entertainment.

The pandemic-driven two-year ecommerce boom of 2020 is set to decelerate considerably this year. Brick-and-mortar retail, meanwhile, returned with a vengeance last year and is in better shape than expected going into 2022.

The percentage of US adults who lacked savings to cover a full month of basic expenses rose to 29.0% in January, up from an already high 22.3% the previous month. This figure had hovered above one-fifth since June 2021, when states began terminating the expanded federal unemployment benefits that had helped many weather the pandemic.

US programmatic display ad spending was up more than 10% in 2020 despite the pandemic-induced recession and will rebound this year as advertisers continue shifting budgets to flexible, measurable media.

The data: The economic downturn in China will be a factor in dragging down worldwide smartphone shipments in 2022. IDC’s latest forecast is pointing to a 3.5% global decline, per Bloomberg. The world’s biggest smartphone market stumbles: When China falters, global markets feel the squeeze. China’s smartphone market is expected to shrink by 38 million units this year, down 11.5% YoY.

Banks were forced to draw up crisis management plans after the British government pumped billions of pounds into the banking sector to protect lenders from collapsing during the 2007–2008 financial crisis. HSBC and Standard Chartered were singled out for flaws in their restructuring planning, while Lloyds faced criticism regarding its liquidity analysis.

Fears of a recession have spooked investors, who are prioritizing profitability over growth. Klarna and other BNPL providers have struggled with profitability despite rapid user growth.

The news: American Express’s card business hasn’t shown cause for concern despite recent speculation of an economic downturn, CEO Steve Squeri said during the Bernstein Strategic Decisions Conference last week. Squeri said based on Q1 results, credit card delinquencies and charge-offs are still under 1%, and the company expects those metrics will remain below pre-pandemic levels through 2022.

TV ad spending takes a hit as marketers adjust their budgets amid a recession.

The COVID-19 pandemic and efforts to mitigate it are wreaking havoc on the economy. How will advertisers respond? We looked back at our coverage of the industry during the Great Recession of 2007-2009 for historical perspective and precedents.

Finances are a top source of stress for this age group, which grew up during the Great Recession and began entering the workforce amid the pandemic. As a result, many members of this debt-averse generation prioritize financial stability in the short term over saving for the long term. More like this:. Report: US Generation Z Financial Behaviors.

Inflation has spiked and talk of a coming recession is increasing, putting financial constraints back into the center of global policy concerns. There’s already been much hand-wringing about the need to regulate crypto. The IMF has taken a broader, more comprehensive view of the risks that technological innovation has introduced.

While all generations have taken a financial hit from the COVID-19 pandemic, boomers are better positioned than younger cohorts to keep spending amid the recession. Marketers must make the most of boomers, which necessitates being up to date on their digital and consumer behavior.