When you go to a website and have ads that take up the whole screen, those ads drive great view rates and clickthroughs, but they’re having a negative impact on user experience for the individual. So, it’s pretty easy to infer that doesn’t help your brand.”.

It also boasts high clickthrough rates in the US: 1.1% for Sponsored Brands video versus 0.4% for Sponsored Products in Q3 2021, according to Perpetua. This strong engagement indicates that it’s effective at building brand awareness while simultaneously driving conversions. Sponsored Display. This newer PPC ad product, which debuted in 2019, is quickly gaining traction.

Our November 2019 update, “UK Programmatic Digital Display Ad Spending: Growth Underpinned by Social Spend and Programmatic Direct,” noted that GDPR hadn’t been much of a growth inhibitor in terms of programmatic display ad spending, once the initial disruption was past—though it had helped steer more euros to private marketplaces (PMPs) and programmatic direct deals.