Publication Date: 4/5/2018
Topics: Mobile Apps; Performance Benchmarks; Mobile Ad Spending; Programmatic Ad Spending; Viewability; Mobile Advertising; Email Marketing; Clickthrough Rate (CTR); Mobile Search; Search Engines; Paid Search; Google; Mobile Social Media; Facebook; Mobile Video
Geographies: Canada; United States; North America
Publication Date: 4/5/2018
Topics: Programmatic Ad Spending; Digital Display Ad Spending; Digital Video Ad Spending; Native Advertising; Mobile Ad Spending
Geographies: United States
Context: Nearly $47 billion in US digital ad spending will transact programmatically in 2018. By 2020, programmatic will account for 86.2% of digital display ad dollars. What’s driving spend? Read on for eMarketer’s latest US programmatic forecast.
Publication Date: 1/31/2018
Topics: Mobile Advertising; Real-Time Bidding (RTB); Programmatic Ad Spending; Viewability
Geographies: France
Context: eMarketer’s updated estimates for programmatic ad spending in France reveal a rapidly maturing market. In 2018, 78.5% of all outlays on digital display ads will be programmatic; that share will climb to 81.5% in 2019.
Publication Date: 1/24/2018
Topics: Mobile Advertising; Digital Video Advertising; Real-Time Bidding (RTB); Programmatic Ad Spending; Viewability
Geographies: Germany
Context: Germany’s programmatic market continues to gain momentum. Automated buying and selling of display ads in the country will account for an estimated €1.44 billion ($1.59 billion) in spending in 2018—nearly 30% more than in 2017.
Publication Date: 1/22/2018
Topics: Mobile Ad Spending; Real-Time Bidding (RTB); Programmatic Advertising; Programmatic Ad Spending
Geographies: China
Context: In 2017, programmatic ad spending in China totaled $16.69 billion (RMB110.90 billion), up 48.6% over 2016. Programmatic ad offerings from Baidu, Alibaba and Tencent (BAT) will continue to drive spending.
Publication Date: 12/20/2017
Topics: Real-Time Bidding (RTB); Programmatic Advertising; Programmatic Ad Spending
Geographies: United Kingdom
Context: eMarketer’s latest UK programmatic ad spend forecast indicates that strong growth remains. This year, 79% of all digital display ad spend will flow through programmatic pipes, and that will rise to 84.5% by 2019.
Publication Date: 11/30/2017
Topics: Digital Video; Connected TVs; Programmatic Advertising; TV Advertising
Geographies: Worldwide; United States
Context: As more viewers spend more of their time watching programs via connected TVs and over-the-top (OTT) video services, advertisers are becoming more eager to be there, too. And, increasingly, they hope to place their ads programmatically.
Publication Date: 10/31/2017
Topics: Digital Display Ad Spending; Digital Video Ad Spending; TV Ad Spending; Mobile Ad Spending; Programmatic Ad Spending
Geographies: Worldwide; United States
Context: By 2019, more than four in five US digital display ad dollars will transact programmatically. This report looks at the trends that will help programmatic ad spending go from $32.56 this year to $45.72 billion by 2019, while also breaking spending down by transaction type, format and device.
Publication Date: 4/18/2017
Topics: Programmatic Ad Spending
Geographies: United States
Context: Nearly four of every five US digital display ad dollars are already traded via automation. But for mature buyers and sellers, programmatic is about more than automation: It is a means of controlling ads and fine-tuning the audiences they reach.
Publication Date: 10/20/2016
Topics: Mobile Ad Spending; Real-Time Bidding (RTB); Programmatic Advertising; Programmatic Ad Spending
Geographies: China
Context: Marketers are increasingly turning to programmatic methods to buy digital display advertising in China, especially mobile and video ads. They are pairing programmatic with related data and technology to refine the ways they reach consumers.
Publication Date: 10/18/2016
Topics: Digital Video Ad Spending; Mobile Ad Spending; Real-Time Bidding (RTB); Programmatic Ad Spending
Geographies: Canada
Context: By 2018, nearly three-quarters of digital display ad dollars devoted to reaching audiences in Canada will transact programmatically, a development fueled by strong growth in both private marketplace and programmatic direct deals.
Publication Date: 9/26/2016
Topics: Digital Video Ad Spending; Performance Benchmarks; Mobile Ad Spending; Real-Time Bidding (RTB); Programmatic Ad Spending
Geographies: United States
Context: By 2018, 82.0% of US digital display ad spending will be transacted programmatically, with use particularly strong for buying mobile and video inventory and for more private transaction setups, such as programmatic direct.
