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  • Report
     | 
    OCT 21, 2021

    Broadcast radio also reached fewer internet users in South Korea than in many advanced economies. Only 46.3% of internet users were recent listeners—and the average listening time was down YoY, to 31 minutes per day. Respondents in the 16-to-24 age bracket were least likely to engage with traditional radio, while usage was higher among males, older cohorts and in middle- and high-income households.

  • Report
     | 
    OCT 21, 2021

    The digital audio market is evolving, but radio hasn’t gone away. The reach of broadcast radio shrank in many markets this year, but time spent with radio had hardly changed since 2020 or shifted by just a few minutes per day. Fewer internet users listened to online radio, audiobooks, and other digital audio content, as well.

  • Forecasts
     | 
    SEP 21, 2021
  • Report
     | 
    OCT 21, 2021

    In H1, 18.2% of respondents had used voice commands in the previous week to find information, and 16.7% had used a voice tool to complete an action, such as playing a song or tuning in to a radio program. The keenest users were those ages 25 to 34 and those in high-income homes. Social networking and messaging were near-universal habits for Hong Kong’s online population in H1 2021.

  • Report
     | 
    OCT 21, 2021

    More than 71% of internet users had tuned in to live radio in the previous month, with usage much higher in affluent households (83.1%), and among 55- to 64-year-olds (91.9%). The 1:00 spent with live radio per day was marginally lower than time devoted to digital audio, though. Print newspapers posted penetration of 57.3% in H1 2020—a sizable audience but not a growing one.

  • Report
     | 
    OCT 21, 2021

    Radio was also very popular, reaching 81.3% of internet users in Q1 2021. Females, affluent and rural residents, and respondents ages 35 to 64 were more likely to tune in to live radio. Digital music and audio appealed more to younger web users in H1 2021.

  • Report
     | 
    OCT 21, 2021

    Digital audio’s reach also surpassed that of broadcast radio. Some 58.1% of the sample had tuned in to live radio programming in the month prior to polling. In contrast, 81.6% had listened to music, podcasts, or other digital audio content—and for longer periods of time.

  • Forecasts
     | 
    AUG 20, 2021
  • Report
     | 
    OCT 21, 2021

    Usage was substantially greater among respondents ages 16 to 24 and those in higher-income homes.

  • Report
     | 
    OCT 21, 2021

    Broadcast radio does moderately well in Saudi Arabia. More than half (54.2%) of internet users tuned in to live radio programming in the month prior to polling in Q1 2021. Yet nearly 71% of respondents had recently streamed music or accessed podcasts or other audio content from digital sources.

  • Report
     | 
    OCT 21, 2021

    Usage in the older group rose, but fewer young adults tuned in than during the year prior. The average time spent with broadcast TV was 2:01 daily in H1 2021. The broadcast radio audience was a good deal smaller than that for live TV, at 69.2% of internet users. Live radio listening accounted for 1:09 per day, on average—a marginal increase from 2020.

  • Report
     | 
    OCT 21, 2021

    Seven in 10 internet users listened to broadcast radio in Q1 2021, spending an average 55 minutes each day. Digital audio usage was higher, at 74.6%, and claimed more time as well, at 1:34 daily. Just more than half (50.6%) of internet users polled in Malaysia in Q1 of this year had read a print newspaper in the prior month, while 42.4% had read a print magazine.

  • Report
     | 
    OCT 21, 2021

    In Q1, 4 in 5 respondents had listened to broadcast radio at least once in the prior month. As in the past, older internet users and those in higher-income homes were more likely to be radio listeners than younger respondents and those with lower incomes. Live radio was also more common in rural areas than in suburban and urban households.

  • Report
     | 
    OCT 21, 2021

    Traditional media still enjoy wide reach, but many younger web users are gradually shifting to digital alternatives. Most of the online population still tuned in to live radio and read print publications. In total, 74.8% of internet users ages 16 to 64 had listened to live radio during the prior month in Q1 2021.

  • Report
     | 
    OCT 21, 2021

    As in 2020, usage was generally higher among young adults ages 16 to 34, but internet users in high-income households posted the highest penetration, at over 26%.

  • Report
     | 
    OCT 21, 2021

    Older, affluent internet users remain the primary audience for live radio and print media. More than 58% of male internet users in Russia, and nearly 49% of females, had tuned in to broadcast radio during the month prior to the survey in Q1 2021. Among affluent respondents, 61.8% had listened to live radio, while engagement was far lower among the youngest adults, ages 16 to 24, at 34.5%.

  • Report
     | 
    OCT 21, 2021

    Broadcast radio also maintained an enviable reach in Q1, at nearly 82% of internet users, while time spent with radio rose marginally to 1:55 per day. Radio listening was more widespread in middle- and higher-income households, and among respondents ages 45 to 64. About 82% of internet users still owned a PC, and nearly 55% had a tablet.

  • Report
     | 
    OCT 21, 2021

    Most internet users engage regularly with live TV and radio, while print media has a more limited reach. Audiences for broadcast TV and radio remained robust in France. Some 92.4% of internet users ages 16 to 64 had watched live TV in the month prior to polling in Q1 2021, and 74.8% had listened to live radio shows.

  • Report
     | 
    OCT 21, 2021

    About two-thirds (67.7%) of internet users listened to broadcast radio in the month prior to polling. Print newspapers and magazines posted penetration of 42.2% and 39.2%, respectively. Usage of all traditional media remained above average among individuals in higher-income homes. Consumption of broadcast radio and print was also very high among 35- to 44-year-olds.

  • Report
     | 
    OCT 21, 2021

    Fewer than 35% of internet users had read a print magazine in the prior month—though here too usage was highest in affluent homes, at 43.8%. Radio, by contrast, was a relative success story. In Q1 2021, 69.4% of internet users polled had listened to broadcast radio in the prior month—including 74.4% of female respondents and about 80% of those ages 45 to 64.

  • Report
     | 
    OCT 21, 2021

    Broadcast radio is less widespread in China than in most other countries. In H1 2021, just 46.8% of internet users had tuned in to live radio programs in the prior month. Time spent with those shows had risen, though, from 1:08 to 1:13 per day, on average. Social media and messaging are a near-universal habit.

  • Report
     | 
    OCT 21, 2021

    More than 99% of web users polled in H1 2021 had accessed one or more of 37 named social platforms in the prior month, and/or any of 20 named messaging services, spending an average 3:39 per day. Though virtually all internet users in Colombia own a smartphone, relatively few to date use voice assistants, such as Siri or Cortana.

  • Report
     | 
    OCT 21, 2021

    Usage was most prominent among the youngest respondents and those living in higher-income homes.

  • Report
     | 
    OCT 21, 2021

    Broadcast radio enjoyed a much wider audience than print media in H1 2021. Nearly 77% of Ireland’s internet users had listened to live radio programs in the month prior, spending an estimated 1:12 per day—a time unchanged since 2020. Penetration remained above average among respondents in affluent and rural households and highest of all (more than 84%) among 45- to 64-year-olds.

  • Report
     | 
    OCT 21, 2021

    Live TV, radio, and print media were still popular—though time spent with radio and print declined. About half of internet users ages 16 to 64 still engaged with print media regularly. In Q1 2021, 50.4% had read a print newspaper at least once in the previous month, and 49.5% had read a print magazine. Males were much more likely than females to read either.