Cryptocurrency needs to fix its public relations problem: Visa’s study of the five types of crypto-aware consumers suggests negative impressions of cryptocurrency could be the default before they become more informed.

The news: Advertising and public relations lost 2,400 jobs in May despite an overall increase in US employment, per the US Bureau of Labor Statistics, a sign that the industry is beginning to wade through a period of uncertainty that will define the rest of 2022.

Public relations firm Zeno, whose clients include many large brands and companies such as Starbucks, Coca-Cola, and Netflix, has encouraged companies to avoid taking a stance, per newsletter Poplar Info. The story quickly went viral on social media, prompting Zeno to clarify that its recommendations were specific to breaking news only.

Compare & contrast: Apple’s lobbying stands apart from Disney’s public relations fiasco surrounding the so-called “Don’t Say Gay” bill, which led to an employee-led #DisneyDoBetter campaign.

Mark Naples, founder and managing partner of public relations firm WIT Strategy, joins eMarketer co-founder and Insider Intelligence chief evangelist Geoff Ramsey to discuss communications and leadership strategies during the pandemic. They focus on the need to provide value in marketing communications, the importance of empathy and opportunities across the digital marketing ecosystem.

Over 20% of 16- to 21-year-olds had purchased a product they’d seen on TikTok once, while another 8.0% had done so on multiple occasions (5W Public Relations and Censuswide, September 2020). Our Take: Gen Zers, skeptical of marketing messages and social media spin, tend to look to the people they trust for cues.

In this episode hosted by eMarketer global director of public relations Douglas Clark, vice president of forecasting Monica Peart sheds light on how the coronavirus pandemic is affecting eMarketer’s traditional ad spending forecasts.

eMarketer vice president of forecasting Monica Peart shares her insights on how the coronavirus pandemic is affecting our US TV ad spending forecasts. This episode is hosted by global director of public relations Douglas Clark.

eMarketer senior forecasting analyst Oscar Orozco joins global director of public relations Douglas Clark to discuss how the coronavirus pandemic is affecting eMarketer’s forecasts on time spent with digital video, including the role of connected TVs and smartphones.

eMarketer senior forecasting analyst Oscar Orozco joins global director of public relations Douglas Clark to discuss how the coronavirus pandemic is affecting eMarketer’s forecasts on time spent with social media, including revised numbers for Facebook, Instagram and Snapchat.

In this episode hosted by eMarketer global director of public relations Douglas Clark, forecasting analyst Eric Haggstrom discusses how the coronavirus pandemic is affecting eMarketer’s video ad spending forecasts, including predictions on digital video viewing habits heading into Q2.

In this episode hosted by eMarketer global director of public relations Douglas Clark, forecasting analyst Eric Haggstrom sheds light on how the coronavirus pandemic is affecting eMarketer’s search ad spending forecasts, including repercussions for the travel and retail industries.

eMarketer senior forecasting analyst Oscar Orozco joins global director of public relations Douglas Clark to discuss how the coronavirus pandemic is affecting eMarketer’s forecasts on time spent with audio, including new figures for Spotify, Pandora and total podcast listeners.

eMarketer forecasting analyst Peter Vahle joins global director of public relations Douglas Clark to discuss how the coronavirus pandemic is affecting eMarketer’s forecasts on time spent with digital video in the UK.

eMarketer forecasting analyst Peter Vahle joins global director of public relations Douglas Clark to discuss how the coronavirus pandemic is affecting eMarketer’s forecasts on time spent with TV in the UK.

CMOs we spoke with oversee various components of their company’s marketing communications, advertising, social media, public relations, events, and owned media platforms, such as the website and mobile applications.

Sources. 5W Public Relations. American Bankers Association (ABA). American Diabetes Association. American Psychological Association (APA). AmeriSpeak. Bigeye. Bizrate Insights. Brownstein. Capco. Censuswide. Center for Generational Kinetics (CGK). Change Healthcare. CivicScience. Cubist Martini. Deloitte. Edison Research. EY. Fiserv. Fluent. Gallup. GlobalWebIndex.

Sources. 4-H. 5W Public Relations. American Bankers Association. American Diabetes Association. American Psychological Association (APA). Bigeye. Bizrate. Brownstein. Capco. Censuswide. Center for Generational Kinetics (CGK). Change Healthcare. CivicScience. Cubist Martini. C.S. Mott Children's Hospital. Deloitte. Edison Research. Ernst & Young. The Female Quotient. Fiserv. Fluent. Gallup. Girl Up.

But the two most recent quarters saw revenue growth plummet to 6% amid growing competition, supply chain disruptions, and public relations issues. The high-flying brand, once valued at nearly $50 billion, is now a potential acquisition target for the likes of Amazon, Apple, or Google at a valuation under $10 billion. Allbirds.

Suzy earned her MBA at the University of Chicago Booth School of Business, and prior to that was an in-house public relations executive for five years.

Suzy earned her MBA at the University of Chicago Booth School of Business, and prior to that was an in-house public relations executive for five years. Tal Bitton is VP of marketplace fraud & risk at EverC. Tal brings over 17 years of expertise in the ecommerce risk and compliance industry.

The inflation in retransmission costs “leads to even more unsustainable price increases being demanded of pay TV providers and their customers,” said Tom Larsen, senior vice president of government and public relations at cable TV provider Mediacom, in an interview with Broadcasting+Cable. “That’s not a good scenario for the pay TV business long term.”.

According to September 2020 research by 5W Public Relations (5WPR) in conjunction with Censuswide, nearly 58% of US internet users ages 16 to 21 said they used TikTok, compared with almost 36% of those ages 22 to 34 and about 20% of those ages 35 to 54. More than 40% of the youngest age group said they used it at least daily, with 29.0% using it multiple times per day.