APR 6, 2021
On today's episode, we discuss how the "Big Three" are driving the digital rebound, what we can expect from TV, and a step change for radio advertising. We then talk about the importance of YouTube recommending products shown in videos, consumer awareness of the sunsetting on third-party cookies, and how much Apple's privacy changes could affect Facebook's ad revenues. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.
OCT 15, 2020
More people were listening to radio as well; 49.5% of internet users had tuned in to broadcast radio in the previous month, compared with 44.3% last year. Yet the 34 minutes spent with live radio per day was only about half the time spent with digital audio. More than 61% of internet users had read a print newspaper in the prior month, and 57.7% had read a print magazine.