Quip recognized that consumers wanted an electric toothbrush that was easy to grip and wasn’t an eyesore. Both brands may use first-party data for continued innovation, but data didn’t fuel these foundational consumer insights. Treat customer experience as a loyalty driver, not a cost center.

Quip recognized that consumers wanted an electric toothbrush that was easy to grip and wasn’t an eyesore. Both brands may use first-party data for continued innovation, but data didn’t fuel these foundational consumer insights. Treat customer experience as a loyalty driver, not a cost center.

Shane Pittson, vice president of growth at Quip, told eMarketer that launching as a D2C allowed the oral hygiene provider better “data and perspectives” for conversations with retailers, setting the company up for success. Offer customers unique, quality products.

Many digitally native direct-to-consumer (D2C) brands open more physical retail locations to boost profitability, as Zwillinger plans; many others, including oral care brand Quip, have turned to third-party brick-and-mortar retailers to lower their costs to reach consumers. Analyst takes:.

Quip wasn't a pure marketing or brand play. From the get-go, it incorporated thoughtful product and service design, which brought something new to the category.

This is the route that standouts like DollarShaveClub, Harry’s, Walker & Co., Quip and Native have taken as they’ve entered the shelves of big-box retailers like Target and Walmart.

Hear from marketers at Quip, ScentBird, ThirdLove, and more on the current state of retail, and the importance of customer experience.

The D2C movement launched several startups that are destined to be power brands, if they haven’t achieved that status already: Peloton, Warby Parker, Glossier, Brooklinen, Chewy, and Quip, to name a few.

The category has also seen the emergence of direct-to-consumer (D2C) brands like Dollar Shave Club, Harry’s, Native and Quip disrupt incumbent brands’ dominance on physical store shelves to accelerate the ecommerce shift. As a result, we forecast the category has grown 188% between 2015 and 2020, an average of 23.6% per year.

Modestly priced recurring household purchases like toothbrushes (Quip) and razors (Dollar Shave Club) have found traction, as have entertainment subscriptions for TV content (Netflix) and music (Spotify). But higher-priced subscriptions walk a tightrope between customer acquisition and churn.