OCT 11, 2021
The average podcast cost per thousand (CPM) in August 2021 was $23.57, according to AdvertiseCast data cited by Inside Radio. This price is similar to connected TV (CTV), where CPMs hover between $20 and $30 on most streaming apps, according to Insider.
JUN 15, 2022
Several forces are driving up costs per thousand on both linear and connected TV. On the linear side, audience levels have dropped at a faster rate than ad spending, so more dollars are chasing fewer viewers.
MAY 28, 2020
JUN 1, 2022
“Terrestrial radio represents $11 billion in ad spending in the US alone, and reaches three in four consumers.”. Digital audio, Benes notes, is another potential medium for price-conscious advertisers. Why it matters:. For advertisers, Warner’s moves could mean higher CPMs not just for inventory across its portfolio, but could raise prices across linear TV and streaming. If Warner Bros.
NOV 18, 2021
Costs per thousand (CPMs) for streaming services owned by TV networks are around $25 to $35, according to Glewed TV. Streaming live sports CPMs are over $40, per Glewed TV. Different services can also charge different rates. HBO Max CPMs ran between $45 to $55, according to ad buyers who spoke with Business Insider. Discovery+ CPMs were $20 to $25. Hulu CPMs were $23 to $30.
JUN 14, 2022
In December 2021, Zenith forecast that globally, the cost of advertising would rise by 11% for TV in 2022, compared with 4% for out-of-home, 3% for digital display, 2% for radio, and not at all for print. A relative scarcity of CTV inventory, along with the richness of audience insights from the format, has resulted in higher CPMs than for linear.
APR 20, 2020
But ad spend across industries will be less on average, due to budget constraints and falling CPMs. Video is well-positioned for branding campaigns. Some advertisers are focusing on the upper funnel as they find it difficult to make sales—and digital video is a good substitute for campaigns in channels with less media consumption like out-of-home (OOH) and radio.
APR 16, 2020
But ad spend across industries will be less on average, due to budget constraints as well as falling CPMs. Video is well-positioned for branding campaigns in the current environment. Some advertisers are focusing on the upper funnel as they find it difficult to make sales—and digital video is a good substitute for campaigns in channels with less media consumption now, like out-of-home (OOH) and radio.
APR 25, 2022
Libsyn’s AdvertiseCast reported CPMs for 30-second ads averaged $18, while 60-second ads averaged $25. Programmatic podcast CPMs ran between $12 to $15, which is about half of what baked-in ads sold for, per AdvertiseCast. These prices place podcast ads slightly below CTV ad prices but above most other digital media formats, where CPMs can run under $1.
AUG 13, 2020
Without in-person events, B2Bs are turning to digital ads to engage with buyers, taking advantage of lower CPMs as many big brand advertisers take a respite. While B2B digital advertising is seeing strong growth, the total US B2B ad market crashed in 2020, dropping 9.6% to $21.42 billion. B2Bs abandoning print, TV, radio and OOH formats drove this big decline, indicative of the larger industry trend.
SEP 9, 2020
AUG 12, 2020
Media includes establishments primarily engaged in radio and TV broadcasting (network and station); also includes establishments primarily engaged in publishing newspapers, periodicals and books, including online publishers. Mobile advertising includes ad spending on mobile phones, tablets and mobile internet-connected devices.