Higher spending on print ads also leads to lower spending on TV. In Germany, TV’s share of total media spend will be less than 20% in 2022. As in France, digital formats in Germany will account for over half of the country’s total ad spend in 2022. However, growth will be marginally slower in Germany than in France between 2023 and 2026.

Adding a QR code to business cards, product packaging, brochures, print advertising, and direct mail can create another marketing touchpoint. QR codes on packages or package labeling can give consumers more product information than can fit on a label, according to Maryann Moschides, CMO of Scanbuy.

Adding a QR code to business cards, product packaging, brochures, print advertising, and direct mail can create another marketing touchpoint. QR codes on packages or package labeling can give consumers more product information than can fit a label, Scanbuy’s Moschides said. In-store QR codes on purchase receipts, price tags, shelves, buildings, and even staff can enhance the shopping experience.

But print advertising also deteriorated rapidly, as both newspaper and magazine circulation figures have plunged during the pandemic. We estimate that spending on print ads dropped by 24.0% YoY last year—accelerating an existing trend that will continue after a minimal increase in outlays in 2021. TV ad spending declined least, by 11.1% over 2019, thanks to a strong H2 2020.

The UK digital ad market is thriving. It will grow 11.9% this year, reaching £25.84 billion ($35.54 billion). Video will be a big contributor to this growth, as will social network spending, which is being disrupted by the likes of TikTok.

China’s total media ad spending and digital ad spending will both grow at their lowest rates since we began tracking them in 2012, but the ad industry is nonetheless set for an eventful year in the world’s second-largest market.

Every national market in the world will finish this year with more ad spending than in 2020. In most categories, worldwide growth records will be shattered. But 2021 was a very unusual year, following a very unusual 2020.

TV, radio, and print advertising dropped significantly in 2020, following several years of minor declines. TV’s declines were related to a reduced schedule of live sports and the postponement of the Tokyo Olympics. Out-of-home (OOH) was decimated last year, as government measures restricted foot traffic in public spaces. WHAT’S IN THIS REPORT?

Meredith’s digital advertising revenues surpassed print revenues for the first time in 2021. Sidenote: According to Digiday research, publishers are less worried about the impending cookie changes than agencies or brands, and deals like these seem to support that relative ease.

Led by an unprecedented expansion in digital advertising, total worldwide ad spending will set a record for growth this year.

eMarketer principal analysts Mark Dolliver and Nicole Perrin, junior forecasting analyst Nazmul Islam and senior forecasting analyst at Insider Intelligence Oscar Orozco discuss what the coronavirus pandemic has and hasn't done to print media. They then talk about racial diversity in ads, millennials in decision-making roles, and American teens' favorite social media platforms.

Which ad type do US adults trust?

Digital advertising confounded the conditions of the past year or so and will attract more than three-quarters of total media ad spending in 2021—£19.23 billion ($24.66 billion). Video has been the biggest driver of digital spend during this time.

US advertisers increased their investments on digital media by almost 15% last year despite a pandemic and recession, looking for flexibility and accountability.

And this won’t be in just social media; we’re expecting to see more UGC in all sorts of media this year, from TV commercials to digital video to print ads. Some forward-thinking brands have already started.