The pandemic has accelerated consumer adoption of QR codes. Here’s how marketers can take advantage of the technology.

On today's episode, we explore the "madness" surrounding the NCAA tournament each year, customers' reception of QR codes, soccer's rise in popularity in the US, discounts on Amazon Alexa, gaming subscriptions on the horizon, rules around how soccer players can celebrate during games, and more. Tune in to the discussion with our analysts Ross Benes and Dave Frankland and director of reports editing Rahul Chadha.

Spurred by changes in mobile advertising, developers will integrate more commerce features into apps in 2022. They’ll add more AR, visual search capabilities, QR codes, and carbon footprint metrics to attract and keep users.

The pandemic made QR codes more essential and ever-present. They have become an attractive tool for marketers, thanks to their ease of use and higher adoption rates.

On today's episode, we discuss what our analysts think will be the key mobile trends of 2022. How much will apps shift away from ad dependency, and how far will QR codes expand their reach beyond the pandemic? We then talk about whether people will find room in their homes for the largest Alexa-enabled smart display yet and if the biggest social media companies will ever become super apps. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Yory Wurmser.

PayPal users can make offline transactions using the wallet’s QR payment codes on select United flights—and Amex made it easier for customers to add their cards to PayPal.

QR code payments, which are experiencing greater usage among consumers, could be a way in for small sellers since merchants need little payment terminal hardware to accept them. This could drive spend by letting customers pay with wallets more often. Wallet improvements.

QR codes’ ability to facilitate payment acceptance without hardware is also driving their popularity: Adoption grew 233% in the year leading up to January 2022, per Square.

Providers like Square are expanding in the market, and QR code usage is growing thanks to providers like PayPal. These expansions are bringing contactless to the last holdouts.

UnionPay app users can now use WeChat QR codes to pay, according to TechNode. This could drive volume from mobile users to the card network and vice versa, combining two acceptance networks. Alibaba and Tencent have been ordered to accept each other’s payment technology on their sites, marking a step toward customers being able to use the same wallet everywhere.

Proximity and peer-to-peer mobile payments are on the rise in the UK, thanks to high user adoption of mobile and banking. However, growth is slow, which means that wallet providers looking to crack the market will need to get creative.

One way retailers are expanding the omnichannel experience is by including in-store shopping through the use of QR codes. Consumers can physically interact with a product, scanning the code to get answers to sizing, availability, and other frequently asked questions.

Report: QR Codes Forecast and Trends 2022. Article: NFT interest is strong in China, but government regulation differentiates the market. Article: ConsenSys bags $450M in megaround as investors flock to back blockchain.

QR Codes: Fad or the Future of Measurement? QR codes are providing an additional avenue for measurement of TV engagement beyond simple exposure. By embedding QR codes into offline media, advertisers can bridge the gap between TV and digital and access real-time analytics for audience members who scan the code. Again, the Super Bowl provides a timely case study.