Advances in AI and predictive analytics are using consumer scores to automate business decisions to predict things like risk and fraud. But concerns over fairness mean companies need to make scores transparent to consumers.

Predictive analytics spend to better forecast health crises: Life insurers in the US especially—which at the time of writing has the most cases of COVID-19 in the world—have been struck by unexpected payouts on death claims. As a result, US life insurers will invest more in predictive analytics technology to better anticipate and prepare for future crises.

For context, Unite Us recently expanded its product suite to include predictive capabilities (building upon its 2020 acquisition of SDOH predictive analytics co Staple Health). The bigger picture: The pandemic highlighted health disparities and payers are now leaning on digital health solutions to fill in these gaps by addressing SDOH.

Henry Tam is SVP, global sales and partnerships at BERA, a predictive brand tech platform. Prior to BERA, Henry spent six years at Neustar MarketShare leading the growth of major accounts across marketing analytics services for clients including Capital One, Charles Schwab, Disney, Warner Media, Domino’s, and Yum! Brands.

NOMI Find & Save: A special account and analysis tool that uses predictive technology to scan customers’ transactions and find savings opportunities. Excess funds that the feature highlights are placed in the special account.

She has built predictive econometric models for some of the largest higher education institutions in the US and spent eight years in adtech working on machine learning applications in programmatic ad buying.

A new predictive dialer enables managers to easily schedule and launch high-volume outbound communications by specifying the communications channel (voice or text, for instance), patient list, and content that will be sent out to customers, like email updates.

The news: Amica Insurance has teamed up with US-based insurtech Zesty.ai to leverage the latter’s predictive wildfire risk analytics solution, dubbed Z-FIRE, for its homeowners insurance product, per a press release. How it works: Z-FIRE uses AI to calculate a wildfire risk score for individual properties.

And last year, it acquired predictive analytics startup Staple Health. To add, Unite Us’ partnerships include big-name brands and healthcare entities like CVS Health, Humana, Kaiser Permanente, and Lyft. Now Pow has also racked up a long roster of health system partners over the last two years, including Northwell Health, NYC Health and Hospitals, and RWJ Barnabas Health.

The news: Johns Hopkins spinoff Bayesian Health has $15 million in VC backing to offer an AI-based clinical decision support platform designed to make health systems’ electronic health records (EHRs) more predictive. Here’s how it works: The system analyzes EHR-collected patient data and sends providers real-time clinical signals when a critical moment is detected.

For example, startups like Unite Us are using predictive analytics to connect members with social services. Cityblock Health is offering virtual care and community health services to reduce hospital admission rates.

And predictive capabilities makes Unite Us a better target for hospitals or payers looking to partner with a SDOH software provider: According to a 2019 Society of Actuaries study, 61% of healthcare executives anticipated that predictive analytics would save their organization 15% or more by 2024. Tech Companies on the Periphery of Healthcare.

Advances in AI and predictive analytics are using consumer scores to automate business decisions to predict things like risk and fraud. But concern over fairness means companies need to make scores transparent to consumers.

eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring Devon DeBlasio, product marketing director at Neustar. He discussed how to build a predictive and effective audience segmentation strategy for the modern omnichannel journey.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Infutor Data Solutions' John Barnes, CTO, and Brian Burke, vice president of product. They discussed the true value of consumer identity—and how historical, current and predictive data are the past, present and future of digital marketing.

In March, Alphabet and large health system Ascension backed Strive Health’s $140 million investment round to scale its business, a startup which works with primary care docs and nephrologists to provide predictive analytics, telehealth services, and home dialysis options for CKD patients.

Big Tech’s ability to mine granular insights from consumer data for personalization and predictive modeling is unmatched. Thanks to their multiple business lines, vast customer bases, and innumerable digital touchpoints, Big Tech has access to unparalleled quantities of customer data.

Integrating AI-enabled clinical documentation tech with chart visualization and predictive workflow software could create a comprehensive, effective solution. Microsoft’s recent $20 billion acquisition of Nuance could help it penetrate deeper into the EHR space.