MAR 8, 2021
The deprecation of the third-party cookie in Chrome will be significantly disruptive for publishers that monetize their sites with advertising. Here’s how web publishers are preparing for a future without third-party cookies.
APR 9, 2021
Here’s how publishers are developing and expanding their ecommerce monetization strategies, and how brands and retailers can partner with them to drive purchases in the affiliate channel.
APR 12, 2021
Ecommerce monetization opportunities for publishers are expanding. Publisher revenues from ecommerce now include commissions and fees generated from affiliate or partner marketing content, curated ecommerce marketplaces, and branded merchandise.
MAR 17, 2021
When we spoke with experts in publisher ad monetization in January, most of them expected the field of identity solutions to narrow over the coming year as adoption continues, but they felt it was unlikely that a single identifier alone would replace third-party cookies.
JUL 8, 2021
With Chrome set to deprecate its third-party cookies by 2023, publishers’ digital ad revenues will likely suffer even more. But it’s not all bad for the publisher: USA Today’s subscription offering enters the market at a time when readers are willing to pay for news.
DEC 9, 2020
The US programmatic digital display market started 2020 off strong, but everything changed in late March when the pandemic put many advertisers on pause. Freestar CEO Kurt Donnell joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss the publisher monetization partner's experience of pandemic volatility and the K-shaped recovery of ad spending.
SEP 30, 2019
Ad blocking and avoidance have their most immediate effects on publishers that miss out on ad revenues they would otherwise have received from serving content to ad blocking users. Ad avoidance is just one of the reasons the average non-walled-garden publisher is struggling with ad-based monetization, and alternative revenue strategies have been gaining importance in recent years.
SEP 19, 2019
Presented by Publishers Clearing House Media
FEB 26, 2020
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Jonas Olsen, vice president of video at PubMatic. He discussed how publisher programmatic strategies can drive video ad monetization.
MAR 25, 2021
How to develop your own PMP monetization strategy. Tips on how to get started, go to market, and measure success. Presenter. Connor VanDaveer is senior program manager, Koddi Ads at Koddi. Connor helps publishers reach their site monetization goals through testing, product innovation, and program optimization.
JUN 16, 2021
BuzzFeed may be the first big news publisher to employ this social-media-inspired monetization model, but it’s not the first time news and the creator economy have mingled. Substack is perhaps the best example of the increasing “creatorfication” of news, though it uses a more sustainable subscription model instead of paying for content ad hoc. What’s next?
FEB 12, 2020
FEB 12, 2020
JUN 10, 2019
OCT 27, 2020
This article was contributed and sponsored by Publishers Clearing House.
NOV 14, 2019
Mobile video viewing habits are evolving, and along with that comes a variety of opportunities for creators and publishers to monetize their content—and, in turn, for marketers and advertisers to reach audiences.
MAY 25, 2021
Report: Influencer Monetization 2021. Article: Agencies feel the squeeze, even without the pandemic. Article: How content publishers can leverage affiliate commerce.
JUN 12, 2020
Originally built to attribute compensation on last click, affiliate technology is evolving toward more sophisticated monetization, such as a pay-for-outcome model that rewards influencers for their role in the consumer journey.
JUL 12, 2021
Google’s Chrome Team stress-tested the digital ad world by announcing in early 2020 that the browser—the world’s most popular—would deprecate third-party cookies within two years. Vendors, publishers, agencies, and advertisers scrambled to understand what would take cookies’ place, and how they would identify and target their audiences without them. Google’s announcement in June 2021 that cookie deprecation would be delayed by almost two years has given marketers and their partners more time to test and integrate new solutions—but also a longer period of uncertainty.
JUL 17, 2019
FEB 11, 2021
To learn more about how publishers are meeting these challenges, look out for our March 2021 report on publisher approaches to ad monetization after the deprecation of third-party cookies. Apple’s Mobile Ad ID Becomes Opt-In.
SEP 15, 2020
The coronavirus pandemic and changes set to be implemented in the forthcoming iOS 14 are the latest shocks to an evolving app economy. This report will look at how these changes have altered developer monetization strategies and advertiser options.
MAR 20, 2019
It was nice to have, and now that you have a lot of companies spending a lot of money and it's making up a bigger and bigger share of publishers’ monetization, all of a sudden people are looking a lot closer at it,” Grimm said. Key Takeaways. Marketers still need to educate themselves about native ad product offerings—which is tough, since so many are custom and specific to platforms or sellers.
JUL 23, 2020
The long tail of podcasting in the form of back-catalog content is also valuable for monetization, as podcast listeners frequently consume earlier seasons of shows they just discovered. Dynamically inserting current ads on content that can be many years old is a key monetization opportunity for publishers.
APR 8, 2020
Adomik, which lets publishers track their ad monetization, released data this week that showed a 17.2% drop in week-over-week ad revenues in the US between March 10 to March 15 and March 17 to March 22. The biggest drops were in direct deal and programmatic guaranteed, with real-time bidding dropping 15%, followed by CPM dropping 14.8% and mobile dropping 13.3%.