Forecasts
| APR 29, 2022
Forecasts
| DEC 20, 2021
Report
| JAN 26, 2022
Fueled by connected TV, programmatic video has expanded significantly. However, there remain concerns over difficulties with cross-platform measurement, ad fraud, and the lack of uniform standards.
Report
| FEB 15, 2022
Despite uncertainty stemming from ongoing challenges in identity resolution, programmatic display ad spending is steadily taking on an ever-greater share of total US digital display ad spending.
Report
| MAR 28, 2022
Identity resolution is in a state of flux in the US advertising industry, with third-party browser cookies and mobile IDs being ushered out in the name of consumer privacy.
Forecasts
| MAY 3, 2022
Article
| MAR 31, 2022
As the ad industry grapples with privacy changes, much is at stake: US programmatic display advertising will top $123 billion this year and approach $142 billion in 2023.
Report
| DEC 17, 2021
Connected TV and programmatic video ad spending continues to exceed expectations in the US.
Chart
| APR 20, 2022
Report
| NOV 4, 2021
On Instagram, all impressions are attributed to mobile, whether mobile app or mobile web. In September 2021, 47.3% of total mobile unique visits to Facebook’s app in the US occurred on an iPhone versus Android or other mobile operating system (OS) devices, per an eMarketer calculation of Comscore data. On Instagram, 52.0% occurred on iPhone. Those shares have held steady since January of this year.
Forecasts
| OCT 1, 2020
Video
| FEB 9, 2022
In this Meet the Analyst Webinar, Ross Benes, our senior analyst, will discuss the latest trends, data, and strategies on how marketers are approaching programmatic video.
Report
| JUL 29, 2021
According to our July 2021 forecast, 2023 will be a pivotal year for the US B2B digital ad market: Display will overtake search, mobile will surpass nonmobile, and the split between digital and traditional will near a tipping point just beyond our forecast period.
Chart
| FEB 15, 2022
Chart
| FEB 3, 2022
Chart
| OCT 1, 2020
Chart
| JUL 27, 2020
Chart
| NOV 10, 2021
Report
| JUN 21, 2022
YouTube isn’t just for the smallest screens as more viewing takes place on other connected devices and mobile use declines. Streamers are taking in more upfront ad dollars. Netflix is shaking things up after subscription drops.
Report
| MAR 25, 2022
Peacock made audience gains as the streaming space gets more crowded.
Report
| FEB 3, 2022
AR-supported ads, particularly on mobile, are a good fit for insurers looking to tap their investments in offline channels like magazines and flyers to create multichannel experiences. For example, UK-based insurer LV= allows consumers to scan its flyers with a smartphone camera to access a 3D house model. Users can then “walk” around the house and see which items they could insure. Read Next.
Article
| APR 25, 2022
Consumers are worried about the surge of ads in gaming: Xbox and Sony both have in-game ad programs in the works, and consumers aren’t thrilled.
Article
| APR 7, 2022
Ad industry sees gaming as a growth opportunity amidst industry turmoil: Inaugural PlayFronts event focuses on how brands can gain new customers and revenue.
Article
| MAR 30, 2022
Identity resolution is in a state of flux in the US advertising industry, with third-party cookies and mobile IDs being ushered out in the name of consumer privacy.
Chart
| OCT 31, 2020