Gen Z taps a wider array of online and offline sources—including ratings and reviews, social media, online influencers, and in-person experiences. Gen Z makes little distinction between online, mobile, and offline sources and zigzags effortlessly among them to find information.
Screens could also leverage Amazon ratings and reviews to give consumers more product detail at the physical shelf. Product sampling. With 81.4 million US Prime households this year, Amazon has an invaluable distribution channel in its routine delivery of packages to consumers’ homes.
Gen Z taps a wider array of online and offline sources—including ratings and reviews, social media, online influencers, and in-person experiences. Gen Z makes little distinction between online, mobile, and offline sources and zigzags effortlessly among them to find information.
On today's episode, we discuss how Disney+ stacks up against the competition and how Disney-owned Hulu and ESPN+ are getting on. We then talk about the Media Rating Council (MRC) taking its accreditation from Nielsen's measurement services, whether national TV ad minutes per hour are going up or down, and if Apple TV+ will ever be able to enter the real streaming wars conversation. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Paul Verna.