The $300 billion primary care market is being disrupted by nontraditional players. This report examines how the primary care landscape has changed, who these disruptors are, and why their business models are shaking up the status quo.

Everyone wants a slice of virtual primary care: 23andMe acquired telemedicine firm, and CrossFit raised our brows with its primary care launch—we unpack why companies across the gamut are in hot pursuit of virtual primary care.

New-age primary care startups are catering to today’s consumer—who wants their entire healthcare experience to be hyper-convenient and personalized—and to burned-out physicians facing unprecedented levels of pressure from the pandemic.

On today's episode, we discuss who is shaking up primary care, how it is being disrupted, why now, and how technology is playing a heightened role in how primary care is delivered. Tune in to the discussion with eMarketer digital health analyst at Insider Intelligence Rajiv Leventhal.

CVS revealed a $1B plan to close 900 retail stores and add primary care services to the remaining—we unpack why consumers are flocking to retail health and what CVS and Walgreens are doing to gain their trust.

Amazon is maneuvering to become a dominant player in direct-to-consumer healthcare services, beginning with its online pharmacy and telehealth services for its employees. It may acquire more healthcare delivery outlets, such as primary care and urgent care clinics. Entrenched industry players are watching carefully.

Carbon Health paves a path toward better chronic care management with hybrid virtual care model: The primary care disruptor remote patient monitoring firm Alertive Healthcare to combine in-person and virtual care—we unpack why its peers are headed in the same direction.

On today's episode, we discuss why, and how, retail healthcare could be poised to change how primary care is delivered, how retailers are disrupting healthcare, and what people want from retail health. We then talk about how much of their waking day folks spend watching TV or streaming something, what's next for Peacock now the Olympics are over, and whether Hulu's new football offerings can move the needle. Tune in to the discussion with eMarketer digital health analyst Rajiv Leventhal and principal analyst at Insider Intelligence Paul Verna.

Retail health clinics + virtual primary care are the perfect pair: CVS rolled out Aetna Virtual Primary Care nationwide—we unpack how this shakes up the virtual primary care space and paves CVS’ path to success in digital health.

On the back of Talkspace’s rosy Q2 results, we dive into a leading growth channel (employers) and how primary care-focused telehealth cos will likely break into niche mental health areas to stay attractive to employers.

MDLive unveiled new data showing it captured patients who were otherwise forgoing primary care. We unpack why virtual primary care alone is not enough to sustain consumers in the post-pandemic future.

Recent reports say Apple has paused its virtual and in-person primary care ambitions—we unpack why its Watch and iPhone footprint could help it flourish when it decides to press play.

Truepill trickles into virtual care: The digital pharmacy is diving into primary care and diagnostics, similar to Capsule—a move that’ll cushion them from giants like Amazon encroaching on their corners of the digital health landscape.

Primary care entrants like Crossover Health and One Medical offer on-site clinics in combination with virtual care options. Crossover Health provides on-site services like in-house labs, prescriptions, and primary care services, in addition to telehealth visits.

Adding primary and preventive care services such as treating minor infections and injuries, or providing vaccinations and screenings, could attract regular front-of-store shoppers to the back, where most pharmacies are. (And they might pick up a few more items along the way.) The services may also attract new customers who are looking for convenience or don’t have a regular primary care provider.

For example, primary care physicians can steer patients to less costly, out-of-network forms of care. On top of that, it could use its in-house doctors to fuel its recently launched virtual 24/7 virtual primary care solution, Aetna Virtual Primary Care.

Go Deeper: Check out our newly released Primary Care Disruptors report to learn more about how the primary care landscape is evolving alongside digital health transformation.

It launched its own virtual primary care business targeting self-insured employer customers in August, Aetna Virtual Primary Care.

Here are some key findings:. 51% of respondents said they used the internet to find and select a new primary care provider. And respondents were more than twice as likely to use digital sources than a doctor’s referral to choose a primary care doctor.