Report
| FEB 11, 2022
The pandemic has accelerated consumer adoption of QR codes. Here’s how marketers can take advantage of the technology.
Audio
| APR 15, 2022
On today's episode, we explore the "madness" surrounding the NCAA tournament each year, customers' reception of QR codes, soccer's rise in popularity in the US, discounts on Amazon Alexa, gaming subscriptions on the horizon, rules around how soccer players can celebrate during games, and more. Tune in to the discussion with our analysts Ross Benes and Dave Frankland and director of reports editing Rahul Chadha.
Report
| DEC 2, 2021
Spurred by changes in mobile advertising, developers will integrate more commerce features into apps in 2022. They’ll add more AR, visual search capabilities, QR codes, and carbon footprint metrics to attract and keep users.
Article
| FEB 14, 2022
The pandemic made QR codes more essential and ever-present. They have become an attractive tool for marketers, thanks to their ease of use and higher adoption rates.
Video
| FEB 14, 2022
Audio
| JAN 6, 2022
On today's episode, we discuss what our analysts think will be the key mobile trends of 2022. How much will apps shift away from ad dependency, and how far will QR codes expand their reach beyond the pandemic? We then talk about whether people will find room in their homes for the largest Alexa-enabled smart display yet and if the biggest social media companies will ever become super apps. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Yory Wurmser.
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| JAN 21, 2022
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| JAN 21, 2022
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| DEC 22, 2021
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| NOV 23, 2021
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| NOV 23, 2021
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| NOV 23, 2021
Article
| OCT 8, 2021
PayPal users can make offline transactions using the wallet’s QR payment codes on select United flights—and Amex made it easier for customers to add their cards to PayPal.
Report
| FEB 8, 2022
QR code payments, which are experiencing greater usage among consumers, could be a way in for small sellers since merchants need little payment terminal hardware to accept them. This could drive spend by letting customers pay with wallets more often. Wallet improvements.
Report
| APR 6, 2022
QR codes’ ability to facilitate payment acceptance without hardware is also driving their popularity: Adoption grew 233% in the year leading up to January 2022, per Square.
Report
| OCT 29, 2021
Providers like Square are expanding in the market, and QR code usage is growing thanks to providers like PayPal. These expansions are bringing contactless to the last holdouts.
Report
| OCT 29, 2021
UnionPay app users can now use WeChat QR codes to pay, according to TechNode. This could drive volume from mobile users to the card network and vice versa, combining two acceptance networks. Alibaba and Tencent have been ordered to accept each other’s payment technology on their sites, marking a step toward customers being able to use the same wallet everywhere.
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| APR 13, 2022
Report
| OCT 29, 2021
Proximity and peer-to-peer mobile payments are on the rise in the UK, thanks to high user adoption of mobile and banking. However, growth is slow, which means that wallet providers looking to crack the market will need to get creative.
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| MAR 24, 2022
Article
| JAN 25, 2022
One way retailers are expanding the omnichannel experience is by including in-store shopping through the use of QR codes. Consumers can physically interact with a product, scanning the code to get answers to sizing, availability, and other frequently asked questions.
Article
| APR 1, 2022
Report: QR Codes Forecast and Trends 2022. Article: NFT interest is strong in China, but government regulation differentiates the market. Article: ConsenSys bags $450M in megaround as investors flock to back blockchain.
Report
| APR 1, 2022
QR Codes: Fad or the Future of Measurement? QR codes are providing an additional avenue for measurement of TV engagement beyond simple exposure. By embedding QR codes into offline media, advertisers can bridge the gap between TV and digital and access real-time analytics for audience members who scan the code. Again, the Super Bowl provides a timely case study.
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| JAN 21, 2022
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| JAN 20, 2022