Spurred by changes in mobile advertising, developers will integrate more commerce features into apps in 2022. They’ll add more AR, visual search capabilities, QR codes, and carbon footprint metrics to attract and keep users.

PayPal users can make offline transactions using the wallet’s QR payment codes on select United flights—and Amex made it easier for customers to add their cards to PayPal.

A few trends we are keeping an eye on, like blockchain, QR codes, and more. Plus! Tal Bitton, VP of marketplace fraud & risk at EverC, joins the conversation. Presenters:. Suzy Davidkhanian is an eMarketer principal analyst at Insider Intelligence, covering retail and ecommerce. Suzy has nearly 15 years of experience in retail, from store level to buying and planning.

Providers like Square are expanding in the market, and QR code usage is growing thanks to providers like PayPal. These expansions are bringing contactless to the last holdouts.

UnionPay app users can now use WeChat QR codes to pay, according to TechNode. This could drive volume from mobile users to the card network and vice versa, combining two acceptance networks. Alibaba and Tencent have been ordered to accept each other’s payment technology on their sites, marking a step toward customers being able to use the same wallet everywhere.

Proximity and peer-to-peer mobile payments are on the rise in the UK, thanks to high user adoption of mobile and banking. However, growth is slow, which means that wallet providers looking to crack the market will need to get creative.

Most notable among these has been PayPal, which enabled QR code payments in May 2020. This move could encourage adoption of the technology among its 305 million users, especially as other players add popular retail partners that may bring customers onboard.

In a survey, 60% of consumers said they will not give their business to merchants who fail to offer digital payment options.

This week, the grocery service launched its first integrated brand campaign, “How Homemade is Made,” which includes shoppable QR codes in both digital and out-of-home (OOH) advertising in select markets. The QR codes link to seasonal recipes with ingredients that are shoppable from landing pages within the Instacart app.

A rise in QR-code mobile payments will also facilitate the trend, especially as major players like PayPal roll them out for the first time and others like Apple weigh a move into the space. Since QR-based payments are simpler for merchants to set up and infrastructure-light relative to their NFC-based peers, they can bring mobile payments to a broader set of sellers.

Payment processor Euronet brought PayPal’s QR code offering to epay, its suite of digital payment solutions, per a press release. The tie-up lets merchants using epay—which comprise 748,000 point-of-sale terminals in 60 countries—enable PayPal’s QR code solution for in-store customers. The offering is live in Germany and is expected to roll out to more markets.

Square debuting Cash App Pay as PayPal moves further in-store with QR codes and new merchant partnerships could escalate competition between the two firms on both the consumer- and merchant-facing sides of the business.

And PayPal recently brought its in-store QR code payment offering to Germany, with plans to enter other markets, through a tie-up with Euronet. These expansion efforts may have influenced SumUp’s decision to foray into the US. The opportunity: SumUp can use Fivestars to broaden its POS solutions and attract more merchant business.

Fast’s new integration lets customers make purchases on websites like PopSugar through its buy button as well as at in-person events and via ads through its QR code. Why it matters: Fast’s solution helps solve key customer pain points, which can bolster sales for merchants.

We implemented QR codes in the store, so customers can visit the three shoppable stations and learn about the steps they can take to bring us closer to a circular future of fashion. II: What changes would you like to see in retail ecommerce? PS: I would love to see brands produce fewer, higher-quality items and go from linear to more circular. They can do that by adopting resale programs.

Cash App Pay, which sellers can integrate with just a software update, will let Cash App users scan a QR code or click a button on their mobile device to check out using the platform both in-store and online. Merchants can use the tool to manage receipts, reconciliation, and settlements within the Square app.