The deprecation of the third-party cookie in Chrome will be significantly disruptive for publishers that monetize their sites with advertising. Here’s how web publishers are preparing for a future without third-party cookies.

During a panel at LiveRamp’s RampUp conference in February 2019, marketing executives from Quantcast and McDonald’s stated that they’d short sell OTT if it were a stock. Their bearish tendencies stemmed from measurement issues. But others see measurement as an opportunity.

—Matt White, Vice President for EMEA, Quantcast. Brexit Effects: Digital Will Continue to Disrupt Physical Retail. UK consumers continue to spend. However, as the realities of Brexit finally hit in 2020, the purse strings will be tightened. And with ecommerce becoming an ever-greater chunk of total retail sales in the UK, the effect on the UK high street will be marked.

In May, it was announced that EU regulators were investigating Quantcast and Google for possible GDPR infractions. “Enforcement has not been looking to decimate companies, but instead to identify violations, provide clarity, and help the industry move towards compliance,” said Eric Berry, CEO of programmatic native ad company TripleLift.

Quantcast. Super RTL. Uniklinik Hamburg.