AUG 25, 2021
Growth in programmatic display ad spending was resilient in 2020, thanks in large part to the shift from brick-and-mortar to digital retail. Rajeev Goel, co-founder and CEO at supply-side platform PubMatic, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin for the last episode of The Ad Platform to discuss which industries are increasing ad spending fastest, how advertisers are reacting to less Identifier for Advertisers availability, and why momentum in connected TV is exciting.
JAN 22, 2021
JAN 11, 2021
US programmatic display ad spending was up more than 10% in 2020 despite the pandemic-induced recession and will rebound this year as advertisers continue shifting budgets to flexible, measurable media.
NOV 29, 2021
Trend: Programmatic Display Goes from Big to Huge. Programmatic makes up a large and growing share of display ad spending. In 2019, more than 86% of US display ad spending was transacted programmatically, and that percentage will exceed 91% in 2023. The dollar volume of programmatic display will more than double in that time, from just more than $61 billion to nearly $142 billion.
DEC 17, 2021
Connected TV and programmatic video ad spending continues to exceed expectations in the US.
OCT 12, 2021
This report covers key events in the digital video industry based on data, trends, and business activity in Q3 2021. It includes our inaugural forecasts for AVOD viewers, free premium streaming video viewers, YouTube connected TV viewers, and YouTube Premium subscribers. KEY STAT: There will be 127.7 million US AVOD viewers in 2021. Monetization. Highlights of Q3 2021:.
JAN 12, 2022
Join us to learn our outlook for digital advertising, including connected TV, retail media, search, social video, audio, out-of-home, addressable TV, and programmatic
AUG 18, 2021
Digital media revolutionized advertisers’ targeting capabilities. But regulatory and commercial updates are changing how advertisers can find and reach audiences in digital media. Read on to understand how the ecosystem is dealing with ad targeting trends in 2021.
DEC 16, 2021
DEC 22, 2020
JUN 24, 2021
The drop in TV viewing time is a return to a pre-pandemic trend. Time spent with TV was declining year after year, but in 2020 when the pandemic forced people to spend an unusual amount of time inside their homes, there was a momentary uptick in time spent with TV. Now that we’re emerging from the pandemic, TV viewing is reverting to its previous patterns.
OCT 25, 2021
MAY 3, 2021
Connected TV (CTV) advertising was a beneficiary of pandemic trends and remains one of digital advertising’s fastest-growing channels. Last year, linear TV decreased in importance to advertisers, as cord-cutting accelerated and more programmatic CTV inventory became available than ever before.
MAR 29, 2021
The ongoing trend is that viewers are replacing TV with digital video. People still spend more time with TV than they do with digital video, but the gap is shrinking. In 2021, US adults will watch an average of 140 minutes of digital video per day, up from 133 minutes in 2020. By the end of 2022, they will watch digital video for an average of 145 minutes per day.
OCT 30, 2019
eMarketer principal analyst Nicole Perrin interviews fellow principal analyst Lauren Fisher about our latest estimates of US advertiser spending on programmatic digital display ads. Nicole talks to Lauren about the history of the forecast and what programmatic trends mean for advertisers and consumers alike.
SEP 16, 2020
"Volatility" has been the watchword of the pandemic in regards to programmatic display ad buying. Nicolas Bidon, CEO of Xaxis, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss what the programmatic media firm has experienced in recent months, and what's coming as targeting and attribution challenges mount.
DEC 9, 2020
The US programmatic digital display market started 2020 off strong, but everything changed in late March when the pandemic put many advertisers on pause. Freestar CEO Kurt Donnell joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss the publisher monetization partner's experience of pandemic volatility and the K-shaped recovery of ad spending.
JAN 22, 2020
We estimate that US advertisers will spend almost $9 billion on connected TV ads this year. Tim Sims, senior vice president of inventory partnerships at The Trade Desk, joins host Nicole Perrin to talk trends in programmatic connected TV, audio and more.
DEC 2, 2021
Trend 2: Programmatic display goes from big to huge. Programmatic makes up a large and growing share of display ad spending. In 2019, more than 86% of US display ad spending was transacted programmatically, and that percentage will exceed 91% in 2023. The dollar volume of programmatic display will more than double in that time, from just more than $61 billion to nearly $142 billion.
DEC 5, 2019
This report covers key events in the digital video industry based on data, trends and business activity in Q4 2019. KEY STAT: We estimate that connected TV programmatic video ad spending will rise 72.0% in 2019 to $3.39 billion. Monetization. Highlights of Q4 2019:. CTV ad spending continues to grow. Roku’s and Hulu’s ad businesses keep expanding steadily. What to look for in Q1 2020:.
NOV 21, 2019
This report collection explores programmatic digital display ad spending through 2021 across Canada, China, France, Germany, the UK and the US. Reports include breakdowns by device, transaction type and more, and explore the factors driving investment.
JUN 15, 2021
JUN 2, 2021
JAN 21, 2020
In the programmatic space, where data is integral, this move toward a reliance on first-party data is empowering one particular trend: publisher partnerships. The Ozone Project is the key actor here. It is a joint platform that brings together four of the UK’s biggest publishers: The Guardian, News UK, Reach and The Telegraph.
OCT 7, 2019
Then we have a broad consumer set that you want to get to through the use of programmatic and targeting. A lot of that comes down to performance marketing. One of the things we've done in the last year is in-housed our social and programmatic.