NOV 21, 2019
This report collection explores programmatic digital display ad spending through 2021 across Canada, China, France, Germany, the UK and the US. Reports include breakdowns by device, transaction type and more, and explore the factors driving investment.
DEC 3, 2018
A similar study conducted by the Association of National Advertisers (ANA), Association of Canadian Advertisers (ACA), Ebiquity and Ad/Fin in May 2017, estimated that about 40 cents of every ad dollar goes to tech fees.