Join us to learn our outlook for digital advertising, including connected TV, retail media, search, social video, audio, out-of-home, addressable TV, and programmatic

Learn about why video ad measurement is entering a new era. "In Other News," we discuss what new ownership at Nielsen means and what to expect from programmatic display in 2022. Tune in to the discussion with our analyst Evelyn Mitchell.

On today's episode, we discuss measurement in connected TV (CTV) advertising. "In Other News," we talk about the most interesting part of US programmatic video advertising in 2022 and whether or not it's time to hit play on movie theater ad buys. Tune in to the discussion with senior platform experience manager at MNTN Imani Clark and our analyst Ross Benes.

We estimate that US advertisers will spend almost $9 billion on connected TV ads this year. Tim Sims, senior vice president of inventory partnerships at The Trade Desk, joins host Nicole Perrin to talk trends in programmatic connected TV, audio and more.

Compared with other media, programmatic has been slow going on audio. But this year, it’s finally gaining momentum: For the first time, digital audio services will surpass $1 billion in programmatic ad spending. We expect the surge to continue until the end of 2023, by which time programmatic digital audio services ad spending will total $1.57 billion.

Podcast listening keeps making gains, and the medium is becoming a bigger part of marketers’ audio strategies.

Audio Platforms. Like Facebook, audio platforms such as Spotify offer unique tracking options. These walled gardens can help insurers reach audiences during the “screenless” times of their day, while allowing for effective targeting and segmentation.

Programmatic podcast ad spending, which we are forecasting for the first time this year, is growing at a fast rate from a small base.

Stephen Smyk, senior vice president of podcasting and influencer marketing at agency Veritone One, spoke to us about the pandemic's impact on podcast advertising, where advertisers can find opportunities during the crisis and how ads will look as more dollars are invested into programmatic.

Because consumers are streaming more video on their desktop and laptop computers, streaming video’s lower programmatic penetration brings the programmatic share of ad spending on desktop and laptop computers down. Growth Drivers: Video Is a Force to Be Reckoned With. There’s no denying that video is the MVP of display advertising.

Growth in programmatic display ad spending was resilient in 2020, thanks in large part to the shift from brick-and-mortar to digital retail. Rajeev Goel, co-founder and CEO at supply-side platform PubMatic, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin for the last episode of The Ad Platform to discuss which industries are increasing ad spending fastest, how advertisers are reacting to less Identifier for Advertisers availability, and why momentum in connected TV is exciting.

Programmatic direct deals specify a fixed price and may or may not guarantee fixed inventory amounts. Programmatic guaranteed includes upfront commitments to both CPM price and inventory amount secured via programmatic pipes between one buyer and one seller; also called programmatic reserved, forward market or just “upfronts.”.