Publication Date: 9/15/2016
Topics: Real-Time Bidding (RTB); Programmatic Advertising; Programmatic Ad Spending
Geographies: United Kingdom
Context: eMarketer’s latest UK programmatic ad spending forecast update paints a picture of a rapidly maturing market. This year, 70% of all UK digital display ad spend will flow through programmatic pipes, and that proportion will pass three-quarters next year.
Publication Date: 9/13/2016
Topics: Mobile Advertising; Real-Time Bidding (RTB); Programmatic Advertising; Programmatic Ad Spending
Geographies: Germany
Context: eMarketer’s first-ever estimates of programmatic ad spending in Germany put outlays at €797.2 million ($884.5 million) in 2016—41.0% of total digital display spending. The initial focus on open, real-time auctions is currently shifting to other types of programmatic trading.
Publication Date: 9/12/2016
Topics: Mobile Ad Spending; Real-Time Bidding (RTB); Programmatic Advertising; Programmatic Ad Spending
Geographies: France
Context: eMarketer’s first-ever estimates of programmatic ad spending in France put outlays in 2016 at €555.6 million ($616.4 million), or 64.0% of all spending on digital display ads. Within programmatic, investment is gradually moving away from open, real-time auctions to other types of transactions.
Publication Date: 3/22/2016
Topics: Digital Advertising; TV; Mobile Advertising; Targeting; Digital Video Ad Spending; Performance Benchmarks; Digital Display Advertising; Big Data; Native Advertising; Programmatic Ad Spending
Geographies: United States
Context: Rapid investment in programmatic advertising is a trend in its own right, but ad dollars alone aren't driving the market. eMarketer explores seven additional areas of crucial interest to US programmatic ad buyers and sellers.
Publication Date: 2/1/2016
Topics: Mobile Ad Spending; Real-Time Bidding (RTB); Programmatic Ad Spending
Geographies: China
Context: In 2016, eMarketer expects programmatic digital display ad spending in China will total $9.29 billion, accounting for just over half of the display ad market in the country. That figure is forecast to climb to $12.72 billion in 2017.
Publication Date: 6/20/2018
Topics: Marketing Technology
Geographies: United States
Context: In a survey of 50 US political marketers by Centro, 77% said programmatic is key to their campaigns this year.
Publication Date: 6/13/2018
Topics: Programmatic Advertising
Geographies: United States
Industries: Politics & Campaigns
Context: Somewhat; Dont know
Publication Date: 6/5/2018
Topics: Connected TVs; Digital Video Advertising; Programmatic Advertising
Geographies: United States
Context: Jan; Feb; March; April; Roku; Smart TVs other; Amazon Fire; PlayStation; Nvidia Shield
Publication Date: 5/25/2018
Topics: Digital Privacy & Security; Digital Media Buying; Programmatic Advertising
Geographies: United Kingdom
Context: Strongly agree; Agree; Neutral; Disagree; Strongly disagree
Publication Date: 5/23/2018
Name: Eric Picard
Title: Vice President, Product Management
Company: Pandora
Topics: Marketing Technology; Internet Radio
Geographies: United States
Context: Music platforms are getting serious about their ad tech stacks
Publication Date: 5/22/2018
Topics: Programmatic Advertising
Geographies: United States
Context: ROI attribution; Better audience targeting; Campaign effectiveness; Cost efficiency; Real time optimization; Data management; Cross channel planning and execution; Extended audience reach
Publication Date: 5/22/2018
Topics: Programmatic Advertising
Geographies: United States
Context: Completely or partially in house programmatic capabilities; Do not in house programmatic capabilities; No programmatic adoption
Publication Date: 5/22/2018
Topics: Programmatic Advertising
Geographies: United States
Context: Campaign strategy and direction; In house; Would prefer working with a partner; Currently working with a partner; KPI framework; Data management; Ownership of DMP contracts; Publisher data relationships; Ownership of DSP contracts; Campaign analysis and reporting; Campaign optimization; Audience planning and validation; Data science algorithm creation; Publisher inventory relationships; Training and education; Building technology; Trafficking creative ad operations
Publication Date: 5/21/2018
Topics: Marketing Technology
Geographies: Worldwide
Context: GroupM estimates that DSPs and SSPs each take a 10% cut of the ad expenditures flowing through their platforms.
Publication Date: 5/7/2018
Topics: Marketing Technology
Geographies: United States
Context: Programmatic platforms have typically run second-price auctions. But over the past year many have switched to first-price models, in which the highest bid determines the clearing price.
