PubMatic. Samba TV. TVSquared.

PubMatic. Sensor Tower. SurveyMonkey. Tapjoy. Tinuiti. VentureBeat.

Despite uncertainty stemming from ongoing challenges in identity resolution, programmatic display ad spending is steadily taking on an ever-greater share of total US digital display ad spending.

Growth in programmatic display ad spending was resilient in 2020, thanks in large part to the shift from brick-and-mortar to digital retail. Rajeev Goel, co-founder and CEO at supply-side platform PubMatic, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin for the last episode of The Ad Platform to discuss which industries are increasing ad spending fastest, how advertisers are reacting to less Identifier for Advertisers availability, and why momentum in connected TV is exciting.

Presented by PubMatic

“That becomes a duplicative cost, time and time again,” said Andrew Baron, vice president of machine learning and marketplace at programmatic ad platform PubMatic. (Editor’s Note: Baron is now senior vice president of identity and marketplace at PubMatic.).

“We’ll probably see CTV being the biggest growth opportunity globally,” said Emma Newman, chief revenue officer for EMEA at programmatic ad platform PubMatic. We’ll examine the programmatic opportunities that CTV and DOOH offer in greater detail later in this report. The following graphic provides a basic overview of the various ways programmatic buys are executed. Spending by Transaction Type.

US programmatic display ad spending was up more than 10% in 2020 despite the pandemic-induced recession and will rebound this year as advertisers continue shifting budgets to flexible, measurable media.

PubMatic. SpotX.

PubMatic. Sapio Research. Sensor Tower. Singular. Socialbakers. UBM Game Network.

Programmatic ad firms including The Trade Desk, Viant, and Pubmatic will report earnings in August. What’s next:. Google’s earnings reports for both Q1 and Q2 beat our expectations substantially. Back in March, we estimated that Google would grow its worldwide net ad revenues by 25.3% this year and that US net ad revenues would increase by 24.7%.

“Everybody’s in a cash crunch,” said Paulina Klimenko, senior vice president of business and corporate development and general manager of mobile at programmatic ad platform PubMatic. “If you do run campaigns, they have to be tied back to sales—that’s probably the only way to justify them. All ad categories within mobile apps that have seen a strong showing are performance categories.”.

In a conversation prior to the economic chaos that followed the uncontrolled spread of COVID-19, Paulina Klimenko, senior vice president at PubMatic, pointed to two factors driving in-app video spend.

Display ad spending in the US will rise by 5.5% this year, despite the pandemic. This report outlines our complete estimates of digital display ad spending, including breakouts by format, transaction method, industry, major ad sellers and more.

In a difficult year for advertising worldwide, digital ad spending in Germany will see only 0.8% growth. Most of the industries we break out will decelerate their digital ad spend to some degree, while travel and auto will reduce theirs dramatically.

The pandemic has greatly affected the distribution of digital ad spending across industries. The bottom fell out of the travel industry, as will ad spending in the sector, while retail will consolidate its dominant position in digital ad spend this year.

Unified ID 2.0, the most well-known ID, was created by The Trade Desk and supported by partners including OpenX and PubMatic. Kinesso, LiveRamp, Narrative.io, and Lotame are just a few of the players launching their own IDs and solutions. What this means: Even if advertisers adopt multiple new IDs, there’s no easy way to see which IDs are compatible with which demand-side platform (DSP).

PubMatic. Yelp.