DEC 9, 2021
On today's episode, we discuss Amazon's role in the trend of retail media advertising and some of the new advertising features we can expect to see from the online shopping giant. We then talk about Walmart's readiness to take on Amazon and whether America's internet is turning into a QVC-like shopping channel. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Andrew Lipsman.
JUN 1, 2022
FEB 28, 2020
Target’s increased focus on building its ecommerce business has been paying off. The big-box retailer, which used to rank No. 11 in the US in terms of ecommerce sales, has now surpassed three competitors to become No. 8. Our latest ranking of the nation’s top retailers by online sales shows strong growth for Target’s ecommerce business, while that of QVC and HSN owner Qurate Retail Group will decline.
FEB 3, 2021
The ecommerce giant has also leaned into Amazon Live, a livestreaming commerce feed that functions as its own version of QVC or HSN. Along with livestreaming feature rollouts on YouTube, Facebook, Instagram, and TikTok over the past year, it’s clear there’s strong impetus to drive this emerging medium forward.
JUN 28, 2021
A QVC-like studio isn’t necessary. Curated doesn’t necessarily mean highly produced. Livestreams that are most likely to resonate with audiences are those that are personable, interactive, and appear authentic. Plus, thanks to the pandemic, consumers are now comfortable watching celebrities, journalists, influencers, and even CEOs broadcast live from their living rooms. Choose the host wisely.
AUG 20, 2021
Many established brands have long-standing relationships with legacy home shopping players like QVC or HSN (now both part of Qurate Retail Group). For example, Estée Lauder and Dyson sell through QVC. These legacy TV networks are well-established shopping platforms built around video; they enjoy high levels of brand recognition.
JUL 12, 2021
The ability to host QVC-like livestreams showcasing products has existed since early 2019 but was available only to select sellers until July 2020. That’s when the program opened up to allow members of the Amazon Influencer Program to host livestreams. This model has taken off in China but is still nascent in the US, though Amazon has been working to replicate that success stateside. Twitch.
JUN 30, 2021
It produces several QVC-like shoppable shows hosted by creators and influencers, where buyers can watch livestreams about products, enter giveaways, and make purchases through the app. So far, it has hosted four “shopping festivals” that have generated more than 10 million views each and led to a total of 250,000 active buyers, according to Retail Dive.
JUL 2, 2021
A QVC-like studio isn’t necessary. Curated doesn’t necessarily mean highly produced. Livestreams that are most likely to resonate with audiences are those that are personable, interactive, and appear authentic. Choose the host wisely.
MAR 10, 2020
Target’s move into this year’s list drops Qurate Retail (owner of QVC, HSN and Zulily) out of the top 10. Read Next. Podcast: Drumroll Please… What Are the Top 10 US Ecommerce Companies? Podcast: Place Your Bets: Walmart’s Prime Competitor and an Amazon Go Supermarket.
JAN 28, 2020
In the UK, QVC has been working with social shopping firm Curalate to enable internet users to shop images on social media directly. QVC UK also lets consumers use shoppable images in its #MyQVCFind gallery and blogs to find products.
DEC 18, 2020
Amazon Live is the ecommerce giant’s version of QVC or HSN, a feature it has heavily promoted during recent Prime Day events. NBCUniversal’s shoppable TV ads, which debuted during the 2019 French Open with Lacoste as the pilot sponsor. The media conglomerate also added a direct checkout feature in April 2020.