SMS marketing has long remained under the radar. But several tailwinds will make sending text messages to customers a common practice in 2021.

Our new forecast for global mobile messaging app users shows that the pandemic has accelerated adoption of OTT messaging services, though not in every country nor to the same degree for every app.

And how an SMS message led to roughly $15,000 in sales in 15 minutes

The pandemic has brought an influx of new users for subscription OTT, live videos, and video games in 2020, but other activities such as social networking, mobile messaging, and digital video haven’t seen the same bump.

We spoke with Zak Normandin, founder and CEO of Iris Nova, about how his company has leveraged SMS to better serve its customer base.

Boomers would rather leave telehealth messages on read

Sixty-eight percent of US adults said that reminders of important appointments were highly valuable, compared with just 14% who cited discount alerts.

Marketers and service professionals are using SMS messages in many ways.

eMarketer principal analysts at Insider Intelligence Mark Dolliver and Jeremy Goldman discuss SMS marketing, calculating the ROI of customer experience, why Gen Z doesn't matter that much and boomers matter more, and what to know about parents in 2021.