Publication Date: 5/7/2018
Topics: Marketing Technology; Programmatic Advertising
Geographies: United States
Context: Demand side platform DSP and ad agency; Enterprise software; DSP only
Publication Date: 5/3/2018
Topics: Programmatic Ad Spending
Geographies: Asia-Pacific; Europe; Worldwide; United States
Context: Asia Pacific; US; Europe; Worldwide
Publication Date: 4/25/2018
Name: Chris Wexler
Title: Executive Director, Media and Analytics
Company: Cramer-Krasselt
Topics: Marketing Technology; Programmatic Advertising
Geographies: United States
Context: Technology is bringing media buying and planning strategies closer together
Publication Date: 4/16/2018
Topics: Marketing Technology
Geographies: Worldwide
Context: A Warc study found that middlemen received 55% of all programmatic ad expenditures worldwide in 2017.
Publication Date: 4/12/2018
Topics: Digital Display Ad Spending; Programmatic Ad Spending
Geographies: Netherlands
Context: €
Publication Date: 4/9/2018
Topics: Programmatic Ad Spending
Geographies: United States
Context: Over $46 billion will go to programmatic advertising in the US this year, according to eMarketer’s latest programmatic forecast—about $10 billion more than last year.
Publication Date: 4/6/2018
Topics: Marketing Technology
Geographies: Worldwide
Context: When it comes to programmatic advertising, many marketers still prefer to delegate their work to someone else.
Publication Date: 3/29/2018
Topics: Programmatic Ad Spending
Geographies: Worldwide
Context: Programmatic ad fees; of total; Tech tax; Data targeting verification; Trading desk; Demand side platform DSP; Exchange; Publisher revenues assumes zero fraud; Agency of record; Total programmatic ad spending
Publication Date: 3/28/2018
Topics: Mobile Ad Spending; Social Media Ad Spending; Programmatic Ad Spending
Geographies: Turkey
Context: change; Programmatic; Mobile; Social media
Publication Date: 3/22/2018
Topics: Cost per Thousand (CPM); Digital Advertising; Mobile Advertising; Digital Ad Spending; Cost per Click (CPC); Digital Media Buying; Programmatic Advertising
Geographies: Worldwide; United States
Context: This StatPack provides a visual overview of trends in display, video and mobile ads bought programmatically, both in the US and worldwide.
Publication Date: 3/16/2018
Topics: Digital Video Ad Spending; Mobile Ad Spending; Programmatic Ad Spending
Geographies: United States
Context: Video; change; of total mobile programmatic display ad spending; Other
Publication Date: 3/16/2018
Topics: Digital Video Ad Spending; Programmatic Ad Spending
Geographies: United States
Context: Programmatic digital video ad spending; change; of total digital video ad spending
Publication Date: 3/16/2018
Topics: Mobile Ad Spending; Programmatic Ad Spending
Geographies: United States
Context: Programmatic direct; change; of total mobile programmatic display ad spending; Real time bidding RTB; Open exchange; Private marketplace
Publication Date: 3/16/2018
Topics: Mobile Ad Spending; Programmatic Ad Spending
Geographies: United States
Context: Mobile programmatic display ad spending; change; of total mobile display ad spending
Publication Date: 3/16/2018
Topics: Mobile Ad Spending; Programmatic Ad Spending
Geographies: United States
Context: Mobile; change; of total programmatic digital display ad spending; Desktop laptop
Publication Date: 3/16/2018
Topics: Programmatic Ad Spending
Geographies: United States
Context: Programmatic direct; Private
marketplace
RTB; Open exchange
RTB
Publication Date: 3/16/2018
Topics: Programmatic Ad Spending
Geographies: United States
Context: Private
marketplace
digital display
ad spending; change; of total
programmatic
digital display
ad spending
Publication Date: 3/16/2018
Topics: Programmatic Ad Spending
Geographies: United States
Context: Open exchange
digital display
ad spending; change; of total
programmatic
digital display
ad spending
Publication Date: 3/16/2018
Topics: Programmatic Ad Spending
Geographies: United States
Context: Programmatic direct; change; of total programmatic digital display ad spending; Real time bidding RTB
Publication Date: 3/16/2018
Topics: Programmatic Ad Spending
Geographies: United States
Context: Programmatic digital display ad spending; change; of total digital display ad spending
Publication Date: 3/16/2018
Topics: Mobile Ad Spending; Programmatic Ad Spending
Geographies: United States
Context: Mobile; Desktop laptop
Publication Date: 3/16/2018
Topics: Programmatic Ad Spending
Geographies: United States
Context: Open exchange; Private marketplace; Programmatic direct
Publication Date: 3/14/2018
Name: Sara Badler
Title: Head of Programmatic Revenue and Strategy
Company: Dotdash
Topics: Marketing Technology
Geographies: United States
Context: These transactions are merging with direct sales