This StatPack provides a visual overview of trends in display, video and mobile ads bought programmatically, both in the US and worldwide.

Faster wireless networks will encourage more video viewing across multiple devices and platforms and bring with them more revenues from in-stream and pre-roll video advertising. They’ll also enable more real-time video and advertising and make it easier for all device users to watch communally and interact during live broadcasts.

Overall, pre-roll is still the largest share of inventory showing up in mobile video. Clips less than 3 minutes long make up a large percentage of videos and don’t have enough runtime for a mid-roll video. Pre-rolls, however, work for short- and long-form content.

Meanwhile, Twitter updated its Amplify ad category by adding Curated Categories, which lets advertisers choose what types of video content to run their pre-roll video ads against from a group of preset categories.

Video advertising (also referred to as digital video advertising) includes in-stream video such as those appearing before, during, or after digital video content in a video player (pre-roll, mid-roll, post-roll video ads) and video overlays; includes social network in-stream video advertising in platforms like Facebook Watch and Snapchat Shows; includes outstream video ads such as native, in-feed (including

While pre-roll and mid-roll ads exist, a good amount of spots are still read by the podcast hosts themselves. Per Nielsen’s recent Podcast Ad Effectiveness benchmarks, 64% of listeners generally agree that ads are a good fit for podcast content.

First Commercial allows advertisers to own the initial nonskippable, 6-second ad a user sees while watching a Show, and the company has been testing the format since April. Marketer Takeaway: There are two main reasons why advertisers would be drawn to First Commercial. For one, being the first ad a viewer sees is likely to increase brand awareness and completion rates.

Logan’s display estimates include full-screen banner, native ads, overlay, postitial, standard ads, and sticker ads; its video figures encompass discovery, pre-roll, sticky theatre, vertical video, video expandable, video interstitial, and video menu.

In Q2, Snapchat said it will allow advertisers to buy and reserve 6-second ads, called Commercials, during premium shows on a fixed CPM basis. This Snap Select offering will only be available for Snap Originals, sports shows and shows from third-party content producers with the largest audiences and highest engagement rates.

These results have been positive for pre-roll video ads, according to a Q3 2018 survey conducted by GlobalWebIndex. Although TV still commands the highest level of brand discovery among internet users in Latin America (43%), respondents are 1.3 times more likely than average to say they discover brands through pre-roll video ads compared with internet users from other regions.

According to the Hub Research survey, nearly half (46%) of US TV viewers said they’d switch to a Netflix tier that contained pre-roll ads and was $5 cheaper per month. But viewers were less willing to switch if it meant also having mid-roll ads interrupt during a piece of content. Consumers also want minimal ad loads on video services.

Put simply, in-stream video—including pre-roll and mid-roll ads that run before or during video content—is nonnative; native video includes all outstream video. Outstream video is still growing, but not as fast as in-stream, and it was hit hard by the drop in brand spending in Q2. Social and programmatic ad channels are also responsible for significant shares of native growth.

But YouTube may need to launch a new ad format that’s mobile-first, vertical, and more like ads found on TikTok or Instagram Stories, rather than using traditional pre-roll, mid-roll, or post-roll ads. Even bumper ads, YouTube’s 6-second video ads, might be too long to show up in the Shorts environment. Commerce. There are no direct commerce opportunities in Shorts yet.

Pre-roll video: Video ads that run before livestreams are available on Twitch, YouTube, Facebook, and Twitter. Pre-roll ads may be limited to certain devices depending on the platform. For example, on Twitch, pre-roll ads run on desktop and mobile devices, as well as select gaming consoles and smart TVs.

Data can be found in eMarketer’s performance benchmarks here:. Video Time Spent - Digital VS TV. Video Viewability - Digital Video VS TV. Q: Do you have any data about creative effectiveness/the importance of creative for digital video?

“Once you start getting into pre-roll and banners, there’s an extra layer of complexity.”. Because in-game advertising is a multibillion-dollar industry, and the ad ecosystem is complex, there are numerous points where fraudsters can attack. Cheq found ad fraud in mobile games has increased to 40% to 50%.

Instagram, Facebook, Snapchat and Twitter all offer TV-like shows, and marketers have experimented with in-stream, pre-roll and mid-roll video ads on those platforms. However, most of these companies’ video ad revenues come from outstream ad formats that appear within users’ feeds. And the vast majority of these companies’ ad revenues come from mobile.

Video continued to be Twitter’s fastest-growing ad format in 2018, with particularly strong growth coming from its Video Website Cards, in-stream pre-roll ads and First View ads. In all, Twitter reported that video accounted for roughly half of its ad revenues last year. In the US, we estimate that video makes up an even larger share of Twitter’s ad revenues.