Report
| FEB 15, 2022
Despite uncertainty stemming from ongoing challenges in identity resolution, programmatic display ad spending is steadily taking on an ever-greater share of total US digital display ad spending.
Forecasts
| MAR 15, 2022
Forecasts
| APR 29, 2022
Forecasts
| MAR 15, 2022
Forecasts
| DEC 20, 2021
Report
| DEC 17, 2021
Connected TV and programmatic video ad spending continues to exceed expectations in the US.
Forecasts
| NOV 4, 2021
Report
| NOV 4, 2021
Competition in the auction: Advertisers have ramped up spending since last year, driving more competition into programmatic auctions on Facebook. Increased competition has been driven by normal seasonality as well as an influx of marketers seeking lower-funnel performance this year due to increased ecommerce transactions and reduced in-store shopping during the pandemic’s more restrictive months.
Chart
| FEB 22, 2022
Chart
| FEB 17, 2022
Report
| JAN 11, 2021
US programmatic display ad spending was up more than 10% in 2020 despite the pandemic-induced recession and will rebound this year as advertisers continue shifting budgets to flexible, measurable media.
Article
| JAN 26, 2022
As video ad spending continues to expand, its share of total programmatic ad dollars will grow.
Report
| JAN 22, 2021
Programmatic ad spending will account for 93.6% of total UK display ad spending this year, or £7.90 billion ($10.09 billion). Open exchanges, though, will account for a diminishing proportion of that total; spend declined 2.4% in 2020.
Report
| JAN 26, 2022
Fueled by connected TV, programmatic video has expanded significantly. However, there remain concerns over difficulties with cross-platform measurement, ad fraud, and the lack of uniform standards.
Chart
| NOV 1, 2021
Report
| NOV 29, 2021
That said, the programmatic guaranteed deals that dominate CTV environments don’t offer the same degree of addressability and measurability that some advertisers are used to in other programmatic display channels. There’s still room for improvement to make programmatic CTV a win-win for buyers and sellers. Prediction.
Report
| NOV 20, 2020
Until recently, YouTube TV had to be bought directly via a Google rep, though its inventory was recently integrated into Display & Video 360, and can now be bought programmatic guaranteed. “When you get into things that are more like the upfronts, you would typically have to work with somebody at Google to help reserve the inventory,” Tinuiti’s Binder said.
Article
| JAN 29, 2021
UK programmatic digital display ad spending increased in 2020, despite the incredibly challenging conditions. The shift to programmatic trading will further accelerate this year, but certain methods are performing better than others.
Chart
| SEP 29, 2021
Forecasts
| OCT 1, 2020
Report
| AUG 12, 2020
Programmatic guaranteed includes upfront commitments to both CPM price and inventory amount secured via programmatic pipes between one buyer and one seller; also called programmatic reserved, forward market or just “upfronts.”. Real-time bidding (RTB) is an auction-based approach used to buy or sell impression-level inventory. Auctions can either be public or private.
Article
| JUL 29, 2021
Google exceeds expectations: Based on Tuesday's earnings, we anticipate another upward revision of Google’s ad revenues in our US digital ad spending report, out this fall.
Chart
| SEP 16, 2021
Report
| NOV 21, 2019
Programmatic ad spending will account for 90.0% of total UK digital display ad spend this year, or £5.81 billion ($7.75 billion). Of that proportion, programmatic direct will make up 65.5%, with social media spend underpinning that figure.
Audio
| JAN 13, 2021
Connected TV (CTV) and other forms of OTT video were an advertising bright spot despite last year's recession. Alison Levin, vice president of global ad revenue and marketing solutions at Roku, joins eMarketer principal analyst Nicole Perrin and forecasting analyst at Insider Intelligence Eric Haggstrom to discuss what advertisers want from CTV, how they're accessing OTT video inventory, and where ad-supported video-on-demand (AVOD) fits into the 2021 media ecosystem.