Research shows that consumers engage with 95% of SMS marketing messages within three minutes of receipt, illustrating the potential of this fast-growing and effective marketing channel.

On today's episode, we discuss some secret exclusive 2022 predictions, a new form of conversational commerce, copying Clubhouse, why Big Tech shareholders want answers, what a digital butler in your car could help you with, how the shift to hybrid work affected women, the best methods for sticking to your New Year's resolutions, and more. Tune in to the discussion with eMarketer principal analyst Paul Verna, analyst Blake Droesch, senior forecasting analyst Peter Vahle, vice president of research Jennifer Pearson, associate producer of podcasts Victoria Grace, and vice president at Insider Intelligence Marissa Coslov.

7 observations from Black Friday & Cyber Monday 2021: Buy Now Pay Later, SMS Marketing, BOPIS are highlights in an uneven holiday season.

On today's episode, we discuss the most interesting takeaways from Amazon's Q3 earnings, why the online store's sales hit the brakes, and how Amazon's ad business is coming along. We then talk about Walmart testing an SMS-assisted ecommerce tool called “Walmart Text to Shop,” how new brick-and-mortar stores might look different, and Pinterest's new shoppable live series called Pinterest TV. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Andrew Lipsman.

SMS marketing has long remained under the radar. But several tailwinds will make sending text messages to customers a common practice in 2021.

Walmart tries SMS shopping again, this time backed by AI and customer data: It will use the same conversational commerce tech that helped make its voice-assisted shopping successful.

Find out how sending a marketing text or SMS message can effectively cut through the noise to reach consumers instantly and directly. Hear from David Ross, SVP of growth, partnerships, and revenue at Community.

Internet users don’t love digital ads, but they don’t hate all formats equally. Consumer surveys have found it’s interruptive ads that frustrate users most: ads that take over the screen, prevent users from reading text, or force them to wait before a video plays, for example.

On today's episode, we discuss how much grocery shopping is being done online, where, and what's next for the space. We then talk about whether social media works better at convincing folks to buy things than email or text message, whether Urban Outfitters' new secondhand goods app can compete, and if virtual try-on technology will become the norm. Tune in to the discussion with eMarketer director of forecasting at Insider Intelligence Cindy Liu.