Suzy earned her MBA at the University of Chicago Booth School of Business, and prior to that was an in-house public relations executive for five years. Tal Bitton is VP of marketplace fraud & risk at EverC. Tal brings over 17 years of expertise in the ecommerce risk and compliance industry.

Suzy earned her MBA at the University of Chicago Booth School of Business, and prior to that was an in-house public relations executive for five years.

Suzy earned her MBA at University of Chicago Booth School of Business, and prior to that was an in-house public relations executive for 5 years.

Over 20% of 16- to 21-year-olds had purchased a product they’d seen on TikTok once, while another 8.0% had done so on multiple occasions (5W Public Relations and Censuswide, September 2020). Our Take: Gen Zers, skeptical of marketing messages and social media spin, tend to look to the people they trust for cues.

Mark Naples, founder and managing partner of public relations firm WIT Strategy, joins eMarketer co-founder and Insider Intelligence chief evangelist Geoff Ramsey to discuss communications and leadership strategies during the pandemic. They focus on the need to provide value in marketing communications, the importance of empathy and opportunities across the digital marketing ecosystem.

eMarketer global director of public relations Douglas Clark reveals our first-ever forecast for mobile reddit users in the US and the platform’s new live streaming feature.

eMarketer global director of public relations Douglas Clark compares our latest US adoption figures for young adults on Facebook against those of its sister platform Instagram and fierce competitor Snapchat.

eMarketer global director of public relations Douglas Clark compares our in-store sales and retail ecommerce forecasts and talks Macy’s, Walmart and The Home Depot.

In this episode hosted by eMarketer global director of public relations Douglas Clark, vice president of forecasting Monica Peart sheds light on how the coronavirus pandemic is affecting eMarketer’s traditional ad spending forecasts.

eMarketer vice president of forecasting Monica Peart shares her insights on how the coronavirus pandemic is affecting our US TV ad spending forecasts. This episode is hosted by global director of public relations Douglas Clark.

eMarketer senior forecasting analyst Oscar Orozco joins global director of public relations Douglas Clark to discuss how the coronavirus pandemic is affecting eMarketer’s forecasts on time spent with digital video, including the role of connected TVs and smartphones.

eMarketer senior forecasting analyst Oscar Orozco joins global director of public relations Douglas Clark to discuss how the coronavirus pandemic is affecting eMarketer’s forecasts on time spent with social media, including revised numbers for Facebook, Instagram and Snapchat.

In this episode hosted by eMarketer global director of public relations Douglas Clark, forecasting analyst Eric Haggstrom discusses how the coronavirus pandemic is affecting eMarketer’s video ad spending forecasts, including predictions on digital video viewing habits heading into Q2.

In this episode hosted by eMarketer global director of public relations Douglas Clark, forecasting analyst Eric Haggstrom sheds light on how the coronavirus pandemic is affecting eMarketer’s search ad spending forecasts, including repercussions for the travel and retail industries.

eMarketer senior forecasting analyst Oscar Orozco joins global director of public relations Douglas Clark to discuss how the coronavirus pandemic is affecting eMarketer’s forecasts on time spent with audio, including new figures for Spotify, Pandora and total podcast listeners.

Sources. 5W Public Relations. American Bankers Association (ABA). American Diabetes Association. American Psychological Association (APA). AmeriSpeak. Bigeye. Bizrate Insights. Brownstein. Capco. Censuswide. Center for Generational Kinetics (CGK). Change Healthcare. CivicScience. Cubist Martini. Deloitte. Edison Research. EY. Fiserv. Fluent. Gallup. GlobalWebIndex.

Sources. 4-H. 5W Public Relations. American Bankers Association. American Diabetes Association. American Psychological Association (APA). Bigeye. Bizrate. Brownstein. Capco. Censuswide. Center for Generational Kinetics (CGK). Change Healthcare. CivicScience. Cubist Martini. C.S. Mott Children's Hospital. Deloitte. Edison Research. Ernst & Young. The Female Quotient. Fiserv. Fluent. Gallup. Girl Up.

eMarketer global director of public relations Douglas Clark breaks down our usage figures for Facebook Messenger and WhatsApp worldwide.

Suzy earned her MBA at University of Chicago Booth School of Business, and prior to that was an in-house public relations executive for 5 years.

ProPublica’s investigative article marks the second public relations black eye that Chime received this year. Earlier in the year, the neobank agreed to accede to the California Department of Financial Protection and Innovation’s demand that it stop marketing itself as a bank. The regulator had pursued action against Chime because it lacks a banking license.

eMarketer global director of public relations Douglas Clark explores our usage estimates for Facebook Messenger and its popularity in Brazil, Mexico and Argentina.

eMarketer global director of public relations Douglas Clark explains our usage estimates for mobile messaging app KakaoTalk and why a growth slowdown may be on the horizon.

eMarketer forecasting analyst Peter Vahle joins global director of public relations Douglas Clark to discuss how the coronavirus pandemic is affecting eMarketer’s forecasts on time spent with digital video in the UK.