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    Article
     | 
    OCT 4, 2018

    Direct-to-consumer (D2C) brands—encompassing everything from startups like Billie offering women's razor subscriptions to Casper, the once online-only mattress company that has products now being sold at Target—have been growing in popularity for a variety of reasons.

    Video
     | 
    AUG 28, 2020

    Prior to Winterberry Group, he was a partner at RAZOR during its merger with NSI marketing services, which created Ansira. After the integration, he served as chief strategy and analytics officer at Ansira, leading the strategic direction of the firm and worked with clients such as Domino’s, Panera, Nestle N.A., Mitsubishi and La-Z-Boy. HOST.

    Report
     | 
    MAR 26, 2020

    Harry’s $1.37 Billion Acquisition Gets FTC Scrutiny: Men’s personal care brand Harry’s parlayed its subscription razor service and successful transition to store shelves in Target into a proposed $1.37 billion acquisition by No. 2 player Edgewell, owner of Schick.

    Article
     | 
    NOV 29, 2018

    Traditional retailers are also getting into the act by inviting these brands into their stores through partnerships, such as those between Target and Harry’s Razors, Walgreen’s and Birchbox, and Nordstrom and Bonobos. Even Macy’s is rolling out a Facebook-branded “store within a store” concept across several locations that features best-selling products from Instagram.

    Report
     | 
    MAR 2, 2020

    “A men's grooming company wanted me to promote an electric razor, which is completely fine and good. It's something I use every day. It's a product I can get behind. They said, ‘We're going to give you a discount code for 20% off, and with every purchase with that code, you'll get X amount of money from those purchases.' I trust in my conversion rate, but [my cut] could literally amount to only $500.

    Report
     | 
    DEC 19, 2019

    Modestly priced recurring household purchases like toothbrushes (Quip) and razors (Dollar Shave Club) have found traction, as have entertainment subscriptions for TV content (Netflix) and music (Spotify). But higher-priced subscriptions walk a tightrope between customer acquisition and churn.

    Report
     | 
    OCT 28, 2019

    Men’s personal care brand Harry’s is pushing sleek holiday razor gift sets as it continues to encroach on market leader Gillette. And D2C beverage startup Haus released a seasonal Bitter Clove aperitif. D2C brands are savvy and innovative marketers that find ways to stand out amid the noise, and there’s no more noisy time than the holidays.

    Article
     | 
    MAR 11, 2019

    Replenishment subscriptions for products like razors and vitamins make up 32% of all ecommerce subscriptions, according to February 2018 research from McKinsey & Company. And while the opportunity is exciting for Amazon and third-party brands, voice commerce adoption will be an uphill battle.

    Report
     | 
    JAN 14, 2019

    Well, for a dollar a month, we send high-quality razors right to your door. Yeah! A dollar! Are the blades any good? No, our blades are f**king great.”. Simple and to the point: The Gillette razor blades you’re used to buying, behind lock and key at the store, are unnecessarily expensive and a hassle to buy. Ours aren’t.

    Article
     | 
    JAN 10, 2019

    Well, for a dollar a month we send high quality razors right to your door. Yeah! A dollar! Are the blades any good? No, our blades are f**king great.”. Simple and to the point: The Gillette razor blades you’re used to buying, behind lock-and-key at the store, are unnecessarily expensive and a hassle to buy. Ours aren’t.

    Article
     | 
    JUN 4, 2019

    The recently announced purchase of razor company Harry’s by Schick owner Edgewell Personal Care evokes the age-old business adage: If you can’t beat them, acquire them.

    Article
     | 
    AUG 8, 2019

    Providing internet service is generally more profitable for telecoms that offer internet and TV, and some operators would rather lose TV subscribers by removing promotional and bundle pricing than settle for razor-thin margins. “For many consumers, the days of haggling over their cable or satellite bill is over,” said Eric Haggstrom, forecasting analyst at eMarketer.

    Article
     | 
    DEC 19, 2018

    Harry’s, the DTC razor brand, was an early client, and Derris was on board ahead of its launch in May 2013. "What was fascinating about being involved early is we were involved in things that PR firms don’t traditionally do. Things like positioning, how to approach content, partnerships and collaborations, and all sorts of other customer touchpoints.".

    Audio
     | 
    SEP 4, 2018

    Popular direct-to-consumer brands like Casper (mattresses) and Dollars Shave Club (razors), and web-based services like MailChimp (email marketing) and Squarespace (website building and hosting) have become household names through their aggressive push into podcast advertising.

    Article
     | 
    NOV 4, 2019

    Men’s personal care brand Harry’s is pushing sleek holiday razor gift sets as it continues to encroach on market leader Gillette. And D2C beverage startup Haus released a seasonal Bitter Clove aperitif. “D2C brands are savvy and innovative marketers that find ways to stand out amid the noise, and there’s no more noisy time than the holidays,” Lipsman said.

    Article
     | 
    SEP 18, 2019

    Consider this scenario: You're sitting on your couch to binge-watch your favorite Prime Video show, and between episodes a short video ad pops up, asking if you’re ready to re-order razor blades. Amazon already knows from your purchase history that you’re likely down to your last blade.

    Report
     | 
    AUG 30, 2018

    And of course many direct-to-consumer brands have flooded the space, like Dollar Shave Club (razor subscription), Blue Apron (meal kits), and Casper (mattresses). What do most of these advertisers have in common?

    Report
     | 
    APR 8, 2019

    In a price-competitive market with razor-thin margins, building the operational capacity to fulfill groceries in a fundamentally different manner is an extraordinary challenge. “It’s a miracle that grocery stores function the way they do in [offering so many] products and variety,” Bain & Co.’s Caine said.

    Report
     | 
    OCT 8, 2018

    This is a frightening proposition for retailers already treading on razor-thin margins and who can scarcely afford to eat the costs of shipping on lower-value transactions. Compounding the challenge is that free shipping is no longer the enticement it once was.

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