The pandemic has accelerated consumer adoption of QR codes. Here’s how marketers can take advantage of the technology.

On today's episode, we explore the "madness" surrounding the NCAA tournament each year, customers' reception of QR codes, soccer's rise in popularity in the US, discounts on Amazon Alexa, gaming subscriptions on the horizon, rules around how soccer players can celebrate during games, and more. Tune in to the discussion with our analysts Ross Benes and Dave Frankland and director of reports editing Rahul Chadha.

Spurred by changes in mobile advertising, developers will integrate more commerce features into apps in 2022. They’ll add more AR, visual search capabilities, QR codes, and carbon footprint metrics to attract and keep users.

The pandemic made QR codes more essential and ever-present. They have become an attractive tool for marketers, thanks to their ease of use and higher adoption rates.

On today's episode, we discuss what our analysts think will be the key mobile trends of 2022. How much will apps shift away from ad dependency, and how far will QR codes expand their reach beyond the pandemic? We then talk about whether people will find room in their homes for the largest Alexa-enabled smart display yet and if the biggest social media companies will ever become super apps. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Yory Wurmser.

Invite QR codes to the party. Thanks to its touch-free and easy-to-use nature, QR codes are heating up fast, particularly for interactive CTV, where QR was responsible for the largest growth in 2021. It’s easy to see why. QR codes provide plentiful opportunities for conversion through landing pages, where marketers can extend CTV objectives to the lower funnel. 4.

QR code merchant adoption more than tripled in the year leading up to January 2022, per Square. Though major proximity mobile providers don’t yet offer QR codes (Apple may be developing support), P2P wallets like PayPal, Venmo, and Cash App could grow acceptance. Wallet providers and partners can also improve merchant and consumer education.

QR codes’ ability to facilitate payment acceptance without hardware is also driving their popularity: Adoption grew 233% in the year leading up to January 2022, per Square.

Features enabling invitations and requests in one action—like the ones Meta has introduced through QR codes, payment splitting in group chats, and chat shortcuts—could further streamline this process. Younger Users Expand the Addressable Base. Decreasing the minimum user age to target more Gen Z and even younger users can help P2P wallets seek out promising targets for future spending.

UnionPay app users can now use WeChat QR codes to pay, according to TechNode. This could drive volume from mobile users to the card network and vice versa, combining two acceptance networks. Alibaba and Tencent have been ordered to accept each other’s payment technology on their sites, marking a step toward customers being able to use the same wallet everywhere.

Providers like Square are expanding in the market, and QR code usage is growing thanks to providers like PayPal. These expansions are bringing contactless to the last holdouts.

The UK’s 10 largest banks all offer mobile customers the ability to send money to their peers using an account number or sort code, and many smaller providers likely do as well. Both high street and top neobanks also offer other features, like mobile number-based transfers.

PayPal users can make offline transactions using the wallet’s QR payment codes on select United flights—and Amex made it easier for customers to add their cards to PayPal.

One way retailers are expanding the omnichannel experience is by including in-store shopping through the use of QR codes. Consumers can physically interact with a product, scanning the code to get answers to sizing, availability, and other frequently asked questions.

And we’ve put QR codes on our paper invitations or paper save the dates. The pandemic helped QR codes make a comeback, allowing you to direct people to your website, which is completely personalized to you. II: What changes are coming to weddings, and how are you meeting consumers' desires as cultural trends shift?

The advertising industry has yet to crack the code on cross-screen, cross-platform video measurement. This year, buyers will experiment with new and improved measurement solutions and a multicurrency upfront.