APR 23, 2019
MAR 11, 2019
Replenishment subscriptions for products like razors and vitamins make up 32% of all ecommerce subscriptions, according to February 2018 research from McKinsey & Company. And while the opportunity is exciting for Amazon and third-party brands, voice commerce adoption will be an uphill battle.
JUN 4, 2019
The recently announced purchase of razor company Harry’s by Schick owner Edgewell Personal Care evokes the age-old business adage: If you can’t beat them, acquire them.
AUG 8, 2019
Providing internet service is generally more profitable for telecoms that offer internet and TV, and some operators would rather lose TV subscribers by removing promotional and bundle pricing than settle for razor-thin margins. “For many consumers, the days of haggling over their cable or satellite bill is over,” said Eric Haggstrom, forecasting analyst at eMarketer.
NOV 4, 2019
Men’s personal care brand Harry’s is pushing sleek holiday razor gift sets as it continues to encroach on market leader Gillette. And D2C beverage startup Haus released a seasonal Bitter Clove aperitif. “D2C brands are savvy and innovative marketers that find ways to stand out amid the noise, and there’s no more noisy time than the holidays,” Lipsman said.
MAR 26, 2020
Harry’s $1.37 Billion Acquisition Gets FTC Scrutiny: Men’s personal care brand Harry’s parlayed its subscription razor service and successful transition to store shelves in Target into a proposed $1.37 billion acquisition by No. 2 player Edgewell, owner of Schick.
SEP 18, 2019
Consider this scenario: You're sitting on your couch to binge-watch your favorite Prime Video show, and between episodes a short video ad pops up, asking if you’re ready to re-order razor blades. Amazon already knows from your purchase history that you’re likely down to your last blade.
AUG 28, 2020
Prior to Winterberry Group, he was a partner at RAZOR during its merger with NSI marketing services, which created Ansira. After the integration, he served as chief strategy and analytics officer at Ansira, leading the strategic direction of the firm and worked with clients such as Domino’s, Panera, Nestle N.A., Mitsubishi and La-Z-Boy. HOST.
MAR 2, 2020
“A men's grooming company wanted me to promote an electric razor, which is completely fine and good. It's something I use every day. It's a product I can get behind. They said, ‘We're going to give you a discount code for 20% off, and with every purchase with that code, you'll get X amount of money from those purchases.' I trust in my conversion rate, but [my cut] could literally amount to only $500.
DEC 19, 2019
Modestly priced recurring household purchases like toothbrushes (Quip) and razors (Dollar Shave Club) have found traction, as have entertainment subscriptions for TV content (Netflix) and music (Spotify). But higher-priced subscriptions walk a tightrope between customer acquisition and churn.
OCT 28, 2019
Men’s personal care brand Harry’s is pushing sleek holiday razor gift sets as it continues to encroach on market leader Gillette. And D2C beverage startup Haus released a seasonal Bitter Clove aperitif. D2C brands are savvy and innovative marketers that find ways to stand out amid the noise, and there’s no more noisy time than the holidays.
APR 8, 2019
In a price-competitive market with razor-thin margins, building the operational capacity to fulfill groceries in a fundamentally different manner is an extraordinary challenge. “It’s a miracle that grocery stores function the way they do in [offering so many] products and variety,” Bain & Co.’s Caine said.