OCT 11, 2021
The average podcast cost per thousand (CPM) in August 2021 was $23.57, according to AdvertiseCast data cited by Inside Radio. This price is similar to connected TV (CTV), where CPMs hover between $20 and $30 on most streaming apps, according to Insider.
MAY 28, 2020
NOV 18, 2021
Costs per thousand (CPMs) for streaming services owned by TV networks are around $25 to $35, according to Glewed TV. Streaming live sports CPMs are over $40, per Glewed TV. Different services can also charge different rates. HBO Max CPMs ran between $45 to $55, according to ad buyers who spoke with Business Insider. Discovery+ CPMs were $20 to $25. Hulu CPMs were $23 to $30.
APR 20, 2020
But ad spend across industries will be less on average, due to budget constraints and falling CPMs. Video is well-positioned for branding campaigns. Some advertisers are focusing on the upper funnel as they find it difficult to make sales—and digital video is a good substitute for campaigns in channels with less media consumption like out-of-home (OOH) and radio.
APR 16, 2020
But ad spend across industries will be less on average, due to budget constraints as well as falling CPMs. Video is well-positioned for branding campaigns in the current environment. Some advertisers are focusing on the upper funnel as they find it difficult to make sales—and digital video is a good substitute for campaigns in channels with less media consumption now, like out-of-home (OOH) and radio.
AUG 13, 2020
Without in-person events, B2Bs are turning to digital ads to engage with buyers, taking advantage of lower CPMs as many big brand advertisers take a respite. While B2B digital advertising is seeing strong growth, the total US B2B ad market crashed in 2020, dropping 9.6% to $21.42 billion. B2Bs abandoning print, TV, radio and OOH formats drove this big decline, indicative of the larger industry trend.
SEP 9, 2020
AUG 12, 2020
Media includes establishments primarily engaged in radio and TV broadcasting (network and station); also includes establishments primarily engaged in publishing newspapers, periodicals and books, including online publishers. Mobile advertising includes ad spending on mobile phones, tablets and mobile internet-connected devices.
NOV 21, 2019
However, it’s worth noting that this survey used the term “programmatic” without specifying how respondents should interpret it; as a result, and given the continuing expansion of programmatic across search, video, radio and other types of advertising beyond display, the responses likely include any programmatic activity related to digital media.