Report
| FEB 22, 2022
Apple's introduction of AppTrackingTransparency in iOS 14.5 changed how the mobile app industry approaches monetization and measurement. Here’s what you should know about the changes, along with best practices for mobile publishers and advertisers.
Article
| MAY 19, 2022
ByteDance properties Douyin and TikTok have been making waves inside and outside China for several years. Their combined spectacular growth will result in ad revenues of more than $30 billion for their parent company in 2022, leaving ByteDance in fifth place among ad publishers worldwide.
Article
| MAR 8, 2022
New data collection strategies emerge from Apple’s privacy update: Advertisers and publishers are turning to ecommerce, direct mail, and other means to enhance their first-party information, our recent report finds.
Article
| FEB 24, 2022
The rollout of AppTrackingTransparency (ATT) in iOS 14.5 effectively deprecated the primary way publishers and advertisers track users on iOS and changed how the mobile ad industry approaches monetization and measurement.
Report
| JUL 22, 2021
Consumers are frustrated by intrusive or invasive ad experiences, and they’re concerned about how advertisers use their data. Here’s how consumers perceive their ad experiences across media channels, how they avoid ads, and how brands, advertisers, and publishers are responding.
Article
| JAN 5, 2022
Despite the iOS privacy changes rolled out last year, app publishers worldwide still rely heavily on advertising to make money.
Article
| MAY 26, 2022
Soft growth in a big market: Economic and pandemic headwinds restrain ad growth in China as tech crackdown challenges digital publishers.
Report
| MAR 8, 2021
The deprecation of the third-party cookie in Chrome will be significantly disruptive for publishers that monetize their sites with advertising. Here’s how web publishers are preparing for a future without third-party cookies.
Chart
| MAY 2, 2022
Chart
| MAY 2, 2022
Article
| FEB 22, 2022
Last year brought many surprises for the ad tech industry, along with important learnings about industry growth, the need for interoperable identity solutions, and preparing for a cookieless future.
Article
| JAN 25, 2022
Google’s plan to deprecate third-party cookies is opposed by Germany’s largest publishers: The fight illustrates the tension between the overlapping priorities of antitrust concerns and privacy protections.
Chart
| MAR 17, 2022
Audio
| SEP 9, 2021
On today's episode, we discuss why digital subscription growth is slowing, what's happening to publishers' digital ad revenues, and where their non-ad, non-subscription revenues are coming from. We then talk about how ads around print and digital news perform, whether targeting gets too much credit, and Nielsen's plans to cut ties with third-party cookies. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Audrey Schomer.
Chart
| FEB 23, 2022
Chart
| FEB 22, 2022
Chart
| FEB 22, 2022
Report
| JUL 29, 2021
According to our July 2021 forecast, 2023 will be a pivotal year for the US B2B digital ad market: Display will overtake search, mobile will surpass nonmobile, and the split between digital and traditional will near a tipping point just beyond our forecast period.
Chart
| FEB 8, 2022
Chart
| FEB 1, 2022
Audio
| AUG 11, 2021
Affiliate, or partner marketing, has become more important to both advertisers looking to drive actions and publishers trying to diversify revenue streams. Adam Ross, CEO at affiliate marketing firm Awin, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss how the market has evolved over the past two years, why practitioners are looking for more standardization, and how advertisers and publishers are working together.
Report
| FEB 11, 2020
Digital ad fraud is still a major problem in the programmatic ecosystem, with advertiser losses estimated in the billions of dollars annually. This report explores how advertisers, publishers and partners are protecting themselves.
Chart
| JAN 18, 2022
Audio
| JUN 24, 2020
App bidding (think header bidding for mobile apps) is becoming a more popular way for developers to optimize yield from their mobile apps. Andy Berman, head of North America at Facebook Publisher Solutions, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss increased engagement with mobile games during the pandemic and how a hybrid model of in-app purchases and in-app advertising is working for app publishers.
Article
| OCT 15, 2021
As cookie alternatives proliferate, the Interactive Advertising Bureau (IAB) is stepping in to provide order: The newly launched id-sources.json framework is meant to clarify which new IDs are being used by ad networks and publishers.