In 2021, more than three-quarters of the time that US adults spent listening to ad-supported audio went to AM/FM radio. Podcasts trailed way behind traditional radio, capturing just 11% of ad-supported listening, while Pandora, SiriusXM, and Spotify each accounted for less than 10%. AM/FM radio held a majority share across adult age groups and was the most listened-to ad-supported audio not only in the car (88%), but also in the home (72%) and workplace (68%).
Canada’s digital audio audience is growing faster than any other digital medium we track in the country, including digital video viewers and social media users. This year, digital audio will match terrestrial radio in listenership and exceed it in engagement, according to our forecasts.
Hear how Pinterest is doing and whether they're close to being acquired. For "In Other News," we discuss an interesting stat about Target and Amazon's new app that lets you DJ your own radio show. Tune in to the discussion with our analyst Andrew Lipsman.