Despite uncertainty stemming from ongoing challenges in identity resolution, programmatic display ad spending is steadily taking on an ever-greater share of total US digital display ad spending.

Fueled by connected TV, programmatic video has expanded significantly. However, there remain concerns over difficulties with cross-platform measurement, ad fraud, and the lack of uniform standards.

Learn about why video ad measurement is entering a new era. "In Other News," we discuss what new ownership at Nielsen means and what to expect from programmatic display in 2022. Tune in to the discussion with our analyst Evelyn Mitchell.

On today's episode, we discuss measurement in connected TV (CTV) advertising. "In Other News," we talk about the most interesting part of US programmatic video advertising in 2022 and whether or not it's time to hit play on movie theater ad buys. Tune in to the discussion with senior platform experience manager at MNTN Imani Clark and our analyst Ross Benes.

As the ad industry grapples with privacy changes, much is at stake: US programmatic display advertising will top $123 billion this year and approach $142 billion in 2023.

Connected TV and programmatic video ad spending continues to exceed expectations in the US.

Third-party identifiers, upon which programmatic digital display was built, have been under fire for years. Regulatory scrutiny has heightened and consumer sentiment around privacy has grown in favor of increased transparency into, and control over, where and how companies use personal data.

In this Meet the Analyst Webinar, Ross Benes, our senior analyst, will discuss the latest trends, data, and strategies on how marketers are approaching programmatic video.

Although a growing percentage of ad spending around TV content is happening through addressable, programmatic, and connected TV channels, making advertising more accountable, holistic campaign metrics that cut across the linear and digital domains remain elusive.

Join us to learn our outlook for digital advertising, including connected TV, retail media, search, social video, audio, out-of-home, addressable TV, and programmatic

Marketers: Companies that buy programmatic ads fit this description. In addition to what we think of as leading brand advertisers, the list also includes publishers that promote their products in the programmatic market, blurring the line between buyers and sellers.