The deprecation of the third-party cookie in Chrome will be significantly disruptive for publishers that monetize their sites with advertising. Here’s how web publishers are preparing for a future without third-party cookies.

Despite the iOS privacy changes rolled out last year, app publishers worldwide still rely heavily on advertising to make money.

Here’s how publishers are developing and expanding their ecommerce monetization strategies, and how brands and retailers can partner with them to drive purchases in the affiliate channel.

When we spoke with experts in publisher ad monetization in January, most of them expected the field of identity solutions to narrow over the coming year as adoption continues, but they felt it was unlikely that a single identifier alone would replace third-party cookies.

Ad blocking and avoidance have their most immediate effects on publishers that miss out on ad revenues they would otherwise have received from serving content to ad blocking users. Ad avoidance is just one of the reasons the average non-walled-garden publisher is struggling with ad-based monetization, and alternative revenue strategies have been gaining importance in recent years.

The US programmatic digital display market started 2020 off strong, but everything changed in late March when the pandemic put many advertisers on pause. Freestar CEO Kurt Donnell joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss the publisher monetization partner's experience of pandemic volatility and the K-shaped recovery of ad spending.

eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring Steve Bagdasarian, assistant vice president and general manager of media platforms and monetization at Publishers Clearing House Media. He discussed the state of performance-based advertising, and why marketers need credible alternatives to their current customer acquisition and lead generation solutions.

With Chrome set to deprecate its third-party cookies by 2023, publishers’ digital ad revenues will likely suffer even more. But it’s not all bad for the publisher: USA Today’s subscription offering enters the market at a time when readers are willing to pay for news.

Digital media revolutionized advertisers’ targeting capabilities. But regulatory and commercial updates are changing how advertisers can find and reach audiences in digital media. Read on to understand how the ecosystem is dealing with ad targeting trends in 2021.

Instagram introduces subscriptions as it vies for control of the creator economy: As Instagram’s cachet diminishes among younger audiences, it hopes monetization tools will keep creators from turning to other platforms.

Here’s how marketers can navigate Q3 2021’s product, commerce, and monetization changes on Facebook, Instagram, Snapchat, TikTok, and Twitter.

Google’s plan to deprecate third-party cookies is opposed by Germany’s largest publishers: The fight illustrates the tension between the overlapping priorities of antitrust concerns and privacy protections.

According to our July 2021 forecast, 2023 will be a pivotal year for the US B2B digital ad market: Display will overtake search, mobile will surpass nonmobile, and the split between digital and traditional will near a tipping point just beyond our forecast period.

Consumers are frustrated by intrusive or invasive ad experiences, and they’re concerned about how advertisers use their data. Here’s how consumers perceive their ad experiences across media channels, how they avoid ads, and how brands, advertisers, and publishers are responding.

As cookie alternatives proliferate, the Interactive Advertising Bureau (IAB) is stepping in to provide order: The newly launched id-sources.json framework is meant to clarify which new IDs are being used by ad networks and publishers.

What this means: These moves come as Twitter needs to find ways to bring in more revenues, particularly as advertising is proving to be a challenge. According to our forecasts, Twitter will bring in $47.37 in ad revenues per US monthly active user in 2022; for Facebook, that figure will be 565% higher at $314.83.

IAC’s Dotdash acquires Meredith in a $2.7 billion deal: The move demonstrates that publishers see value in building deep verticalized content brands, hastened by the demise of the third-party cookie.

The one-click checkout provider made its solution available to publishers, display ads, entertainment venues, and smart TVs.